That's all pure speculation. You think that Apple sent 20-30 units to each of their stores for dispaly? These units are for sale. Additionally people have gotten units from Best Buy with the same serial number prefixes as what you can get from the Apple store so I think that theory is pretty hard to believe.
As for those with 'good' screens, in the photos I've seen, black still looks messed up like the contrast is cranked up way too high or something. Look at the video the guy made of his iphone and ipod touch side by side playing the same episode of 'House M.D.'. On the iPod it is all dark and over contrasted, on the iPhone it looks like a good quality LCD TV with great contrast and lots of fine detail.
We don't even know if Apple is aware of the problem yet other than a few reports trickling in, remember, these units only went on sale on Thursday and now it's the weekend. Engadget has promised to 'follow up' on the iPod touch screen issue so we'll see what they come out with next week.
The right thing for Apple to do is either say;
1. This is as good as it gets for this screen, this screen is not as good as the one on the iPhone.
2. We will fix the problem and do a no hassle exchange to anyone with an affected Touch with Serial numbers xxxxxblahxxxx
Anything other than this, i.e., ignoring the issue is probably going to result in a LOT of returns and a LOT of bad press, at least on tech blogs.