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Jobs would never have worked with Microsoft, Intel or Samsung.
Jobs promoted the Apple computers with Intel chips. Samsung has long been a supplier of screens for iPhones in a deal that Steve approved. Steve approved of Google Maps being on the iPhone and Google being the default search engine.

Don't bee too sure you know what Steve would or would not do.

Also, don't assume that Apple sees Google as an untrustworthy partner in business. Apple often does business with companies where they are competitors in some areas and collaborators in others. Businesses do that all the time. They setup contracts to restrict information sharing between divisions and define expectations. Google is very good at delivering on those expectations and abiding by restrictions on how data is handled. You may be thinking of Meta?

Apple know how to write contracts that spell out how partners handle data and what can be shared, what can be used, and what cannot be used. Their contract with OpenAI on the ChaptGPT integration was very strict with OpenAI being limited to not training and not using Apple user data and Apple having inspection rights to verify that. While OpenAi can be a little hard to nail down, Google has a reputation for abiding by contracts and Apple knows that.
 
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Job's promoted the Apple computers with Intel chips. Samsung has long been a supplier of screens for iPhones in a deal that Steve approved. Steve approved of Google Maps being on the iPhone and Google being the default search engine.

Don't bee too sure you know what Steve would or would not do.

Also, don't assume that Apple sees Google as an untrustworthy partner in business. Apple often does business with companies where they are competitors in some areas and collaborators in others. Businesses do that all the time. They setup contracts to restrict information sharing between divisions and define expectations. Google is very good at delivering on those expectations and abiding by restrictions on how data is handled. You may be thinking of Meta?

Apple know how to write contracts that spell out how partners handle data and what can be shared, what can be used, and what cannot be used. Their contract with OpenAI on the ChaptGPT integration was very strict with OpenAI being limited to not training and not using Apple user data and Apple having inspection rights to verify that. While OpenAi can be a little hard to nail down, Google has a reputation for abiding by contracts and Apple knows that.
I'm pretty sure that was sarcasm (I hope). Even Microsoft invested in Apple after Steve returned.
 
Jobs would never have worked with Microsoft, Intel or Samsung.
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The irony is palpable. I'm not sure why the "Steve Jobs would never" thing keeps being thrown around. He also passed away nearly 15 years ago. It's time to let it go.
 
Honestly, this one will go on the history books.

The massive failure of Siri and the delays, ultimately resulting in Apple caving and doing business with direct competitor #1.

Jobs would've never allowed this. This was a clear mismanagement and lack of vision of Tim Cook and everyone involved with Siri. As an engineer and if I were to be an engineering manager at Apple, I would clean house entirely.
How do you know what Jobs would have or not done. Business is business. He took money from Microsoft. Apple already use their competitors products in their devices since the first iPhone - Samsung for example.
 


Google today commented on its partnership with Apple, confirming that Gemini will power a new, more personalized version of Siri that's set to be released later in 2026.

Gemini-Siri-Feature.jpg

Google Cloud chief Thomas Kurian mentioned the Apple partnership during Google Cloud Next 2026, a conference that's taking place in Las Vegas, Nevada today.

Kurian's comment doesn't provide us with any new information because Apple has already committed to a 2026 launch for the new Siri features. When Apple first delayed the smarter Siri in March 2025, the company said it would launch "in the coming year."

Later in 2025, Apple said that Siri would get an update at some point in 2026, though it did not provide a specific launch timeline. In February 2026, Apple confirmed to CNBC that the new version of Siri is still set to come out this year.

According to rumors, Apple was planning to release the Apple Intelligence version of Siri in spring 2026, but ran into issues with accuracy. Since Apple never gave a launch date beyond 2026, the Siri update isn't exactly delayed, but Apple has needed to adjust its internal schedule. Apple has until December 31, 2026 to update Siri, but we could get a first look at the new personal assistant in iOS 27.

Kurian did say that Google Cloud is Apple's "preferred cloud provider," which is the same language that Google used earlier this year. It continues to be unclear if the new Siri and Gemini-powered Apple Intelligence features will use Private Cloud Compute or will run on Google's servers.

Apple has asked Google to investigate setting up servers in Google data centers to run Siri because Apple is anticipating much more cloud usage when the smarter Siri launches.

Apple plans to introduce iOS 27 at the Worldwide Developers Conference, which is set to begin on June 8, 2026. We'll hear more about Siri at WWDC.

Article Link: Google Confirms Gemini-Powered Siri Coming Later This Year
I wonder whether this partnership will respect Google Workspace enterprise users Privacy Agreements.
 
Honestly, this one will go on the history books.

The massive failure of Siri and the delays, ultimately resulting in Apple caving and doing business with direct competitor #1.

Jobs would've never allowed this. This was a clear mismanagement and lack of vision of Tim Cook and everyone involved with Siri. As an engineer and if I were to be an engineering manager at Apple, I would clean house entirely.
Being a good engineer is vastly different than developing strategy for a trillion dollar company. There are SO many case studies where inferior products beat out their superior counterparts.

It’s like saying “as a janitor” I should be running the household chemicals division of Procter and Gamble.

