Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.
Apple's share of the growing market fell (from 32.9% to 30.1% not actually 3% despite the quote), but their unit sales increased YoY (just not as fast as the market increased). As is also common, they took a disproportionate share of revenue and profit (50% of the revenue on 30% of the sales). This is a pattern we have seen before. Apple takes the bulk of the profit in the smart phone market with well under 50% of the sales.

Garmin when from 4.3% of the market to 4.6% - mostly from an increase at the low end.

Since we are looking at stats, according to the same source, in q1 2022, Apple's market share increased to 36% and Garmin's fell to 4%.

This matters to us as customers for only one reason. In order for these companies to fund development they need to have sales and profit. Volume makes it possible to build one's own custom silicon, it makes it possible to sign carrier deals, satellite deals, etc.

If Garmin's market share shrinks too much they either have to raise prices and hope the market is OK with that, cut R&D or exit the market.
I try to look at longer term trends (yearly or longer) rather than putting too much faith in the Q1 report, but sure, I will postulate your point - if Garmin’s market share shrinks so much that they no longer find it profitable to be in the watch business, so be it. I’ll be disappointed and move on. It happened to Sun Microsystems and SGI after all and they made cooler stuff.

As I told you before, I’m not wed to Garmin. I have no stock. I’m just an incidental customer.

Just like I don’t hate Apple, I have plenty of Apple products. I’m just not in love with Apple, as many are. I judge Apple’s products on their individual merits, there’s no automatic “best thing ever, gotta buy it” because it’s made by Apple.

But as things stand right now, Apple just doesn’t have the product portfolio - including this Ultra - to come close to Garmin. I’ve had many 1 day charge smartwatches and the 1 day thing (can be 1.5 or 1.8, same thing) is their Achilles’ heel. You won’t know it until you have a smartwatch that lasts a week. You won’t want to go back, it’s such a killer feature.
 
Nope. People routinely carry battery packs to increase use time. Same is true for phones and other devices.
Weren’t you the “I only need my underwear and my LTE-enabled Apple Watch”? Where do you keep the battery back? In the underwear?
 
Why the f*** would one need to call someone via a watch whose battery lasts shorter than a smartphone anyway?
Now I know that I have listed examples before but it does not seem you saw it, so I will do it again, so others can understand the benefits.

I live walking distance from a few beaches (and close driving distance from many others). When I walk there, I can leave my iPhone at home. I can send and receive text messages, telegram messages, and most importantly iMessages. I can make and receive phone calls (even if just "should I grab food for you on the way home?"). I can lock and unlock my door at home, and soon I will be able to unlock my car.

This means that I do not have to carry my iPhone and leave it on the beach when I am in the water.

I play soccer and can walk to a few different soccer fields. I can go and still be reachable without needing to take my phone and leave it on the side of the field (sometimes we have a team bench, many times we do not).

I do not play tennis or basketball, but I understand that others do. Having an LTE watch means not needing a phone to remain in communications.

I could go on.
 
  • Like
Reactions: m.dricu
Now I know that I have listed examples before but it does not seem you saw it, so I will do it again, so others can understand the benefits.

I live walking distance from a few beaches (and close driving distance from many others). When I walk there, I can leave my iPhone at home. I can send and receive text messages, telegram messages, and most importantly iMessages. I can make and receive phone calls (even if just "should I grab food for you on the way home?"). I can lock and unlock my door at home, and soon I will be able to unlock my car.

This means that I do not have to carry my iPhone and leave it on the beach when I am in the water.

I play soccer and can walk to a few different soccer fields. I can go and still be reachable without needing to take my phone and leave it on the side of the field (sometimes we have a team bench, many times we do not).

I do not play tennis or basketball, but I understand that others do. Having an LTE watch means not needing a phone to remain in communications.

