I don't buy that it was just AT&T but it is so stupid for AT&T to reject these types of apps because it actually would help get them contracts if apps like GV were on the iPhone because these types of things get people excited about the iPhone, people who don't yet have one. So instead of letting these apps draw more customers, AT&T puts people off with their controlling innovation squashing practices. So what GV offers free SMS? People don't want to pay for SMS anymore on a smartphone and if they buy an iPhone plan they pay up the butt for the data plan anyway so just attract people to the iPhone with it's high price data plan and forget about completely maximizing your iPhone SMS margins. God damn I hate these backwards assed companies.