I mean…maybe…

…but probably not.
 
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Honestly, this one will go on the history books.

The massive failure of Siri and the delays, ultimately resulting in Apple caving and doing business with direct competitor #1.

Jobs would've never allowed this. This was a clear mismanagement and lack of vision of Tim Cook and everyone involved with Siri. As an engineer and if I were to be an engineering manager at Apple, I would clean house entirely.

What’s the difference in virtue between them buying a company to obtain the tech and claiming they invented it versus hiring a competitor?

Steve Jobs also had a hand in them working with competitors when necessary.
 
June 2024: We have this new Siri and it is really great. Marketing video! Can I try it? No, of course not. Can you demo it on stage at an event? Silly, customer. Will there be a beta this summer? It will be coming in the vaguest definition of what a year is. So you probably don't have any marketing promos yet? Here's some Bella Ramsey ads!

June 2025: We had a completely finished and updated Siri, but we didn't like it, so we scraped it and started over. Great, can I... No, you can't see the old version. The new version is working great internally. But I... No, you can't see that either. So it's vaporware? Listen, we got a lot of products in the pipeline.

January 2026: We have a deal with Google to use Gemini. Does that mean you scraped the second model that was working internally and are on to a 3rd model? We're not here to talk about that. We have a lot of products in the pipeline.

February 2026: We always said it was coming this year, so it's not really late as we only delayed it once. But Gurman said... We're not going to talk about him. But you just switched... Again, lots of products in the pipeline.

April 2026: Google says it's coming this year. What's coming, again? Foundational Stuff powered by Gemini. Is that Siri? A firm, but definite maybe.
A bit of nitpicking on my part… but it’s “scrapped”.
 
And then... we have Perplexity's "Personal Computer". It is mind blowing. Apple has to replicate that with local LLM as soon as possible!

 
It's time to let it go.

I'll never let go of my fond memory of Apple with Steve at the helm. Half the garbage coming out of Apple these days would have ended up trashed before release. Sadly those days are gone, and I'm slowly creeping toward Linux. My gaming/AI rig is now running Nobara Linux.
 
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And then... we have Perplexity's "Personal Computer". It is mind blowing. Apple has to replicate that with local LLM as soon as possible!

Perplexity? The AI company accused of be sharing prompt data and PII with Google and Meta? The company that was found ignoring robots.txt? The company Cloudflare's CEO called out as acting like North Korean hackers? That company? No thank you.
 
Perplexity? The AI company accused of be sharing prompt data and PII with Google and Meta? The company that was found ignoring robots.txt? The company Cloudflare's CEO called out as acting like North Korean hackers? That company? No thank you.
I'm not saying that Apple should use Perplexity services, but replicate Personal Computer functionality on MacOS and iOS, on local LLM models as much as possible (Google's Gemma 4 are impressive).
 
It is much more than turning the lights on and off. Take a look at Perplexity's "Personal Computer" for Mac.
I was specifically talking about simply asking Siri: "turn the lights on", and it not having to list every single named light in my home and end with "or everywhere"... Siri is absolutely braindead. Honestly the on-device voice recognition and capabilities of my garmin watch exceed Siris capabilities.
 
I'm not saying that Apple should use Perplexity services, but replicate Personal Computer functionality on MacOS and iOS, on local LLM models as much as possible (Google's Gemma 4 are impressive).
I could see Apple going that route in some century. I guess at this point Apple is just struggling to get the basics down. I'm not holding out much hope for WWDC and Apple Intelligence though.
 
Mhm. Late 2026. Like how we got all those functional Apple Intelligence features in the great update in iOS 18. What a scam.
 
I could see Apple going that route in some century. I guess at this point Apple is just struggling to get the basics down. I'm not holding out much hope for WWDC and Apple Intelligence though.
John Ternus is very focused, and Tim Cook has been taking decisions. The concept was there, in that WWDC presentation of Apple Intelligence. They are slow in the implementation but running such a system locally is not easy (OpenClaw is the prototype).
 
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I was specifically talking about simply asking Siri: "turn the lights on", and it not having to list every single named light in my home and end with "or everywhere"... Siri is absolutely braindead. Honestly the on-device voice recognition and capabilities of my garmin watch exceed Siris capabilities.
That has to change very soon. I believe that Siri, Apple's voice assistant, is not the problem in itself. Apple wants to replace it with something entirely new. Siri activates shortcuts, but the new Siri will be a control center for a very powerful artificial intelligence. It is true that Apple arrives a little late, but in general it seems that they want to make sure that it will be well done, because it is more important (and dangerous) than it seems.
 
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I'll never let go of my fond memory of Apple with Steve at the helm. Half the garbage coming out of Apple these days would have ended up trashed before release. Sadly those days are gone, and I'm slowly creeping toward Linux. My gaming/AI rig is now running Nobara Linux.
I love macOS, but I don't even have Siri turned on at this point.


How do you know what Jobs would have or not done. Business is business. He took money from Microsoft. Apple already use their competitors products in their devices since the first iPhone - Samsung for example.
Steve Jobs allowed iTunes Ping to happen. That is all.
 
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