I'm in the market for a new MacBook, but the video on Apple's website kinda appalled me. Apple make several claims about improved environmental friendliness of their new products, but avoid mentioning anything about the impact of the new multiple-stage production process for the unibody case enclosure, which looks like it uses a heck of a lot of water and creates potential for a lot of waste. In leading with unibody production in their marketing of the MacBook, I think Apple have got so wrapped up in their own hype about the only thing really 'new' about this product, that they're highlighting something most consumers don't care about at all, and scares those that do - environmentally concerned consumers. That dirty water spraying on the camera in that video is an environmentalist's nightmare. And "engineered to standards that don't even exist yet" ?? Do they expect us to swallow this bs? This is most ill-conceived marketing campaign since Bill Gates wiggled his butt at Sienfeld. C'mon Apple! Guess I'll still be buying a MacBook though, it seems to shine through their crappy hype anyway. But wish I could buy something equally good that was truly eco-friendly.