One of the novelties of AppleTV 4 is siri. But here it is disabled by default and they stopped selling AppleTV 3. So why pay more for a device that's crippled? Like so many other services from Apple that is crippled in countries where English isn't the main language. Google on the other hand works great with other languages. So google services like google Now, maps and probably their new tv services will work great here. Apple isn't able to compete. It's been proven time after time and the cap is widening every month.What does Siri have to do with this? You can use Apple TV in any language, as it doesn't require spoken input to operate. Furthermore, Siri doesn't respond aloud to spoken input, so talking to Siri on an Apple TV is awkward at best, and just plain weird at worst.
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Apple is falling farther behind. And it's really not Tim Cook, it's the environment that Steve Jobs created. I've been using Apple products almost exclusively since 1986, but it was because Apple was better. Arrogantly better, but better. But today's competition is much different. Apple needs to move quickly on some things. Hoping the new Macs will be a step in the right direction.
I think it's already too late. I'm hoping for a new Mac too, but I really hope they'll open source OS X because Apple has proven not to be interested in computers anymore. Name one other computer company who hasn't released improvements to their existing lines for almost 4 years. It's a shame!