Google Gemini Partnership With Apple Will Go Beyond Siri Revamp

[zenmacx]

Reminds one of the Apple refrain: It’s A Game Changer !

Yes indeed, this arrangement brings the question of privacy to the forefront. The very nature of ai is its collection and use of one's personal data.

Suddenly the illusion of Apple being the protector of our data and our privacy seems absurd.

 

[theROZ]

Google has the best model, this is a great partnership.. for the love of god apple please update xcode for normal people can make apps too.. Google stitch + xcode...get it done!

 

[theROZ]

I honestly can’t believe a company the size of Apple are this far behind in the AI race that they are now having the lean into Google. Apple should be the leaders, not piggy backing from another company. Hugely disappointing from the companies perspective. Great for users though!

who cares...you can't do everything...go with the best and sprinkle some apple magic..done!

 

[Wx_Man]

Perhaps I am missing something but why would Apple power Siri using Google Gemini after they already integrated ChatGPT into iOS, iPadOS, macOS? Does this mean after the March OS updates we will now have an option to sign into Gemini instead of ChatGPT in the AI settings of each operating system respectively? This seems like lack of vision to me, although I may be misunderstanding this.

Gemini, unlike ChatGPT, will be the foundational basis for Apple Intelligence and Siri. ChatGPT is just a stop gap option for when Siri is not intelligent enough now for any given query. It’s just an on device option to keep you from having to jump to the external ChatGPT app and to provide ChatGPT services without ChatGPT scraping your data.

 

[lovehateapple]

The question I am wondering about is why have so many AI software engineers left apple for Meta, Google, and other companies? Is it because apple's privacy policies handcuffed its development of AI? Apple could surely have afforded to match the salaries offered by the other companies so I don't think it was about the money.

 

[Anaxarxes]

Very curious how Apple intends to pull this off from a privacy angle. Are they actually running Gemini directly on their own servers and devices walled off from Google’s infrastructure? That feels like a reach to me.

That's what Apple most likely will do. And why is that a reach?

 

[everlast3434]

I'd way rather this than more ChatGPT integration.

 

[Anaxarxes]

People having an issue with privacy should really need to understand this like Apple Silicon and ARM.

Just because Apple silicon is based on ARM, does not mean ARM controls Apple products.

 

[Wx_Man]

I honestly can’t believe a company the size of Apple are this far behind in the AI race that they are now having the lean into Google. Apple should be the leaders, not piggy backing from another company. Hugely disappointing from the companies perspective. Great for users though!

As I’ve said before, Apple has found it almost impossible to engineer a competent LLM without exorting to anti-privacy and copyright busting behavior like all the rest.

However, I think Apple will continue work on their native Apple LLM until the end of the decade or early into the next decade before ending this “multi-year” deal with Google in similar fashion to how they were working on Apple Silicon while at the same time partnering with Intel for CPU’s until Apple Silicon was ready to replace Intel.

However, this will be a much tougher road for Apple unless they resort to scraping data and resorting to stealing copyrighted works like all the rest in order to train the LLM.

 

[zenmacx]

Setting aside privacy concerns, partnering with Google is not a good look. The advancements and improvements with the Android UI / UX have made the Google Pixel a very effective and enjoyable smartphone.

My work issued Pixel 9 Pro performs every bit as well as my personal iPhone 16 Pro Max. As a decades long iPhone user that once preferred Apple hands down, this announcement of Apple getting in bed with Google Gemini makes one wonder... why spend more money to buy an iPhone?

Purists will argue it’s the ecosystem. But having used both platforms for years, most know that Android smartphones are easily integrated. No phone is perfect, each with its pros and cons.

Pricing is the key, Apple wants all the money whereas Pixel, Galaxy and other Androids are far better deals with sale prices readily available. Perhaps it’s time to make a change.

 

[rezwits]

I wonder how this will impact ChatGPT integration. Gemini is capable, maybe even more so, but I don’t trust Google, and ChatGPT is still my LLM of choice.

You'll just be able to now add a new Gemini model to your choice, but this means it might be the new default. In the end, Apple will LET, us plug whatever LLMs Apple has deemed "safe" nothing new...

until Apple finishes building the lowest power coolest chips for creating models for all types of data at their new data centers that they building. New chips, new servers, new centers, new hardware, new software, (they're so behind tho) please "doom apple" again everyone...

 

[Wx_Man]

People having an issue with privacy should really need to understand this like Apple Silicon and ARM.

Just because Apple silicon is based on ARM, does not mean ARM controls Apple products.

