It will certainly influence lawsuits against the tech powers.
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Google and Apple's Search Engine Deal Violates Antitrust Law
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Then he would have sold 5%, not 50%. He also sold a lot of non-Apple stock, by the way.
there's more than the apple deal ... here's a story that is less apple biased:
www.cnn.com
Given that Google has 90+% of the search market globally, this ruling seems appropriate
Google has an illegal monopoly on search, judge rules. Here’s what’s next | CNN Business
Google has violated US antitrust law with its search business, a federal judge ruled Monday, handing the tech giant a staggering court defeat with the potential to reshape how millions of Americans get information online and to upend decades of dominance.
www.cnn.com
Given that Google has 90+% of the search market globally, this ruling seems appropriate
That's presently the situation in the EU. It doesn't hurt Google significantly.
AI can't maintain a search index if you want to find websites. And Google has a moat for web indexing. (A lot of websites block non-Google web crawlers.) Current AI web search capabilities are built on top of existing search engines. That is unlikely to change.
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It's pure profit for Apple though. Probably 100% margin. For doing nothing but making Google search the default.
"In 2022, Google paid Apple $20 billion, an amount that incentivizes Apple to stick with the status quo."
For fiscal year 2022, Apple's net income was $99.803 billion. That $20 billion that Google paid Apple represents 20.04% of their profit. That's a lot.
Let's look at it another way. Services revenue for fiscal year 2022 was $78.129 billion. $20 billion makes up 25.6% of services revenue.
That would be an awful experience at setup, better would be a popup the first time you USE search.
Does this mean Google will need to make an actually good search engine now?
Probably not, but one can hope.
Probably not, but one can hope.
How is losing $20,000,000,000 of free money ever year for a default that everyone wants anyway, good for Apple?
Wow. Warren B. with a great sell-off just prior to Apple losing $$$ Billions in pure profit each year.
I am no apologist for either Google or Apple. But I fail to see what the great evil is here when Apple device owners can change the default search engine AT ANY TIME. And, arguably, Google gives the best search results anyway. So how are users being harmed? Most people don’t seen to care what Google gathers about their searches - and neither, apparently, does the government.
Of course this and the remedy will head toward the Supreme Court but as of as of today they are a monopolist. Next up is the judge setting the remedy.
Absolutely of course Apple did. Amazing how many people just think “oh no that’s it for Apple” lol. Folks a 3+trillion company has all the bases covered. Nothing is unaccounted for and contingencies made.
I didn't say it was? But it's not 50% of their profit.
No one is saying it’s the end for Apple, but I think this might cause a steep sell off this week… I just hope this just takes us back to pre Apple Intelligence announcement value, but maybe it’s going to be substantially worse…
I’m pretty ignorant about how the after hours stock works… does the price actually change after hours? If the market is closed how does the price change much?
Isn’t the classic valuation of a company to multiply its earnings by 20 years? Did Apple potentially just lose half a trillion in value? Asking for a friend… 
I’ve been holding AAPL for 15 years now starting to lose faith!!
I’ve been holding AAPL for 15 years now starting to lose faith!!That arrangement always seemed insanely anticompetitive to me, I was always shocked that the details of these payments-for-default-access was publicly known and done out in the open by these companies.