Google Beats Out Apple as World's Most Valuable Brand

Discussion in 'Mac Blog Discussion' started by MacRumors, May 20, 2014.

  1. MacRumors macrumors bot


    Apr 12, 2001

    Google has usurped Apple as the world's most valuable brand in Millward Brown's annual BrandZ study of global brands (via The Telegraph). This comes after the survey had named Apple the top brand for the past three years.

    The study saw Apple's brand value decline 20%, from $185 billion to $147 billion, while Google saw a 40% increase, from $113 billion to $158 billion. Samsung also grew, going from the 30th most valuable brand to the 29th with a 21% jump, growing from $21 billion to $25 billion.

    The big question for Apple, according to Millward Brown, is whether Apple is still redefining technology:
    Overall, Brown noted that the study, which has four technology brands in the top five, reiterates how integral technology is to the lives of people.

    Among other technology brands, Microsoft jumped into the top five with a 20% increase, going from $69 billion to $90 billion, while IBM stayed put at number three with a 4% decrease. The largest increase in technology came from Facebook, who jumped 10 places to 21 with a 68% increase, going from $21 billion to $35 billion.

    While "brand value" studies can be difficult to compare, because of the use of differing methodologies used by those who gather the data can lead to much different results, they can be a good look at marketing and branding trends.

    Article Link: Google Beats Out Apple as World's Most Valuable Brand
  2. iLoveiTunes macrumors 6502

    Feb 26, 2011
  3. ethanlee macrumors regular

    Jun 12, 2011
    How is Microsoft even on this list? As far as I can see, they're not exactly "redefining technology for consumers."

  4. okboy macrumors regular

    Oct 9, 2010
    I guess on account of the successful launch of Google... uh...
  5. jonnysods macrumors 603


    Sep 20, 2006
    There & Back Again
    Apple thrives when it's the underdog, this is okay with me.
  6. goobot macrumors 603


    Jun 26, 2009
    long island NY
    How much of googles revenue comes from search? Also i wonder if the iWatch can change this back into apples favor.
  7. kiancheong macrumors member

    May 18, 2011
  8. surfingarbo macrumors regular


    Jun 12, 2011
    Calgary, AB, Canada
    McDonalds clearly need to start making a tablet computer.
  9. dannyyankou macrumors 604


    Mar 2, 2012
    Scarsdale, NY
    Totally, the McSlate will be huge.
  10. lotzosushi macrumors 6502


    Jan 10, 2007
    As sad as this news makes me, this might be an additional kick Apple needs to start kicking themselves back into high gear again. Even as a loyal enthusiast I can see they've been coasting by the past few years.
  11. dannyyankou macrumors 604


    Mar 2, 2012
    Scarsdale, NY
    I think Apple's (rumored) acquisition of Beats and their new products coming out this fall will help them retake the lead.
  12. lincolntran macrumors 6502a


    Jan 18, 2010
    I don't want Apple to be the top dog. I want them to always in second place. That way, it gives them a reason to make more incredible products.
  13. nikicampos macrumors 6502a

    Jul 23, 2011
    This is exactly why a few months ago I said that the way MacRumors chooses to write the headlines is stupid, yes, when almost on every article you write you talk about companies and personal names you can't use a capital letter to every single word in the headline.

    "Google Beats Out Apple"

    Please tell me that wasn't on purpose and misleading when all they have posted in the past few day is about Apple buying Beats.

    "Google beats out Apple"

    That's the way to go, for me at least.

    Plus, IBM on third place when their core business is to companies and not people, I don't think that's accurate.
  14. PatriotInvasion macrumors 68000


    Jul 18, 2010
    Boston, MA
    Not sure what this all means, but I know one thing...All Apple has to do is release a bigger screen iPhone and toss in a few customizable bells and whistles for iOS 8 and it chops Google and Samsung's legs out from under them. Apple's hardware design still dominates it's competitors on mobile devices and there are still no PC manufacturers that come close to the Mac's fit and finish. All of this Apple hatred has been brewing based on screen size and lack of customization in iOS. If those things change, what does Android and Samsung have left other than a hunk of plastic, carrier logos, and bloatware?
  15. Rogifan macrumors Core


    Nov 14, 2011
  16. Naaaaak macrumors 6502


    Mar 26, 2010
    An advertising company beat a fashion company.
  17. maxwelltech macrumors 6502


    Dec 29, 2011
    Irvine, CA, USA
    How is IBM at 3rd place? It is a mostly enterprise-focused brand nowadays, and most new consumers don't even know what IBM is.
  18. mojolicious macrumors 68000


    Mar 18, 2014
    Sarf London
    Looking further down the Top 10 I'd say that McDonald's, Coca Cola and Marlboro aren't exactly "redefining burgers / sugar water / cancer for consumers", either.

    I don't understand brand valuation. The dominance of Google certainly makes it a valuable company, but does ubiquity automatically make a brand valuable?

    Is there a friendly brand manager out there who can help us out?
  19. MacrumoursUser macrumors 6502


    Mar 1, 2014
    Looks like BS to me, but who cares anyway. Dogs are barking and a caravan is still moving.
  20. Wishbrah macrumors regular

    Oct 20, 2013
    But who was iWatch, iPhone 6, Apple TV, Ahrendts, and Iovine?

    Just things to come.
  21. Constable Odo macrumors 6502

    Constable Odo

    Mar 28, 2008
    This ranking appears to be the end of Apple as we know it. It's all because Apple doesn't have Apple Glass to challenge Google Glass. The world has seen the future and Apple is nowhere to be found.

  22. newyorksole macrumors 68040

    Apr 2, 2008
    New York.
    I hope everyone who reads MacRumors reads this post.

    That is literally ALL Apple has to do. I don't think people realize how many people switched to Android ONLY because it has a bigger screen. MILLIONS of people!

    The second thing is customization.

    If Apple just does both of those things, iOS 8 + iPhone 6 are going to blow everything else away. And of course Apple has the best designs.

    I can't wait.
  23. The Doctor11 macrumors 603

    The Doctor11

    Dec 15, 2013
    New York
    Yup you said it because is now being called the 2ND place company in the world they are completely screwed. It's not like there are thousands of company's lower then 2nd :rolleyes:
  24. thaifood macrumors 6502

    Jun 8, 2011
    It depends what styling guide the author has been taught or what the website postulates when writing articles. However, generally one does not capitalise articles, coordinating conjunctions and prepositions unless they are the first word of the title. All other types of words tend to be capitalised.

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