Actually it does mean that. Without ARM’s IP there is no Apple Silicon.

Just like there is no AMD without Intel’s x86.

Look at any of your error reports from crashes or the “About” page of your web browser. You’ll see “ARM64” as the version of your CPU architecture.

Apple Silicon’s hardware design is Apple, true. But ARM IP gives it life. So no ARM…no Apple Silicon. Otherwise Apple either had to go back to x86 or ramp up a RISC-V based CPU. Or worst of all options…design a wholly unique compute IP with a wholly unique API and ABI. Apple doesn’t have the money for that even as rich as they are nor the skill set for that. And the developer community would reject that as well.

Heck, right now, Apple can’t even execute properly their own OS or even their own AI ambitions much less going completely independent on CPU IP.

 

[Hansimgamr]

I don't trust any big tech corporation to do anything other than what they perceive as in their own best interests. That includes Apple.

Apple may be less bad now than, say, Google or Meta, but that could change in an instant when the leadership changes. And if that happens, all the data you've been sharing (including very personal data like health data) will be up for grabs.

Health data is encrypted with the private key on your devices Secure Enclave. It’s not accessible by Apple.

 

[Wx_Man]

Setting aside privacy concerns, partnering with Google is not a good look. The advancements and improvements with the Android UI / UX have made the Google Pixel a very effective and enjoyable smartphone.

My work issued Pixel 9 Pro performs every bit as well as my personal iPhone 16 Pro Max. As a decades long iPhone user that once preferred Apple hands down, this announcement of Apple getting in bed with Google Gemini makes one wonder... why spend more money to buy an iPhone?

Purists will argue it’s the ecosystem. But having used both platforms for years, most know that Android smartphones are easily integrated. No phone is perfect, each with its pros and cons.

Pricing is the key, Apple wants all the money whereas Pixel, Galaxy and other Androids are far better deals with sale prices readily available. Perhaps it’s time to make a change.

It’s a compelling case you make. For me after buying my first iPhone ever with the 15 Pro after being a 10 year user of Android, I’ll probably stick with Apple. But I’ll never buy new anymore. I’ll just upgrade to a last year model or even a two year old model through my carrier on a deal and ride that one out until it’s not supported by Apple anymore. It’s stupid to pay top dollar for such incremental and questionable feature upgrades. Particularly when they aren’t even implemented competently as is the case for v26 and Siri.

 

[Frantisekj]

kinda odd to partner with your most direct competition yet now apple is partnering with google on such core thing and of course Samsung on many parts like screens.

Google is a bit special as it is still controlled by founders but institutional holders are moreover the same. Across every important industry 😁

Here is an overview of the major shareholders (data as of 2024):
1. Apple (AAPL)

Major institutional shareholders:

The Vanguard Group: (approx. 8.5%) – The largest mutual fund and ETF manager in the world. If you are invested in the S&P 500 index, you are also a partial owner of Apple through Vanguard.
BlackRock Inc.: (approx. 6.7%) – The largest asset manager in the world (known through the iShares brand).
Berkshire Hathaway: (approx. 3–4%) – Warren Buffett’s investment conglomerate.
Note: Berkshire Hathaway was long one of the largest shareholders (over 5%), but in the first half of 2024 it sold almost half of its Apple shares. However, it still holds a huge stake worth tens of billions of dollars.
State Street Corporation: (approx. 3.7%).

2. Google / Alphabet (GOOG, GOOGL)

The situation is more complicated with Google because of the share structure. There are three classes:

Class A (GOOGL): 1 share = 1 vote.

Class C (GOOG): No voting rights (usually traded on the stock exchange).

Class B: 1 share = 10 votes (non-tradable, held by the founders).

Thanks to this, the founders have control over the company, even though they do not own the majority of the economic value of the company.

Major institutional shareholders (economic stake):

The Vanguard Group: (approx. 7-8%).

BlackRock Inc.: (approx. 6%).

State Street Corporation: (approx. 3%).
Fidelity (FMR LLC): (about 3%).

Who Really Controls the Company (Voting Power):

Larry Page and Sergey Brin: Founders of Google. Although they only own about 12% of the total stock, they control over 51% of the voting power through their Class B shares.

This means that while Vanguard or BlackRock own a large portion of the company's profits, Larry and Sergey have the final say in what the company does.

Summary

If you look at Apple, Google, Microsoft, or Amazon, you'll almost always see Vanguard and BlackRock in the top two spots. These two giants effectively "own" most of the U.S. stock market because they manage hundreds of millions of people's money in passive index funds.

