To be honest, I'm kind of glad that Apple isn't on top. It would be good for them, no doubt, but I like having a phone that is NOT in everyone's pocket. EVERYONE in the world has a Blackberry, and you see them everywhere. Someone whips out a Blackberry, it's no big deal. But when you see someone whip out an iPhone, people ususally ask "Is that an iPhone?".
For example, I was in line at PetSmart the other day, and someone got a text and whiped out their Crapberry Bore (storm). The person in front of me asked a person in front of her if it was an iPhone. He said "No, it's a Storm." She replied "oh." with a sort of diappointed tone. Me, (being me) whipped out my iPhone, and stuck it in front of her saying "but THIS IS!!!". She laughed and gawked over it for a few minutes. The guy with the Blackberry was staring at the iPhone as I showed her Need for Speed: Undercover.
Made me feel all warm and fuzzy inside.