I could go on.
These sound like the kind of things that happened maybe once, in a half remembered dream, and you justified spending a few hundred bucks by building a fanciful use case. I just picture you going to the beach, dragging that battery pack like a 12 pound boat anchor, all alone. To quote the current US president: “come’on!“
 
I try to look at longer term trends (yearly or longer) rather than putting too much faith in the Q1 report, but sure, I will postulate your point - if Garmin’s market share shrinks so much that they no longer find it profitable to be in the watch business, so be it. I’ll be disappointed and move on. It happened to Sun Microsystems and SGI after all and they made cooler stuff.
It is not just about being profitable for them, it is about having enough sales and profit that they can afford to develop products. Sun Microsystems and SGI both failed because they did not have enough sales to continue to do R&D. That is the biggest risk to Garmin. Apple taking an increasing share of their lower (and over time middle and eventually, maybe, upper) tier products making it harder to recover development costs for new products split over a smaller market.
But as things stand right now, Apple just doesn’t have the product portfolio - including this Ultra - to come close to Garmin. I’ve had many 1 day charge smartwatches and the 1 day thing (can be 1.5 or 1.8, same thing) is their Achilles’ heel. You won’t know it until you have a smartwatch that lasts a week. You won’t want to go back, it’s such a killer feature.
For your use case. Many people have different use cases.

Many people on here have detailed what their daily/weekly use of these devices is, but I do not remember ever seeing that from you. I compared my Apple Watch to Garmin's stated battery life with a Forerunner 945 LTE and it seems it would spend about the same time (actually a bit less 90 min vs. 120min over an average 2 day period).

How much time do you spend doing GPS tracked workouts a day? How much time doing non-GPS tracked workouts? Do you have notifications and messages turned off on your watch? Do you ever use it to play music?

Which Garmin do you have? How often do you have to charge it?
 
These sound like the kind of things that happened maybe once, in a half remembered dream, and you justified spending a few hundred bucks by building a fanciful use case. I just picture you going to the beach, dragging that battery pack like a 12 pound boat anchor, all alone. To quote the current US president: “come’on!“
You are delusional. I use my watch standalone for jogging or sports three to five times a week. I have no need to carry an extra battery as my watch is just fine for them.
 
Weren’t you the “I only need my underwear and my LTE-enabled Apple Watch”? Where do you keep the battery back? In the underwear?
Since you seem to be unable to understand context here are the two posts in the thread to which that was a response. Multi-day camping trips, not walking to the beach without a phone. Again, I understand that you feel there is no valid use case other than yours, but others (apparently millions of them) disagree with you.

The point of a longer battery life is to be away from a power socket for as long as possible. Going on a multi-day hike with camping is among those uses (among many others). Users like me would gladly trade off a bit of the pixel density to quadruple the battery life.
Again, being tethered to a power socket multiple times a day even for 15-20 minutes at a time means one must be close to a city at all times. That hardly yells outdoors to me.
 
Reminder that competitors who attempt to call Apple out on features their products supposedly lack never really end up well in the end. Windows phone, pebble, Fitbit come to mind.

I think it’s safe to say that Garmin is at least more than a little worried that potential customers end up choosing the Apple Watch over a Garmin watch. It seems like the only thing Garmin can boast about is their battery life (no mention of software features or integration), which again has never seemed to be a viable winning strategy against the Apple Watch (again, just look at the pebble and Fitbit).

Ultimately, consumers crave utility on the wrist. As long as they can get that utility, consumers have shown to have been OK with nightly device charging.

I won’t say that Garmin is doomed, but I will say that their total addressable market just got that bit smaller with the release of the ultra Apple Watch.
 
Reminder that competitors who attempt to call Apple out on features their products supposedly lack never really end up well in the end. Windows phone, pebble, Fitbit come to mind.

I think it’s safe to say that Garmin is at least more than a little worried that potential customers end up choosing the Apple Watch over a Garmin watch. It seems like the only thing Garmin can boast about is their battery life (no mention of software features or integration), which again has never seemed to be a viable winning strategy against the Apple Watch (again, just look at the pebble and Fitbit).

Ultimately, consumers crave utility on the wrist. As long as they can get that utility, consumers have shown to have been OK with nightly device charging.

I won’t say that Garmin is doomed, but I will say that their total addressable market just got that bit smaller with the release of the ultra Apple Watch.


Probably worried about all of their iOS app updates getting mysteriously rejected or delayed now they are competing with Apple. :)
 
I agree with your analysis. Apple doesn’t try to be all things to all people. They do their market research and figure out their products.

I don’t agree the returns will be massive. I believe there will be attrition from the competition as you can’t assume you know everyone’s motives for buying, not buying or returning.

My son as a marathon runner uses his Apple Watch for metrics. He doesn’t aspire, nor can he be in the top 10, but the AW gives him what he needs.
you never know your son may one day be #1 in all the races he does! Good luck to him.

