Google Gemini Partnership With Apple Will Go Beyond Siri Revamp

[MacRumors]

Apple and Google today announced that Google Gemini will help power not only a more personalized version of Siri, but a range of future Apple Intelligence features.

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"Apple and Google have entered into a multi-year collaboration under which the next generation of Apple Foundation Models will be based on Google's Gemini models and cloud technology," the companies said, in a statement. "These models will help power future Apple Intelligence features, including a more personalized Siri coming this year."

Apple is "excited about the innovative new experiences" that the partnership will unlock, but the statement did not provide any details about specific features.

It is unclear if Gemini will help power any existing Apple Intelligence features, such as Writing Tools, Image Playground, and Notification Summaries.

Apple Intelligence will continue to run on Apple devices and on Apple's Private Cloud Compute servers, with Apple promising industry-leading privacy standards.

The more personalized version of Siri is expected to be introduced with iOS 26.4 in March or April, following a lengthy delay. The new capabilities will include better understanding of a user's personal context, on-screen awareness, and deeper per-app controls. For example, Apple showed an iPhone user asking Siri about their mother's flight and lunch reservation plans based on info from the Mail and Messages apps.

https://twitter.com/x/status/2010746083170046376

Article Link: Google Gemini Partnership With Apple Will Go Beyond Siri Revamp

 

[LordArchie]

TBH, I have no problem with this... lets get it done

 

[Localcelebrity]

Very curious how Apple intends to pull this off from a privacy angle. Are they actually running Gemini directly on their own servers and devices walled off from Google’s infrastructure? That feels like a reach to me.

 

[secryt]

Incredibly discouraging. As someone who avoids Google to the extent that is practically possible, I feel like I would need to shower after having this baked into my phone.

 

[Rychiar]

kinda odd to partner with your most direct competition yet now apple is partnering with google on such core thing and of course Samsung on many parts like screens.

 

[IceCool]

Hoping Apple doesn’t drop work on their own LLM. This could be a really good partnership just to buy a few years of extra time.

 

[aaronage]

I trust Apple on privacy, I don’t trust Google

 

[Rogifan]

Apple Intelligence. Powered by Google. I wonder how many Apple employees are excited about this? Does this mean integration with ChatGPT will be going away?

 

[WarmWinterHat]

I trust Apple on privacy, I don’t trust Google

I don't trust either, but I trust Google less.

As for this, I'm not going to use it, but I'm betting it will just be Google's models fully running inside Apple's walled-garden of devices and servers, with no influence from Google other than supplying the models.

 

[BigJohno]

it's only natural for them to choose google. Actually interesting that they didn't rush into picking their path whether that was intentional or not. Google and Apple partnership has been strong since the first iPhone. Looking forward to what they come up with.

 

[AdamHarbour]

Missed the boat, messed up, forgot to innovate ….. will just buy someone Else's services

 

[zach-coleman]

I really hope it won’t include the photo editing stuff. The “edit a hot air balloon into this photo of my kid” type of AI gen is almost sickening.

 

[Etc_]

Let's just hope the verifiable transparency of Private Cloud Compute that Apple promised in 2024 will still be in place with Google on board.

 

[Tnpapa]

I have 0 trust in Google and very perplexed that Apple would pair up with a company that is known to spy on all user interactions with their platform. Siri has already been a disaster, now may be the time to turn it off altogether.

 

[carswell]

I trust Apple on privacy, I don’t trust Google

I don't trust any big tech corporation to do anything other than what they perceive as in their own best interests. That includes Apple.

Apple may be less bad now than, say, Google or Meta, but that could change in an instant when the leadership changes. And if that happens, all the data you've been sharing (including very personal data like health data) will be up for grabs.

 

[Zeus2018]

Apple is most likely selling our privacy out to Google. I don't see how Google won't have access to everything on our phones if it has to integrate with everything on our phones.

 

[decimortis]

iPhone 18: Built for Apple Google Intelligence.

 

[1037]

We can't do it so we just paid someone else to do it.

 

[WarmWinterHat]

I have 0 trust in Google and very perplexed that Apple would pair up with a company that is known to spy on all user interactions with their platform. Siri has already been a disaster, now may be the time to turn it off altogether.

Apple gets a $20 billion/year check directly from Google for setting them as the default search in iOS. You shouldn't be too surprised.

We can't do it so we just paid someone else to do it.

That's always been the case. Apple doesn't manufacturer a single molecule of hardware, for example.

 

[froot1988]

apple failed big time on this and they know it

 

[gmaynetwalk]

I wonder if Apple HomeKit will get access to Google Home functionality and devices as part of improved Siri? It would certainly boost the HomeKit ecosystem.

 

[1037]

Apple is most likely selling our privacy out to Google. I don't see how Google won't have access to everything on our phones if it has to integrate with everything on our phones.

Google is the government. They won't have to use the back door anymore.

 

[neuropsychguy]

Very curious how Apple intends to pull this off from a privacy angle. Are they actually running Gemini directly on their own servers and devices walled off from Google’s infrastructure? That feels like a reach to me.

Yes, that is what was reported before last fall and is in this article (and the announcements). Now, it's likely people will be able to send queries to Google-hosted servers, but this announcement is that Google is providing the model for Apple to run on its own hardware.

 

[Ursadorable]

I mean, I already turn all the Siri garbage off already, so if I can fully turn this off as well then I guess I'm fine with it.

Ideally, I'd prefer to be able to pick my own LLM provider instead.

 

[Biro]

AI and Siri will remain turned off on all of my devices.