Google Analytics shows Microsoft Windows losing market-share due to phones & tablets

Discussion in 'Apple, Inc and Tech Industry' started by *LTD*, Jul 6, 2011.

  1. *LTD* macrumors G4


    Feb 5, 2009

    Google Analytics data shows Microsoft Windows losing market-share due to phones & tablets

    Microsoft Windows lost a big chunk of the global browsing market, according to the first report from Google on web trends.


    The survey, based on data from "hundreds of thousands" of websites that use Google's free Analytics (web tracking) service, shows Windows dropping by a whopping 5.1 percentage points in its share of browsing computers.

    From being present on 89.9% of all computers that came to these sites in late 2009 and early 2010, the proportion of devices with Windows has dropped to 84.8% for the three months ended January this year.

    The big gainer is "other", indicating a clear influence of the rising contribution of mobile devices to overall browsing.

    From 5% of all devices, "other operating systems" rose to 9.3% of all devices that were served by these websites that use Google Analytics.

    The two others -- Macintosh and Linux -- also saw slight improvement, with the former moving from 4.5% of the devices to 5.2% while Linux moved from 0.6% to 0.7% of the total browsing devices.

    Microsoft is notorious for having failed to convert its nearly 90% market share among full-size PCs to anything nearly as dominant on cell-phones and tablets. It is expected to have only around a 5% share among cell-phones, while almost nothing in the tablet market.

    As more and more users log in through these devices, Microsoft's share of browser operating system also goes down proportionately.

    Interestingly, a large part of the "other" operating system may be Google's own Android. The Android phone is estimated to have around 20-25% of the smart-phone user-base, though it has reached the halfway mark in sales of new smart phones.

    Some of the other could also be Windows mobile, as using an Opera Mini browser on a Windows mobile device would 'hide' the real operating system of the phone. Opera has its own server which acts as an intermediary between the phone and the website, thus blocking data about the phone from reaching the website and Google Analytics.

    It was not immediately clear whether the iPhone visits are part of the "other" operating system or the Macintosh operating system category. Technically, iPhone and iPad OS is called iOS, while Apple's PC OS is called Macintosh or Mac OS or OS-X.

    The proportion is calculated on the basis of individual visits, rather than individual devices. In other words, if users of Apple Macintosh iOS tend to surf more compared to others, their share would be higher than would be the case if only the number of devices were being counted.

    The Operating System running the device which is being served by the website is identified by the information sent by the user's browser. Usually, all browsers give information about themselves and the operating system on which they are deployed to the websites to ensure proper formatting of the page from the server.

    Interestingly, another curious metric -- the share of browsers like Firefox and Chrome -- has not been disclosed.

    Interestingly, the data also showed that the US online users are the most "sticky" in terms of the time spent on a single website per visit.

    For example, they spent an average of 6 minutes and 6 seconds per visit, while their UK peers spent 5 minutes 38 seconds per visit to a web site. The lowest number was for the Chinese and Japanese, at 3:46 minutes (see chart.) The highest number of pages seen per visit, however, belonged to the UK, with 4.9 pages per visit.

    However, Google Analytics pointed out that all these trends (of time, pages etc.) were on the downward trend.

    "Compared to a year ago, websites have seen reduced pages / visit, average time on site, as well as bounce rate," it pointed out.

    The data also showed that around 28% of all visits are made as a result of a referral by a search engine. Only 37% of the users logged in directly to the website, without going first to a search engine.

    Other sites, such as twitter and facebook, (referral sites) accounted for 19.4% of all the traffic.

    All the numbers are based on a section of the customers of Google's free traffic-tracking tool called Google Analytics. The tool is by far the biggest traffic-tracking tool in use in the world, though only a section of its users have authorized Google to include their data in this particular report.

    Websites have to embed a code snippet in each of their web-pages to use Google Analytics. When that page is displayed, the code sends details such as the users' web-browser make, operating system, duration of visits, origin etc. to Google's servers.






    We've been reading news lately about a drop in PC and notebook shipments, and this is obviously connected to a corresponding drop in Windows share.

    As the Post-PC era makes itself felt more palpably we'll see sharper declines in Windows share, so long as MS remains stagnant and flat-footed in the tablet and smartphone markets.

    Times are changing, and more quickly than most have anticipated.
  2. Rodimus Prime macrumors G4

    Rodimus Prime

    Oct 9, 2006
    not that the drop surprises me that much and unlike you LTD I do not buy the post PC era marketing BS from Apple.

    What I see is more people are consuming the web on the go and I see smart phones being what is taking the biggest bite

    From the numbers the only thing that really shocks me is linux growing in share.
  3. jav6454 macrumors P6


    Nov 14, 2007
    1 Geostationary Tower Plaza
    It's the "Other" that strikes me most. 4.3% increase.... All those distros...

    Anyways, I also don't buy the Post-PC era Apple sells. You still need a computer; an iPad is not the same as that. Not for now at least.
  4. maclaptop macrumors 65816


    Apr 8, 2011
    Western Hemisphere
    I could not agree more. Times change and things change, there is nothing earth shattering here. It's business as usual.

    The Apple mouthpiece makes one of his usual proclamations, filled with fluff and Apple centric spin.

    Microsoft is (seemingly) in cruise mode, Linux fluctuates, and it's just another day.
  5. 0007776 Suspended


    Jul 11, 2006
    Yeah, that's all it is, it's becoming more convenient to check something on the web while you are going somewhere. I don't think it's a sign that people are abandoning PCs, those will be around for a very long time, smartphones and tablets just aren't practical as a main computer and won't be for a long time if ever. It may also be a sign that more people are using multiple devices, but I would be shocked if more than half a percent of Internet users only had a smartphone or tablet.
  6. benthewraith macrumors 68040


    May 27, 2006
    Miami, FL
    The drop in Windows is above 5%, which is statistically significant. The rise in Macintosh however is very small. I'm wondering if they're including idevices in that statistic or the "other" statistic. If included with the "other," then it also shares with Windows Mobile 7, Android and other less known operating systems.

    As far as the post-PC age goes... a PC/Mac will still be the staple of the home for generations to come. Kids will still want a laptop or desktop computer for the sheer amount of power they offer over the current lineup of consumer iToys. Adobe will still create valuable, powerful software tools that Android or iOS cannot support.

    I wouldn't call the rise of the iPad the post-PC age. Maybe post laptop age, but there will still be a large market for laptops. In essence, the iPad and tablets in general will bring a further harmony and bridge between devices.

    The selection depends on what one does with the device needed. Gaming will entrench the PC for generations. Professional apps for Macs will drive Mac sales for generations unless Apple continues to screw professionals over with Final Cut Pro X and Logic Pro.

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