I really do think that there will be quite a few returns due to the size shock people will get when they get it. Maybe not
 
  • Like
Reactions: I7guy
Apple's share of the growing market fell (from 32.9% to 30.1% not actually 3% despite the quote), but their unit sales increased YoY (just not as fast as the market increased). As is also common, they took a disproportionate share of revenue and profit (50% of the revenue on 30% of the sales). This is a pattern we have seen before. Apple takes the bulk of the profit in the smart phone market with well under 50% of the sales.

Garmin when from 4.3% of the market to 4.6% - mostly from an increase at the low end.

Since we are looking at stats, according to the same source, in q1 2022, Apple's market share increased to 36% and Garmin's fell to 4%.

This matters to us as customers for only one reason. In order for these companies to fund development they need to have sales and profit. Volume makes it possible to build one's own custom silicon, it makes it possible to sign carrier deals, satellite deals, etc.

If Garmin's market share shrinks too much they either have to raise prices and hope the market is OK with that, cut R&D or exit the market.
Percentages matter however you have to look at what markets they tend to. If the 4% funds research and development for future products as well as provides a decent amount of revenue then what? I for one will be very disappointed if garmin goes out of the market because of the way they keep all the metrics together in one easy to use app. Apple is such a mess when it comes to that. Cant even do alot of the things within their own app wed have to use third parties constantly to match up to garmin.
 
Percentages matter however you have to look at what markets they tend to.
It is not even what markets, as much as what their internal costs are. There are things that would make sense for Apple to build because the market would be too small. On the other hand, an efficient, smaller company could look at that as a great opportunity.
If the 4% funds research and development for future products as well as provides a decent amount of revenue then what?
That would be great. There are issues that one needs scale to solve, but somethings just need enough money to be profitable. The problem for Garmin is that if they do not innovate enough because they cannot afford to build custom silicon (as an example), it could be a real problem for them. Losing the lawn end of their market and some percentage of aspirational users is a big risk for them.
I for one will be very disappointed if garmin goes out of the market
I would be disappointed if Garmin left, primarily because I believe it will only happen if Garmin does not clean up its product line. They have way too many products without enough clear differentiation.
because of the way they keep all the metrics together in one easy to use app. Apple is such a mess when it comes to that. Cant even do alot of the things within their own app wed have to use third parties constantly to match up to garmin.
That is the thing that is least of concern to me. As a software issue, it is easiest for third parties to provide an solution. You might not like the options, but as the number of people interested in that increases the likelihood that Apple or a third party can implement. Hardware is my biggest concern. I would like to see someone offering a good, but different set of watches with different trade offs.
 
  • Like
Reactions: Fthree
It is not even what markets, as much as what their internal costs are. There are things that would make sense for Apple to build because the market would be too small. On the other hand, an efficient, smaller company could look at that as a great opportunity.

That would be great. There are issues that one needs scale to solve, but somethings just need enough money to be profitable. The problem for Garmin is that if they do not innovate enough because they cannot afford to build custom silicon (as an example), it could be a real problem for them. Losing the lawn end of their market and some percentage of aspirational users is a big risk for them.

I would be disappointed if Garmin left, primarily because I believe it will only happen if Garmin does not clean up its product line. They have way too many products without enough clear differentiation.

That is the thing that is least of concern to me. As a software issue, it is easiest for third parties to provide an solution. You might not like the options, but as the number of people interested in that increases the likelihood that Apple or a third party can implement. Hardware is my biggest concern. I would like to see someone offering a good, but different set of watches with different trade offs.
I realize that the app isn't a huge concern for most of the apple watch users however they've had years to clean it up and nothing if anything it is even more convoluted than its ever been. Most garmin users report loving the connect app and how easy it is to see all our info in one spot. Apple has all the tools they need to perfect their line but have relied too much on apps like work outdoors, athletic and sleep apps to do all the presenting of the info and that doesn't seem to be changing. Some of those apps even require subscriptions so in the end the $800 ultra really costs $10 for cellular, $25 for athletic, $5-$10 per month for Apple music, like $8 for work outdoors and so on and so forth (I realize that spotify costs to put onto the garmin watches). Even using apple music on the watch while doing an activity (for me) has been hit or miss - on every iteration of AW ive tried. Garmin doesn't have the prettiest or most trendiest watches nor do they have a good cellular option really but most of us dont really care about that as were primarily using the watch for sports and our phones for phones and why for the love of God did they introduce the enduro which is essentially a fenix is beyond me.
 
No, but they had a choice between round and square smart watches and Apple has won that.

