- Apr 12, 2001
Google has usurped Apple as the world's most valuable brand in Millward Brown's annual BrandZ study of global brands (via The Telegraph). This comes after the survey had named Apple the top brand for the past three years.
The big question for Apple, according to Millward Brown, is whether Apple is still redefining technology:
Overall, Brown noted that the study, which has four technology brands in the top five, reiterates how integral technology is to the lives of people.Google has knocked Apple off its perch after three years at the top. Apple is performing well but is it still redefining technology for consumers?
Among other technology brands, Microsoft jumped into the top five with a 20% increase, going from $69 billion to $90 billion, while IBM stayed put at number three with a 4% decrease. The largest increase in technology came from Facebook, who jumped 10 places to 21 with a 68% increase, going from $21 billion to $35 billion.
While "brand value" studies can be difficult to compare, because of the use of differing methodologies used by those who gather the data can lead to much different results, they can be a good look at marketing and branding trends.
Article Link: Google Beats Out Apple as World's Most Valuable Brand