Wait a minute, now it's about price? I thought people didn't care about price where Apple was concerned? People buy iPhone, price doesn't matter. People buy iPad, price doesn't matter. Record sales for Mac's, price doesn't matter. Now $50 is a deal killer?
Did you happen to miss all the "deals" threads in the forums?
$25-$35 is an impulse buy for most people. $100 on the other hand takes some thought. I picked up a Chromecast over the weekend even though I own 2 Atvs. Just cause I'm curious what it has to offer.
This thing isn't an iPhone or an iPad. Those have specific uses. This is just for your TV and unless you've cut the cord you probably have cable/sat and a streaming device is slightly less useful to you. Then for those who HAVE cut the cord, they are mostly likely cheapskates and bargain hunters (I myself am a cord cutter and cheapskate) and were I not fully integrated into the Apple Ecosystem and already using Apple TV since the Roku 1 era I probably would't have picked up an Apple TV now either. Picking up an Apple Tv now is like buying a computer from 2012 at near full price. Why would you bother if there are newer things to buy and for cheaper?
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I like AppleTV because I can sign up for Netflix through it and have it charge my iTunes account. Then I buy discounted iTunes cards and save money!