No they didn't had to choose.
There was only one option for iPhone owner : square Apple Watch.

people who own iPhone won't consider android smart watch.
and people who own Android phone won't buy an Apple watch.
they just don't work together properly.
You mean analog watches, which are round because they rarely display any information outside the hands. Text is linear if one has to scroll at all, a round face is hugely problematic, just as no one uses a round LCD display on their computer.
Yes I meant analogue watches and I said that clearly.
I am talking from design,aesthetics and ergonomics stand point.
I said it earlier the reason Apple went for square is because square screen is a little bit better better for reading text,showing stats etc but it's not like you will have problems with a round display.
proof of that : all other smart watches that are round shaped and they have no issue displaying text and perform all the smart features.
the reason Apple dominates the smart watch market is not because it's square 😁 that's the point I'm trying to make.
Apple watch would have been the best seller even if it was triangle shaped.
but it can look 100x better and most likely more ergonomic and natural if it's round shaped.specially with larger sizes and ultra form factor.
 
Not all. The Omega Speedmaster is a classic and was used to keep accurate time. Jim Lovell in Apollo 13 used it for his calculations to get back to earth after a near disaster. If I had $6,500 USD as just disposable fun income, I would probably get one.

I used to have one, along with a Rolex Chronograph and they drifted over time. It's mechanical....there is friction. They are jewelry, not tech.
 
No they didn't had to choose.
There was only one option for iPhone owner : square Apple Watch.

people who own iPhone won't consider android smart watch.
and people who own Android phone won't buy an Apple watch.
they just don't work together properly.

Yes I meant analogue watches and I said that clearly.
I am talking from design,aesthetics and ergonomics stand point.
I said it earlier the reason Apple went for square is because square screen is a little bit better better for reading text,showing stats etc but it's not like you will have problems with a round display.
proof of that : all other smart watches that are round shaped and they have no issue displaying text and perform all the smart features.
the reason Apple dominates the smart watch market is not because it's square 😁 that's the point I'm trying to make.
Apple watch would have been the best seller even if it was triangle shaped.
but it can look 100x better and most likely more ergonomic and natural if it's round shaped.specially with larger sizes and ultra form factor.
For a watch that is essentially a small computer, I think the squarish design in more ergonomic. As was already mentioned, they dont make round displays for computers. It is less efficient use of the space, even if you can put text n a round screen. The analog clock is round, so making round watches was more ergonomic for that specific function. Apple has added round analog style clocks to the face, but with it being a squarish (not quite square) design, they can tuck complications into each corner. It is a more efficient use of space even for an analog style face.

I am not saying I am against them giving us more variety, but I think the nailed the initial design. It is more efficient and didn't look like any other watch out there ("Think Different"). There have been many smart watches since then that have copied the squarish design, though. I can provide pics if you actually think Apple is the only company making non-round smart watches.

Of course, even before Apple, Cartier's non round Tank watch was already iconic and it only had an analog watch on the screen.
 
I realize that the app isn't a huge concern for most of the apple watch users however they've had years to clean it up and nothing if anything it is even more convoluted than its ever been.
This has not been a focus of Apple’s until now. In this last release they added better support for swimming, and added first party support for Sleep Tracking and Triathlons, in the previous release they improved the ability to create multi-activity workouts (still not great, but much better than it was). While all the scientific studies I have been able to find show Garmin’s sleep tracking among the least accurate, those that have tested Apple’s sleep tracking show it as the best in class.
Most garmin users report loving the connect app and how easy it is to see all our info in one spot.
It does seem to be something many/most Garmin users like but still not something Apple is offering as a first party. There are real issues doing something like this with Apple’s Privacy first model, but it is only a year ago that Fitness showed up on the iPad (with the introduction of Fitness+), and that happened with the app being rebuilt in SwiftUI, making a macOS version possible (and pretty easy). As part of the last release, Apple also started offering the ability to share one’s health data with one’s healthcare providers (something Garmin Health has been discussing but I cannot find any providers or Electronic Medical Records (EMR) companies actually doing it, while Apple integrates with the (at least) the two largest in the United States. I would be surprised if Apple ever offered anything like Garmin Connect’s web accessible health data solution, but I guess we will have to see.
Apple has all the tools they need to perfect their line but have relied too much on apps like work outdoors, athletic and sleep apps to do all the presenting of the info and that doesn't seem to be changing.
Apple only started offering any first party sleep tracking a year ago and as part of watchOS 9 have really done a lot more. Hard for us to know for sure until more people have played with it now that it is generally available, but it does seem that Apple went from nothing to best in class in a bit over a year. That is the advantage of having lots of money to throw at a problem when you feel it is important.

