Gmail to Get New Icon as Part of G Suite Rebranding

[MacRumors]

The Gmail app is set to get a new icon as part of a broader rebrand of Google's G Suite software, which includes Gmail, Docs, Meet, Sheets, and Calendar.

Replacing the classic Gmail envelope logo is an M made out of Google's blue, red, yellow, and green brand colors. The new design aligns Gmail with Google's core brand as well as Google Maps, Google Photos, Google Chrome, and other Google products.

According to Fast Company, Google considered dropping the M altogether or fully removing the red color from the Gmail icon, but user research studies showed that people weren't happy with those changes.

Google has also redesigned its Calendar, Docs, Meet, and Sheets logos to match the new Gmail design, while G Suite has become "Google Workspace" in an attempt to merge Gmail, Chat, and Docs into a more integrated whole.

Article Link: Gmail to Get New Icon as Part of G Suite Rebranding

 

[Smici]

How cares? Why not spend the resources on making the apps better?

 

[emulajavi]

White backgrounds on iOS icons look awful

Google Maps icon change was awful.

 

[yurc]

Historically Google icons and their interface are sort of identity crisis. They had quite a lot numerous changes.

 

[AirunJae]

Thematically I get it, but don't love it.

 

[Juicy Box]

but user research studies showed that people weren't happy with those changes.

Studies on icons?
I guess it is nice that they are listening to their users, but I didn't realize that so much went into icon decisions.

 

[Cobold]

White backgrounds on iOS icons look awful

Google Maps icon change was awful.

The GMail icon already is white, even with the "old" logo... ?

 

[calstanford]

They have too many employees when they make a fuss of such tiny ****. Doing a video for a logo change. Who the hell cares?!

 

[Baumi]

How cares? Why not spend the resources on making the apps better?

I'm sure Google has both software engineers and designers on permanent staff, so this probably had a near-zero impact on app development.

Now, we can argue whether the designers' time couldn't have been spent better on other problems, but it's not like they asked developers to quit Xcode or Visual Studio and fire up Photoshop.

 

[ChrisMoBro]

Google’s icon branding wipes the floor with Apple’s efforts. Don’t believe me? Just look at their awful attempt at incorporating gradients into the icons on Big Sur. Very amateur.

 

[frou]

G Suite always made me think G-Unit and G-Wagon

 

[itsmilo]

„Checks what it looks like now“

 

[Baumi]

They have too many employees when they make a fuss of such tiny ****. Doing a video for a logo change. Who the hell cares?!

Logos are the "face" of a brand, and GMail is one of the most popular web services out there. It's pretty much a bliion dollar brand of its own.

Compared with the effort Apple goes to when it comes to showcasing things like the design of the Apple Card, Google's little animation looks positively modest.

 

[Mdracer]

Again, Google rebrands and re-icons it’s apps. They seem to have a hydra problem. Once one app is gone... 7 more appear.

 

[MyopicPaideia]

So...Slides is no longer going to be a part of G Suite?

 

[opeter]

Actually, I like them. The colors suggest something positive.

 

[canned_tuna_og]

All the resources in the world and they come up with that? They are the largest dewey decimal of things.

 

[MartyvH]

A new app icon, but you still have to scroll down through your entire list of labels to get to Settings.

 

[MisterSavage]

I don't have it as much as the Google Maps icon.

 

[elvislives]

now that is a very bad design.

 

[mrbobdobolina]

Oh good! I was afraid we weren't going to have any big icon change announcements this year... now where did I put my bingo card?

 

[AngerDanger]

I like it.

I understand taste is subjective, but the way some people talk about this is like Google blew the entirety of their design and programming budget on an MS Painted icon.

 

[AppleTO]

Are there desktop apps for the G Suite? I know some people use it instead of Office 365, but I never have. Or do they just use the apps in a web browser..?

 

[applicious84]

White backgrounds on iOS icons look awful

Google Maps icon change was awful.

Not to mention that it looks nothing like the previous icon (or a map). Initially finding it was kinda difficult, and it's one of those apps that's really good to find quickly when you need it.

 

[alexandr]

purely a question of taste, but i've always hated google's aesthetic. it makes sense, but it's just so unattractive to me...