may be the all the positive reviews have built up my expectation towards the new ipad, to be honest, i didn't 'wow' at all after using it for 10-20mins. It didn't give me the 'wow' factor compared to first gen Ipad.
Having said that, I think apple has set the standard very high with previous ipads. It will always be difficult to make it more magical
Posted this in another thread, doesn't apply exactly to Giz as they ultimately make money from the rumour mill, but it certainly applies to people who think its not much of an update.
Can someone give some examples of massive feature bumps in a year on year upgrade cycle on any consumer product? Seems to me the people who are most disatisfied are either those who upgrade every year, so won't see a massive shift practically ever, or those who naively get sucked into the rumour mill and believe all the clearly preposterous hype that know nothing "analysts" speak. I'd suggest these people, instead of believing such things, look at history and think rationally what we're going to get in a new product.
I think the issue is that as journalists (and I'm using that term VERY loosely), they get access to information before anyone. Even stuff that doesn't get published. On top of that, the rumor mill on Apple news, which used to be notoriously bad, has gotten much better. So they're getting much more real information than before, mixed with pie-in-the-sky rumors, and when the actual announcements are made, it's already a case of been-there, done-that.
Look at the iPad 3. Every feature that was announced was accurately reported before hand (sometimes MONTHS before hand), except for the name. It was old hat even before it got into their hands. Of course you'd be jaded.
The media has had this attitude with Apple in the last couple of years ... if it's not a massive departure from what's already out there, it's a failure. Yes, in YOUR eyes, because it's your job to break the news, and incremental changes aren't sexy. Yet every Apple product sells better than the last. The marketplace sees the true value that the media doesn't. This gap is ever-widening. Until Apple stuns everyone with a brand-new product that no one was expecting, the media will not be impressed. The only way to impress the media is to break your own news, basically keeping the media from doing their jobs, and that's tricky.