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In a new ad, Google says iOS 26 copies three Android features that have been available on Pixel phones for years: Live Translate, Hold Assist, and Call Screening.

iOS-26-Hold-Assist.jpg

The video, part of the ongoing #BestPhonesForever series, shows an iPhone and a Pixel 9 Pro talking to each other on a fictional podcast.

"I announced live translation for text messages," the iPhone says.

"And it turned out I had that four years ago," the Pixel 9 Pro responds.

"Yeah, crazy coincidence," the iPhone says.

Similarly, the iPhone brings up Hold Assist and Call Screening, and the Pixel phone says it already offered those features too.


Live Translate debuted on the Pixel 6 in 2021. Just like on iOS 26, the feature can auto-translate text messages and phone calls.

In 2020, Google introduced a Hold for Me feature for the Pixel 3 and newer. Just like Hold Assist on iOS 26, the feature can wait on hold for you during a phone call so you do not need to pay attention, and alert you when the agent comes on the line.

Call screening debuted on the Pixel 3 all the way back in 2018.

Google does have a point here, but whether the ad is humorous or cringy is up for debate.

Also, the copying goes both ways.

Article Link: Google Says iOS 26 Copies Three Android Features
 
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I have to admit my brother and I were talking about this the other week that the iPhone just doesn't seem to ever catch up to android. And the design has just been stagnant and boring. We're both thinking about switching platforms. I'm a complete Apple/Mac/iPad/iPhone consumer, but I'm starting to get really bored of the iPhone and envious of android's capabilities and Samsung designs
 
That's cute. They have liberally done the same for years.

There's nothing wrong with copying features and making them better to compete with others, and vice versa. This results in improved products for everyone regardless on the platform they use.
 
In a year or two we will see how Google copies glass interface and turns their logo into glass aero-aqua style🤣

Also this poorly aged “talking smartphones podcast” looks silly. Is Google cosplaying Joe Rogan? Yeah, heard lots of 💩 from that guy too
 
I don't care who copies who, and for what reason, I just want the features.
Same, I don't care who originally did what. If you wanted to go down that road then it would all go back to Apple basically with the iPhone. I am a consumer, I want what works best for me, I don't care if it is Apple, Google, Samsung. etc. I don't do brand loyalty.
 
That's cute. They have liberally done the same for years.

There's nothing wrong with copying features and making them better to compete with others, and vice versa. This results in improved products for everyone regardless on the platform they use.
Ugh ya. The only thing that Apple really has going for it is the ecosystem lock and possible more secure than Android. Which, unfortunately, are pretty important to me. I've preferred Androids UI and ability to customize vs ios for a loonnng time now.
 
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Until now Android has offered more platform freedom, flexibility and functionality (with associated risks), while Apple were offering a really polished walled garden (with their own set of sometimes bizarre rules and restrictions). Android is still behind on the design and eye candy, while Apple lag behind with AI deployment, split screen functionality for iPhones, etc. Interesting times, basically. 😉
 
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