I am not sure how you can say that it does not seem to be changing when just over a year Apple had no publicly available first party sleep tracking and now has best in class sleep tracking. Apple went from having no support for triathlons and now has basic support. You are right that Apple relies on its App ecosystem and open APIs to fill in gaps in their offerings, and to provide for things they are unlikely to ever do.

Workoutdoors and HealthFit are both one time purchases. RunGap is free with an annual purchase option for some additional functionality supporting transferring data automatically between to/from some other services. I am not sure which app you mean when you say Athletic (there are a lot of apps with that as part of their names and none seem to match your description).
Some of those apps even require subscriptions so in the end the $800 ultra really costs $10 for cellular
No, an LTE subscription is not required. My BF has an LTE Series 6 and has never had service. He got the more expensive Apple Watch for the peace of mind of having it for emergencies. Even without service, one can still call emergency services in over 100 countries. Although I am curious how you consider this required, when it is not really even an option on any Garmin watches (their $6 LTE does not include phone calls, email, messaging or personal data).
$25 for athletic,
I cannot find an app that meets this description, so I cannot comment on it, but I do not use it and have not seen it mentioned by others.
$5-$10 per month for Apple music,
How is this required? Putting playlists of one’s own music on an Apple Watch is trivial, and if one wanted, one could $25 a year and have Music Match that makes all one’s personally owned music available for streaming anywhere. However, none of that is a requirement for using the watch, any more than a Spotify subscription. Amusingly, pretty much every review of the Garmin music functionality has said it was awful to the point of being unusable.
like $8 for work outdoors
Workoutdoors is $4.99, one time purchase with no upgrade fees. HealthFit is the same. They support family sharing, so they are good for all 6 people in one’s family. In our case, four of us have Watches, and have had both of these apps for quite a while, so we have paid less than $0.84 per person per watch. That should drop to $0.62 in a few days when we upgrade watches.
and so on and so forth (I realize that spotify costs to put onto the garmin watches).
Yes it does and as far as I can tell, cannot be streamed over Garmin’s $6 a month LTE subscription (for the one or two watches that support it). It is funny that you include the cost of an optional LTE subscription as
Even using apple music on the watch while doing an activity (for me) has been hit or miss - on every iteration of AW ive tried.
I cannot speak to your experience, but that is not a complaint I have seen often. I am also not sure what you mean, are using saying that you have not been able to play music while you were doing a workout, or that you were trying to use some app that integrates music and it did not work? As another data point, what versions of Apple Watch have you had and were you a regular user or trying someone else’s?
Garmin doesn't have the prettiest or most trendiest watches nor do they have a good cellular option really but most of us dont really care about that as were primarily using the watch for sports and our phones for phones and why for the love of God did they introduce the enduro which is essentially a fenix is beyond me.
Their product line is certainly very confusing, with many too many very similar options.
 
Last edited:
  • Like
Reactions: Fthree
Apple started offering any first party sleep tracking a year ago and as part of watchOS 9 have really done a lot more. Hard for us to know for sure until more people have played with it now that it is generally available, but it does seem that Apple when from nothing to best in class in a bit over a year.
But the battery life of the device is so terrible that one must be extremely disciplined and have a very unvarying schedule to use it, which hardly applies to anyone.

Best scientifically proven means nothing when it's in the charger. Sleep tracking on an Apple Watch is a talking point, not a real feature. It's like launch control on a Tesla. Do it all day long like Porsche and then I know it won't break the car.

Until Apple gives their users real autonomy on these devices, they're toys. I've had many such toys, they don't impress me.

For a watch that is essentially a small computer, I think the squarish design in more ergonomic.
It should be a wearable device, not a small computer with an '80s look. I strongly believe that Apple has chosen this shape out of sheer cynicism, for cost saving reasons and nothing else. It's much nicer looking and more ergonomic to have a round device on your wrist (largest display area for a given perimeter), especially with buttons (easier to feel without looking). And no corners to hit anything. And prettier, more recognizable and readable watch faces.

If Apple would announce tomorrow a round watch all their hardcore fans would go crazy - best thing since sliced bread etc. That's why they can afford maximum cynicism, their fans will buy anything and praise it.

The cultish attitude is something to behold.

