They work beautifully when you don’t want to settle for subpar hardware, having to make sure you choose the right OEM for updates, if you go with this OEM are you sacrificing this feature to have that feature, not having to disable this setting, etc.I've owned and loved a lot of Apple products since ~2010. They work beautifully if you don't want any burden of choice.
I can simply use my phone and enjoy it. Most day to day consumers don’t care about 1/10 of what android claims to do well.