 

[Hansimgamr]

I’m looking forward to this. I use Siri for all kinds, wait, scratch that. I TRY to use Siri for all kind of things but it’s mostly useless.

The thing that will be nice is that saying things like “turn off the lights in 5 minutes in the kitchen and the dining room” will be (I believe) repeatable and understandable to the LLM.

I use a lot of chatGPT because Siri is dumb as a rock but there’s light finally at the end of that tunnel.

With Apples hardware (powerful SoC) for on device processing,their security etc and googles model, we may just get something useful out of all this after all. I don’t care who makes the model as long as it’s capable and I’ve used Gemini 3 pro for agentic coding and it’s sooo good. I have hopesssss

 

[Websnapx2]

We cannot know that. And we know Apple marketing provides a lot of BS. So while I cannot dispute the privacy issue, neither can you support it with any proof other than Apple marketing and propaganda.

That’s a very odd take — they are a publicly traded company that has to disclose information that isn’t a trade secret. Apple also routinely posts articles describing they privacy transparency on their Security Research blog — again, for transparency — and they very specifically mention that Private Cloud Compute not only uses stateless computation (so the servers — never mind Google — have no personal data to utilize until the request comes back to your personal device) but is also has verifiable transparency — making every production build of PCC publicly available for security research and scrutiny.

Again — as a publicity traded company they can’t lie about this — and it isn’t just marketing. Marketing is “What’s on your iPhone stays on your iPhone” which is nice and vague enough to get the “idea”, but conveniently without details. But when you delineate details about transparency — then don’t — a company like Apple can’t hide from the fall out. Look no further than the usage of recordings for training they got called out on — and that didn’t even have a layer of transparency — just a bunch of users that don’t read the details when they turned on a service.

You seem to operating on the fallacy that something is certainly true even if you can’t prove it. if you can't prove something, but there are facts (as stated above) and an oversight mechanism stating it is true — the onus is on you to show why your opinion is valid. And calling it “propaganda” is wild. I don’t like or support Google in most cases — but their seems to be a legitimate wall between Google, the company, and the foundational model they are making available to Apple that isn’t connected to their services. Just like the anonymous sessions in Siri with ChatGPT.

But hey, if you know better...

 

[RadMac]

That’s a great choice. I personally prefer Gemini for photo processing over any other AI model available in the market.

 

[Rade0]

Google is a bit special as it is still controlled by founders but institutional holders are moreover the same. Acrost every important industry 😁

Here is an overview of the major shareholders (data as of 2024):
1. Apple (AAPL)

Major institutional shareholders:

The Vanguard Group: (approx. 8.5%) – The largest mutual fund and ETF manager in the world. If you are invested in the S&P 500 index, you are also a partial owner of Apple through Vanguard.
BlackRock Inc.: (approx. 6.7%) – The largest asset manager in the world (known through the iShares brand).
Berkshire Hathaway: (approx. 3–4%) – Warren Buffett’s investment conglomerate.
Note: Berkshire Hathaway was long one of the largest shareholders (over 5%), but in the first half of 2024 it sold almost half of its Apple shares. However, it still holds a huge stake worth tens of billions of dollars.
State Street Corporation: (approx. 3.7%).

2. Google / Alphabet (GOOG, GOOGL)

The situation is more complicated with Google because of the share structure. There are three classes:

Class A (GOOGL): 1 share = 1 vote.

Class C (GOOG): No voting rights (usually traded on the stock exchange).

Class B: 1 share = 10 votes (non-tradable, held by the founders).

Thanks to this, the founders have control over the company, even though they do not own the majority of the economic value of the company.

Major institutional shareholders (economic stake):

The Vanguard Group: (approx. 7-8%).

BlackRock Inc.: (approx. 6%).

State Street Corporation: (approx. 3%).
Fidelity (FMR LLC): (about 3%).

Who Really Controls the Company (Voting Power):

Larry Page and Sergey Brin: Founders of Google. Although they only own about 12% of the total stock, they control over 51% of the voting power through their Class B shares.

This means that while Vanguard or BlackRock own a large portion of the company's profits, Larry and Sergey have the final say in what the company does.

Summary

If you look at Apple, Google, Microsoft, or Amazon, you'll almost always see Vanguard and BlackRock in the top two spots. These two giants effectively "own" most of the U.S. stock market because they manage hundreds of millions of people's money in passive index funds.