Garmin's product range is fine. They don't do everything well. Their charging cable is infuriating. But if you want a good sports watch they're the brand of choice right now. It's not that controversial unless you somehow internalise Apple's failures, which strangely some do.
 
...I strongly believe that Apple has chosen this shape out of sheer cynicism, for cost saving reasons and nothing else. It's much nicer looking and more ergonomic to have a round device on your wrist (largest display area for a given perimeter), especially with buttons (easier to feel without looking). And no corners to hit anything. And prettier, more recognizable and readable watch faces...
Any thoughts on why Garmin chose this shape for the Venu?

Venu.png
 
But the battery life of the device is so terrible that one must be extremely disciplined and have a very unvarying schedule to use it, which hardly applies to anyone.

Best scientifically proven means nothing when it's in the charger. Sleep tracking on an Apple Watch is a talking point, not a real feature. It's like launch control on a Tesla. Do it all day long like Porsche and then I know it won't break the car.

Until Apple gives their users real autonomy on these devices, they're toys. I've had many such toys, they don't impress me.


It should be a wearable device, not a small computer with an '80s look. I strongly believe that Apple has chosen this shape out of sheer cynicism, for cost saving reasons and nothing else. It's much nicer looking and more ergonomic to have a round device on your wrist (largest display area for a given perimeter), especially with buttons (easier to feel without looking). And no corners to hit anything. And prettier, more recognizable and readable watch faces.

If Apple would announce tomorrow a round watch all their hardcore fans would go crazy - best thing since sliced bread etc. That's why they can afford maximum cynicism, their fans will buy anything and praise it.

The cultish attitude is something to behold.

Garmin's product range is fine. They don't do everything well. Their charging cable is infuriating. But if you want a good sports watch they're the brand of choice right now. It's not that controversial unless you somehow internalise Apple's failures, which strangely some do.
You can get a round analog watch face digital watch for less than $20, so they make cheap as dirt round watches. Round design is nothing special it can be done at whatever price point Apple wanted. The reason is optimization for text on a very small display. Round displays are great for round clocks, but suck at utilizing the space needed for communication especially on a small screen. Yes, you can workaround it and make the text smaller to fit inside a box inside the round display, however it won't be as easy to read because it will be smaller. The other option is to re-optimize everything for a round watch to try to fit more stuff into the smaller top and bottom areas. You will eventually lose information that you would have gotten on your phone or a more squarish watch. No one is making a round phone or computer display for this reason and the smaller the display gets the more of a sacrifice a round display is when it wants to display text.

I agree the Apple would sell a lot of round watches if they came to market. It would give people variety, but it would still have the optimization trade offs mentioned above.
 
You can get a round analog watch face digital watch for less than $20, so they make cheap as dirt round watches. Round design is nothing special it can be done at whatever price point Apple wanted. The reason is optimization for text on a very small display. Round displays are great for round clocks, but suck at utilizing the space needed for communication especially on a small screen. Yes, you can workaround it and make the text smaller to fit inside a box inside the round display, however it won't be as easy to read because it will be smaller. The other option is to re-optimize everything for a round watch to try to fit more stuff into the smaller top and bottom areas. You will eventually lose information that you would have gotten on your phone or a more squarish watch. No one is making a round phone or computer display for this reason and the smaller the display gets the more of a sacrifice a round display is when it wants to display text.

I agree the Apple would sell a lot of round watches if they came to market. It would give people variety, but it would still have the optimization trade offs mentioned above.
If the purpose of the wearable device would be to display text, I’d agree with you. But it’s not. And having started with a square smartwatch and having had a variety of round smartwatches, I can confidently tell you that the round shape is just fine for the amount of text needed on your wrist, mostly for notifications. This is called a post-hoc justification, what you’re doing.

For apps or maps, or a particular watch face tweaked for a workout, or just a regular generic watch face, the round shape is the best, you can get beautiful analog and digital faces that don’t look awkward - you just get the largest possible area in the smallest possible object. It’s mathematics.

On top of that, if you have several buttons on the thing, you‘ll quickly discover they’re far more accessible on a round shape. Apple hides this with the sole scrolling button, which is inconvenient in itself. Now they brag they added a second button on the Ultra and the cult followers swoon, best thing since sliced bread. Imagine having 5, like Garmin! As soon as Apple has that, it will be the best thing ever, first to market, they invented it etc.
 
Register on MacRumors! This sidebar will go away, and you'll see fewer ads.