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Google Confirms Ad-Blocking Feature Coming to Chrome in Early 2018

rturner2 said:
So google is doing this because they are "good people"?! Hell no. It's all about their plans and interests.

Anyone with a brain just installs ad blocker plus and an ad blocker on iOS for safari.
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That's exactly the problem. Ad blockers block all ads indiscriminately, leaving content creators without a source of income. So a system that blocks annoying ads while leaving a few reasonable ads will be good for the creator (who receives income) and for the visitor (who continues to receive content for free).

I wish this didn't come from a company that has a conflict of interest in the matter, but we can't get everything. Hopefully it will set a precedent that other ad blockers will follow.
 
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NoNothing said:
It's already built in and works great. Enable the developer menu from Bash and it is in the media menu item.
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Can you provide more detail on this?
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logicstudiouser said:
I thought we weren't allowed to talk about that feature here? :eek:
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Just not in the context of our benevolent hosts. It's fine to do it to anyone else.
 
How about blocking Google collecting data from you as you use any site. I think, in the long term, that is more intrusive than ads.
Ads, slide overs, forcing you to pages that request something, etc. have gotten too too much. I think companies now make more from selling ad space on their web sites than they do from the products. Now more and more places are recognizing that you are blocking ads and refuse to let you see content with ads blocked. The web is destroying itself and companies such as Google are the cause
 
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In other news, the world's leading manufacturer of land mines has just joined the "Coalition for Friendlier Mines" and will start marketing protective gear shielding people against mines that don't meet its strict friendliness guidelines (even its own).
 
I don't understand why anyone would use google chrome (or any google products) when the only objective is to data mine the user for the purpose of selling adds. Who cares what options they build in when there are so many better options out there with out google spyware built in.
 
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This part is funny:
ad formats like pop-ups, auto-playing ads with audio, and ads with countdown timers fall under "a threshold of consumer acceptability", so these will be blocked by Chrome.
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Like on YouTube, own by Google itself ?
:p
 
69Mustang said:
Says right in the article: "Even ads "owned or served by Google" will be blocked on pages that don't meet Chrome's guidelines, said the company."

Also, hate Google, love Google... doesn't matter. No company is dumb enough to subject themselves to legal issues as glaringly obvious as this would be if they excluded their own ads from blocking. Wouldn't common sense dictate they would try to ensure their ads conformed to the guidelines as much as possible? It sure a hell of a lot easier than doing what you suggested.

This isn't about less ads on the web. This is about less intrusive ads on the web.
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All Google ads will comply. Only ads that comply get shown by AdWords. So there's no danger of Google blocking their own ads.
 
OldSchoolMacGuy said:
All Google ads will comply. Only ads that comply get shown by AdWords. So there's no danger of Google blocking their own ads.
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I agree. I said as much in my quote. Again, they're not trying to get rid of ads or even have less ads. The goal is to get rid of intrusive ads.

Your earlier quote strikes a different tone. It's as if, in the quote below, you're saying Google is using this as a way to lessen the impact of competition.
OldSchoolMacGuy said:
Blocking the ads of others while allowing their own is most certainly seen an an anticompetitive move. I'm sure they'll try to get around it by using a block list made by another company, rather than themselves, but they'll certainly pick one that doesn't block their own ads.
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Making your ads comply is not an instance of trying to get around something. Tons of ads currently served by Google fall into the intrusive categories so they would be blocked. As @manu chao pointed out, ads wouldn't be blocked by who's serving them, but by the category which the violate.
 
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Pakaku said:
Just takes Google to mark their ads as unintruisive, and there you go. I see no reason to trust the company, and will keep on going the full-blocking route.
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Ads would be blocked by category. The included links show which categories would be blocked.
Google tagging their ads as acceptable is a dumb, destructive idea that makes no sense at all. Having their ads comply with the Better Ads Standards of the Coalition for Better Ads is infinitely easier, more transparent, and certainly much less idiotic than whitelisting their own ads. The backlash would be swift, unrelenting, and deserved. Nobody is that stupid.
 
Google will introduce an "ad-blocking" feature in both its mobile and desktop Chrome web browsers...

There. Better.
 
MacRumors said:



Google_Chrome_Material_Icon-450x450-250x250.jpg
Google will introduce an ad-blocking feature in both its mobile and desktop Chrome web browsers early next year, according to the company. Thursday's announcement confirms rumors back in April that the tech giant was seriously considering the feature for Chrome, and provided more details on Google's motives behind the move.

In a blog post, Sridhar Ramaswamy, Senior VP of Ads and Commerce, said Google wanted to "build a better web for everyone" by eradicating intrusive ads online without removing all ads entirely, since so many sites rely on ads as their source of revenue.
Google said efforts to find a solution to the problem involved several steps, one of which is the ad blocking software, or "ad filter". Chrome's ad filter won't block all ads, but only those that are classified as intrusive or annoying. To help with its classifications, Google said it had joined the Coalition for Better Ads, an industry group dedicated to improving online ads, and would be using the coalition's guidance to determine which ones should be blocked.

According to the coalition's Better Ads Standards, ad formats like pop-ups, auto-playing ads with audio, and ads with countdown timers fall under "a threshold of consumer acceptability", so these will be blocked by Chrome. Even ads "owned or served by Google" will be blocked on pages that don't meet Chrome's guidelines, said the company.

Google also said it planned to support the guidance by helping publishers understand how the standards apply to their own websites. To that end, it has published an Ad Experience Report, which provides examples of annoying ad experiences, and a best practices guide offering ways to fix the issues.

In addition, Google will introduce an option for website visitors to pay sites that they are blocking ads on, called Funding Choices. Google has already been testing a similar feature for some time, but it hopes the updated model will be supported by more publishers when it goes live.

Article Link: Google Confirms Ad-Blocking Feature Coming to Chrome in Early 2018
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I need a google blocker
 
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Tsuius said:
I don't understand why anyone would use google chrome (or any google products) when the only objective is to data mine the user for the purpose of selling adds. Who cares what options they build in when there are so many better options out there with out google spyware built in.
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Yes, and ultimately that data mining is the reason why this ad-blocking gesture is meaningless overall. Google banned it from Chrome when they couldn't control it and profit around it. Now they're going to implement ad-blocking, so wouldn't the facts tell us that the only reason they're doing that is they've figured out how to profit from it?

Google collects such an incredible amount of data on people, many layers deep, that they can offer highly specialized, targeted ads, but they haven't fully implemented it yet. Pay attention as their AI project is rolled out over the next few years. When they put into play, they're going to know what you want before you want it. They will have mastered the science of driving sales by moving past anticipating desires and into directing desires. They're going to be able to show you things in such a way that it will be hard to resist purchases, because they have a continually-improving AI version of each customer in software that they can poll to see what they would want to buy, and what they are interested in. They'll probably protect you from yourself too - they'll have access to all your financial and personal info, so they'll be able to "turn down" the ad intensity when your finances get low, or your mood changes for the worse in all that personal correspondence in your emails, or the tone gets darker in your social media posts.

So what if half or two thirds of ads go away because of ad-blocking in Chrome? The ones that remain will be highly profitable, much more so than they are currently. With a higher level of click-through and sell-through completion, their revenue will actually go up despite having far fewer ads served. There isn't a company on the web worth its data that would not rather pay $10 for ten clicks that generate sales vs 10 cents each for ten times as many clicks with the same sell-through or less. Kudos to Google for figuring this out, and damn them for it too.

Google is turning the computing public into trained circus animals.
 
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Microsoft did this with explorer where they tried to make the web work on explorer only, with special code that works on it. Failed big time, Microsoft still suffers the stigmata to this day...
 
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