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I think if Apple Card did go with AMEX, I can't see that card using the AMEX logo (like in your representation). The current Apple Card has no Goldman Sachs logo on it; I don't think it even has Goldman Sachs text on it (I'll have to bring out my physical card which I've locked away and don't use as I only use the phone and watch).

I think Apple is pretty careful with how it brands its product. I don't see Apple wanting to share logo space with AMEX. Of course, I could be wrong, but I'm betting Apple wouldn't allow it.
There is a Mastercard logo on the AppleCard. Since American Express is both the bank and network it would have the Amex logo on it.
 
I think if Apple Card did go with AMEX, I can't see that card using the AMEX logo (like in your representation). The current Apple Card has no Goldman Sachs logo on it; I don't think it even has Goldman Sachs text on it (I'll have to bring out my physical card which I've locked away and don't use as I only use the phone and watch).

I think Apple is pretty careful with how it brands its product. I don't see Apple wanting to share logo space with AMEX. Of course, I could be wrong, but I'm betting Apple wouldn't allow it.
The back of the Apple Card has Goldman Sachs written on it.
 
I think if Apple Card did go with AMEX, I can't see that card using the AMEX logo (like in your representation). The current Apple Card has no Goldman Sachs logo on it; I don't think it even has Goldman Sachs text on it (I'll have to bring out my physical card which I've locked away and don't use as I only use the phone and watch).

I think Apple is pretty careful with how it brands its product. I don't see Apple wanting to share logo space with AMEX. Of course, I could be wrong, but I'm betting Apple wouldn't allow it.
This is incorrect. I am looking at the back of my apple card right now and it has pretty big Goldman and Mastercard logos on the back.
 
They better finish processing my negative balance refund first. What a cluster*** over there. EVERY other card I've had, it was simple to get a negative balance refund check. With GS/Apple, they are having a manager review it. Just give me my money. Now I have to wait a few days which is no big deal, if they actually do it. Just annoying that there is even a holdup here.

I have a neg balance cause I returned something after paying it off.

And to top it off, I have an Apple Savings Account so it should be a simple process.

I doubt I'll use my Apple Card much going forward after this experience.
 
It's ok! I'm happy with open and constructive discussion & don't take it as an argument. My suggestion: Don't take it to heart - it's just how the web works nowadays. You're aware of it and can use that to your advantage. I've noticed it myself on a wider scale - the more sensationalist, the better. I don't let it get front row in my mind anymore. Fortunately MacRumors still have integrity (IMO). The headlines are clickbaity at times sure, but their wider content (especially the podcast) still shows content worthy of respect!
Agreed! And yes, I really enjoy the podcast. Hartley and Dan are pretty dang cool.

But I can't not take it to heart... :) Letting it slide is the very exact reason WHY information on the web has developed into such a mess. So when I see it, I'll pick that scab and, just maybe, someone will decide they DO actually want to hold themselves to a higher journalistic standard. (I hope when I die I'm still an optimist...)
 
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Despite being named Apple Card, the credit card is actually issued by Goldman Sachs. Plus, the bank is where the money in Apple Cards Savings accounts is stored, and it also assists in Apple’s Pay Later program.

But all this business isn’t generating profits for Goldman Sachs. Quite the opposite. A recent report shows the division of the company that includes Apple Card lost $3.03 billion in about three years. Much of that can be attributed to the credit card.

So if this was a good partnership, how come Goldman Sachs lost 3.03 billion in about 3 years with Apple Card?
 
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Some food for thought as I read the discussion—one thing I’ll throw out there having cards across a few banks and networks—for most recent merchant agreements, Amex isn’t always the most expensive to process (at least in the US, which is at least the concern since the Apple Card is a US product and I’d guess most transactions happen here.)

