Originally posted by AlphaTech
They are selling plenty of bikes to people of all ages, including the under 30 croud.
Harley-Davidson is not going away... Unless the country gets invaded and they are destroyed (we are more likely to be invaded and conquered
).
i am not talking this year or next, but check out the disturbing trend on
www.fortune.com
when one new person gets into a harley, how does that help when one ex-harley rider goes to the rest home and the other dies of old age?
why are young people buying harleys at a decreasing rate according to fortune?
and what can be done to ensure a NEW generation of harley owners?
i am ok with how harley will finish out this year, but what about the long term future?
as an analogy, we have a strong military and our gear will last us well into 2025 according to defense analysts...F-16, B-52s, F-18s, seawolf class submarines, etc...but what if we stopped research and spending on defense? nothing major would be seen for awhile, but eventually, the trend would catch up to us and we would be in trouble
harley, according to fortune (a reputable source), is facing an aging clientele and unless we all live to 150 and stay healthy like a youngun, harley is in trouble in the long term unless something changes
the company was saved mostly in part to aging yuppies in the late 80s til now, but the next generation of high salary earners did not follow suit...gen x and gen y2k have pretty much ignored the harley compared to the baby boomer generation (my generation)
we are getting older and many of us, born since world war II, have died and each year a higher percentage of us kick the bucket
average age for us citizen at death is nearing 73 or 74 last time i read with males making it just a few months past 70...in another ten or fifteen years, where will harley be if the average age of the rider, up from 38 and now 47, goes up to 55 or so?
i want harleys on the road for tomorrow, too and no company, apple or HD included, can be smug about today and say the tomorrow is guaranteed just because we had a good year, or in HD's case, a growing, but not so much now, eleven years?
ps - harley is great, they just need to let the young people know that...sure, you know...but i am talking about the potential riders
kind of sounds like how we apple/mac users want to up our share in the market and have a FUTURE