Great comment Frantisekj

 

[Ferrandix]

So… Google and Apple teamed up to maintain their shared dominance in the market and prevent OpenAI from challenging them.

 

[Websnapx2]

Perhaps I am missing something but why would Apple power Siri using Google Gemini after they already integrated ChatGPT into iOS, iPadOS, macOS? Does this mean after the March OS updates we will now have an option to sign into Gemini instead of ChatGPT in the AI settings of each operating system respectively? This seems like lack of vision to me, although I may be misunderstanding this.

Gemini is better suited to the mobile space, plus I’m sure there is a quid pro quo — and someone mentioned something to that effect on the first page about Google using this to avoid monopoly concerns with this administration with apple likely leveraging the search deal they already have.

Besides — Apple didn’t integrate ChatGPT — not really. They created a system where Siri can us a foundation model as an extension to Siri — and just never publicly offered the option to any other models. When it was announced it was shown that Gemini could be a future optional extension, but it was never realized publicly... until now. My question now is — does this terminate the agreement with ChatGPT or will it run congruently.

 

[drak22]

People having an issue with privacy should really need to understand this like Apple Silicon and ARM.

Just because Apple silicon is based on ARM, does not mean ARM controls Apple products.

ARM provides the blueprints, and Apple uses them to manufacture its CPU and enhance it with its own technologies. Google will provide code, supposedly customized, but unless Apple and Google have joint teams working on this, I don't think Apple will be able to understand how everything in this code works, due to the very nature of proprietary software. Google licenses something and lets you see as much as they want you to, and seeing that they've forced Apple to announce it, Apple's desperation seems significant. Only time will tell to what extent privacy will be respected.

 

[zenmacx]

Google is a bit special as it is still controlled by founders but institutional holders are moreover the same. Acrost every important industry 😁

Here is an overview of the major shareholders (data as of 2024):
1. Apple (AAPL)

Major institutional shareholders:

The Vanguard Group: (approx. 8.5%) – The largest mutual fund and ETF manager in the world. If you are invested in the S&P 500 index, you are also a partial owner of Apple through Vanguard.
BlackRock Inc.: (approx. 6.7%) – The largest asset manager in the world (known through the iShares brand).
Berkshire Hathaway: (approx. 3–4%) – Warren Buffett’s investment conglomerate.
Note: Berkshire Hathaway was long one of the largest shareholders (over 5%), but in the first half of 2024 it sold almost half of its Apple shares. However, it still holds a huge stake worth tens of billions of dollars.
State Street Corporation: (approx. 3.7%).

2. Google / Alphabet (GOOG, GOOGL)

The situation is more complicated with Google because of the share structure. There are three classes:

Class A (GOOGL): 1 share = 1 vote.

Class C (GOOG): No voting rights (usually traded on the stock exchange).

Class B: 1 share = 10 votes (non-tradable, held by the founders).

Thanks to this, the founders have control over the company, even though they do not own the majority of the economic value of the company.

Major institutional shareholders (economic stake):

The Vanguard Group: (approx. 7-8%).

BlackRock Inc.: (approx. 6%).

State Street Corporation: (approx. 3%).
Fidelity (FMR LLC): (about 3%).

Who Really Controls the Company (Voting Power):

Larry Page and Sergey Brin: Founders of Google. Although they only own about 12% of the total stock, they control over 51% of the voting power through their Class B shares.

This means that while Vanguard or BlackRock own a large portion of the company's profits, Larry and Sergey have the final say in what the company does.

Summary

If you look at Apple, Google, Microsoft, or Amazon, you'll almost always see Vanguard and BlackRock in the top two spots. These two giants effectively "own" most of the U.S. stock market because they manage hundreds of millions of people's money in passive index funds.

Excellent, Thank You!

 

[monkey6]

This is just pathetic. Apple has yet to tell us how our privacy is protected in this scenario. And with all their recent disasters, I have no reason to trust them.

Tim Cook runs Apple for the stockholders. He is as blind as a cave fish as far as seeing the future. How many billions were wasted on a vaporware Apple car and a headset no one wants?

The sooner he leaves, the better.

 

[ekwipt]

I don't have any probleems with this, as i've changed over to google Gemini paid version, but I actually fun d ChatGPT to be better at conversations, and less annoying. I wonder why they can't make iOS AI agnostic. ChatGPT has and are rolling out more Apple only feature *terminal bot, Apple Music playlist, Apple Health inegrations.

I guess Apple entered a multi year deal with OpenAI and it's about to come ot a close and they've chosen to go with Google instead???