As Visa and Mastercard have “honor all cards” agreements, that means a merchant has to accept all Visa cards or all Mastercards, regardless of tier. The plain versions are often cheaper to process than Amex, but when you start getting into tiers like Visa Signature, Visa Infinite, World Mastercard, or World Elite Mastercard, costs can be more than Amex (so basically a wider range) https://www.fool.com/the-ascent/research/average-credit-card-processing-fees-costs-america/. This is why so many banks are “upgrading” people to higher tiers (Visa Signature used to require at least a $5k limit, now some banks are issuing them <$1000). In fact, Apple Cards seem to be World Elite Mastercards behind the scenes, even if we don’t get all the WEMC benefits: https://www.macobserver.com/link/apple-card-mastercard-elite/

I saw a story on another forum about someone who typically uses an Amex, but if any shops push back in a crappy way, he pulls out a Chase Sapphire Reserve (a Visa Infinite) to be petty. I don’t necessarily agree with the tactic, but Visa and Mastercard have kind of stealthily changed their game over the years.

Amex’s OptBlue program also helps small businesses get a better rate: https://www.americanexpress.com/us/merchant/optblue.html

Nonetheless, like many, I totally get the gripes about a network switch to something smaller (even Discover is bigger in the US, almost on par with Visa/MC), not to mention that would remove my go-to “works everywhere” card. Outside of the US, it will be a major downgrade.
 
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Is it even possible for AMEX to take over a credit card business and not have it use its credit card network?

Or put another way, is is possible for AMEX to actually offer a credit card that uses a Mastercard or Visa network? It would seem very contrary to their business, no?
They could certainly buy GS's consumer credit card division (aka, the Apple Card) and spin it off as a separate business entity that they manage. Now, whether they would actually want to do that or not is something else entirely.

Whether there are banking laws that prevent this, however, is something I don't know.
 
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I don’t have an Apple Card, but I do have an Amex Gold card. I’ve been with Amex for 20 years and when I make a large purchase, I do it with my Amex. Their customer service can’t be beat. I’ve never worked with a financial services company that was more “in my corner” than Amex. Any time I had to dispute a charge, it wasn’t an issue.

My CU issues a Mastercard as their debit card, and I do use it frequently for regular purchases through Apple Pay. However, if I want to make a purchase and “shield” my CU checking account from potential fraud, I use my Amex. Then I get online the next day and pay AMEX for the amount. Places like restaurants where I hand the server my card, or pay at the pump gas stations without Apple Pay are primary examples.

Amex’s extended warranty service is really top notch and I couldn’t be happier.

As the old saying goes, I don’t leave home without it.
 
So overall, how is Apple Card as a business?

Do we have any reports that have studies it and make an assessment as to whether it's profitable, etc.?
Goldman Sachs said their Apple Card partnership has resulted in over $1 billion in losses since 2020.


Goldman Sachs submitted a regulatory filing today for its “Platform Solutions” group of businesses that includes Apple Card. The collection of consumer offerings from Goldman is on track for a loss of $4 billion since 2020 with Apple Card making up more than $1 billion of that.

Reported by Bloomberg, the new performance details from Goldman’s Platform Solutions division paint a grim picture. In just the first nine months of 2022, the businesses including Apple Card saw a pretax loss of over $1.2 billion.

Looking back to 2020 through the end of September 2022, those losses amounted to $3 billion. But when Q4 results of 2022 are included soon, the number is expected to be close to $4 billion.
 
Whoa, that's genuinely crazy to read. GS never seemed like a great fit, though clearly 'good' enough to launch (much like Cingular Wireless for another launch once upon a time, LOL). I love my Apple Card but have a defined usage for it, much like my Gold and Plat AMEX cards...I wouldn't terribly mind the Apple Card being 'ported' over to American Express but that seems pretty OUT THERE to suggest that could happen any time soon.
bruh this is INSANE to read (the article, not your post lol).

I’m in disbelief.
 
The Apple Savings was the first thing I was thinking about with Goldman Sachs wanting to bow out. It seemed like Apple was making what they offered too expensive to operate vs other credit card transaction fees/rewards. Recently I seen banks want a higher fee (4%) where lots of automatic payment arrangements are dropping credit cards vs debt cards. This might be an instance that Apple got too aggressive to partner with for banks. Yes Banks are spoiled with their current credit card fees and paying low interest on savings.
I read earlier this week that T-MOBILE was droppoing all credit cards from its autopay system. Customers must either use a DEBIT card or attach a checking/savings account to their T-MOBILE account as method of autopay.
 
Im guessing whoever takes over it would be a seemless transition for existing card holders?
Probably, but your account number would change. I have affiliate cards that have changed issuers several times, and I've never had to re-apply.
 
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