UPDATE: read the comments below before posting as some felt it necessary to aggressively refer to me as "nuts", "weird" and a "liar" for merely posting a subjective thread on casual remarks. This is NOT a scientific study as a few claim. I will try not to use "passive voice" which I did to shorten my posting, now it appears I need to be more concise. It is a shame I need to spend time re-writing my post for some in order to avoid confusion and general offense I realize this may qualify as an NDA breach, but I wanted to compile general consumer reactions to the new iOS 7 GUI. Most of us are tech savvy and place little emphasis on GUI modifications; we adapt quicker, yet it is crucial to report general consumer feedback during testing as this is Apple's biggest market. I decided on selecting (to be more clear, selecting the number of individuals who asked to have their feedback sent) a multi-demographical group of friends, family, colleagues (as diverse as can be, I mentioned this in order to dismiss any possible remarks requesting a more significant analysis, and let's be honest, this is not a scientific study), roughly 71 individuals over a five day period (emphasis on "roughly"). I allowed use of my iPhone 5 for a half hour to 45 mins while at work and with friends on non work hours (let me also mention some used my 4S overnight and my other 5 model for longer for those who called this into question), and had some fill out a short answer survey I spent 5 minutes writing and sending via email (at their suggestion). Noted Remarks: - Low Contrast. Many remarked that the lighter grey's, whites, and yellows in System Settings, core app's, etc. negatively impaired usage. Many struggled with managing through System Settings, Notes, Calendar. - Safari. Only a few people thought the new Safari page layouts were acceptable. Others found it to be a poor attempt for a "3D" design and preferred the previous method, also used in Safari 7 for 10.9 (pinching out on OS X trackpad zooms out in Safari, allowing users to swipe to another page in the same browser window). - Navigation. Replacing buttons with floating text and symbols was the biggest issue. Not one person preferred blue text and "<" symbols for navigating. - Too much white. The "Music" app had the lowest rating. Many struggled with red text and icons for active sections and light grey/dimmed text/icons for other sections. The lines separating playlists, tracks, etc and ">" to select were too "light", making it difficult to navigate. - Multitasking. Sliding between open apps and waiting for the app to center in a "bouncy" animation in order to select it or swipe up to close was "fun" and "cute," but some thought it hindered usability. Roughly 57 individuals did not like the UI at all. Some went as far as to state it will be a deciding factor in future purchasing of iOS based devices, many claiming it will disenfranchise Apple's iOS product line. The new options and features were unanimously approved, however the overall UI was the main deciding factor. People resist change, that's common, however this wasn't simply a matter of needing time to adjust. I've reported UI bugs, as well as many others. If simple modifications are not addressed, based on general observations, iOS 7 may not be the slam dunk Apple hopes. ________ Ok, in response to some calling my post into question, calling me "nuts" or "weird", and just generally dismissing it as "lies," let me clarify with my posted responses: I'm really stunned that a few seem so offended and disturbed that they have analyzed my post and have concluded a conspiracy theory that I must be lying, am "nuts", or some other xxxxx excuse. It is merely a simple subjective post, nothing more. I did not go door to door and "survey" people. Some asked to have their opinions sent to Apple beyond the general feedback link, but through my developer account. Simple.