But try telling FaceBook or Google that they just lost access to the entire iOS market. Maybe they will call Apples bluff but is it worth the risk to get a temp ban vs collecting a little more info? If Apple really wants to spend its PR and ad dollars wisely they need to get people to understand fundamentally why what these companies are doing is wrong and what they are doing to protect them. I work at a university and I talk to freshmen and they have no expectation of privacy. They were born into a world with their parents posting them to the internet at a young age and they just expect that the internet knows them as well as their mom or best friend because it has always existed to collect data about them. It’s normal. They don’t understand why that is weird or the problems that can arise from this. It’s truly sad and disheartening because they have no freaking idea and just accept it.