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Google Makes Fun of Apple Intelligence Siri Delay in Ad Promoting Pixel 10

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Google today used Apple's Siri failure to lure customers to the upcoming Pixel 10 series, sharing an ad that calls out the delayed Apple Intelligence Siri functionality.


With the spot, Google is shaming Apple for the misstep, suggesting Apple users should purchase a Pixel 10 smartphone instead.
If you buy a new phone because of a feature that's coming soon...

But it's been coming soon for a full year...

You could change your definition of soon. Or you could just change your phone.
Click to expand...
At WWDC 2024, Apple showed off personalized Siri features powered by Apple Intelligence. When the iPhone 16 models launched, Apple used those Siri features to promote the new smartphones, and listed the Siri functionality as coming soon.

Apple was not able to deliver personalized Siri functionality as planned, and earlier this year said that it would be delayed until 2026. Apple is now on track to release Apple Intelligence Siri in spring 2026, a year after it was supposed to launch. The delay has led to upset customers and even class action lawsuits for false advertising.

Google plans to unveil its new Pixel 10 smartphones later this month.

Article Link: Google Makes Fun of Apple Intelligence Siri Delay in Ad Promoting Pixel 10
 
Article Link
https://www.macrumors.com/2025/08/04/google-pixel-10-ad-siri-delay/
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Reactions: obamtl, jole, WhySoSerious and 9 others
Google, the behemoth company, just doesn't understand how tiny startups like Apple work. Apple is constantly pushing the bleeding edge, skating to where the puck will be, not where the puck is. So, while Google is working on THIS version of AI, Apple is leading the way on the NEXT version of AI. In doing so, Apple seeks not to be the first, but to be the best. And, as Tim assured us last week, Apple is hard at work on the ALL NEW conversational Siri, a true game changer for the best-in-class iPhone assistant. Stay tuned!
 
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Reactions: kolebee, RealE, obamtl and 41 others
MacUserFella said:
Atleast Apple Intelligence doesn’t encourage people to eat rocks and glue on pizza
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ICYMI https://www.nytimes.com/2025/01/16/technology/apple-ai-news-notifications.html

  • A BBC report was mischaracterized, suggesting the suspect in a murder case had committed suicide.

  • The New York Times reported an incorrect summary stating Israeli Prime Minister Netanyahu had been arrested.

  • A Washington Post notification was falsely summarized, claiming someone was fired and tariffs were impacting inflation.
 
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Reactions: tbayrgs, Kastellen, Dadcelo and 20 others
goonie4life9 said:
Google, the behemoth company, just doesn't understand how tiny startups like Apple work. Apple is constantly pushing the bleeding edge, skating to where the puck will be, not where the puck is. So, while Google is working on THIS version of AI, Apple is leading the way on the NEXT version of AI. In doing so, Apple seeks not to be the first, but to be the best. And, as Tim assured us last week, Apple is hard at work on the ALL NEW conversational Siri, a true game changer for the best-in-class iPhone assistant. Stay tuned!
Click to expand...
That is how they _used_ to work. But they've missed the mark a few time, which doesn't mean they're dead or gone or bad, but there is some trouble there in adapting to new technology.

I've been iPhone only since they were first introduced. I started carrying both a Pixel 9 Pro XL and my iPhone 16 PM b/c Siri is so useless and Gemini, is frankly, pretty amazing now (after some rough starts). Replaced the Pixel 9 Pro XL with the Fold 7 last week, and, daaaamn, I'm not sure if I'll keep carrying the iPhone until they catch up (which seems to be at least a year away, assuming there are zero more innovations on the Android side).

I love Apple, but at what point does "we aren't first, we're the best" turn into "we aren't first, we talk about being the best, and fail to deliver on it". They aren't dead. They'll figure it out eventually, but Siri has been terrible/behind the curve for a good 2yrs now...I'm not inclined to wait for another.
 
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goonie4life9 said:
Google, the behemoth company, just doesn't understand how tiny startups like Apple work. Apple is constantly pushing the bleeding edge, skating to where the puck will be, not where the puck is. So, while Google is working on THIS version of AI, Apple is leading the way on the NEXT version of AI. In doing so, Apple seeks not to be the first, but to be the best. And, as Tim assured us last week, Apple is hard at work on the ALL NEW conversational Siri, a true game changer for the best-in-class iPhone assistant. Stay tuned!
Click to expand...
Lmao. Stop guzzling that Kool-Aid fam.
 
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