If I can ask my phone where I lost my keys, and it tells me where they are because of this technology, then that is awesome.
The only people that should be afraid of Google (and the NSA) information gathering are terrorists and pedophiles, so if you don't count yourself part of either or those groups there is nothing to worry about.
But honestly there must be a lot of pedophiles and terrorists out there the way people always complain about this stuff.
People on this site just love to hate on Google because they think Apple has their best interest at heart. They apparently forget that both companies are in it to make money and will do whatever they need to in order to make the investors happy.
Apple is just dreamy while Google is the devil! Id say the truth is somewhere in the middle for both.