But, you don’t HAVE to. I guarantee you if they’ve got a phone, they’ve got support for SMS. Even if they DON’T have a smartphone, they can still get SMS. No data plan? STILL can get SMS.
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Google's New 'iPager' Ad Shames Apple for Using Outdated Messaging Standard
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“How well did our most recent RCS ad campaign go?”
“Met 100% of expectations!”
“Great! And, correct me if I’m wrong, that means absolutely nothing changed, right?”
“Afraid so.”
“Well, we hit our goal, which was nothing, so that still deserving of a celebration!”
“But we can’t just keep throwing money at a situation that will never yield results.”
“Says who?”
“Ok, we CAN but we should probably cut another division or something… so that we’ll have more money in the future to keep accomplishing nothing with RCS.”
“Hmmmmm, let me think…”
arstechnica.com
“Met 100% of expectations!”
“Great! And, correct me if I’m wrong, that means absolutely nothing changed, right?”
“Afraid so.”
“Well, we hit our goal, which was nothing, so that still deserving of a celebration!”
“But we can’t just keep throwing money at a situation that will never yield results.”
“Says who?”
“Ok, we CAN but we should probably cut another division or something… so that we’ll have more money in the future to keep accomplishing nothing with RCS.”
“Hmmmmm, let me think…”
More Google layoffs: Google News cuts dozens of jobs
40–45 jobs are cut, one employee says. “We’re definitely worse off without them.”…
arstechnica.com
Looks like it worked to me. 😄“How well did our most recent RCS ad campaign go?”
“Met 100% of expectations!”
“Great! And, correct me if I’m wrong, that means absolutely nothing changed, right?”
“Afraid so.”
“Well, we hit our goal, which was nothing, so that still deserving of a celebration!”
“But we can’t just keep throwing money at a situation that will never yield results.”
“Says who?”
“Ok, we CAN but we should probably cut another division or something… so that we’ll have more money in the future to keep accomplishing nothing with RCS.”
“Hmmmmm, let me think…”
More Google layoffs: Google News cuts dozens of jobs
40–45 jobs are cut, one employee says. “We’re definitely worse off without them.”…
On the contrary, Apple’s implementing RCS, not Google RCS, which is a pretty big distinction. What Apple’s done is made an end run around both the EU and Google. Google NEVER wanted Apple to adopt RCS, they wanted Apple to support Google Messages RCS in Apple’s Messages app (rather than just release Google Messages for iOS). Late next year, the onus will be on the carriers adopting the standard introduced by the GSMA years ago, which, really, is where it always was. If all carriers in the world supported RCS like they support SMS, it’d have already been on Apple devices. I doubt the EU regulators will push their carriers to update their infrastructure, though, an area they actually have regulatory oversight for.
Not that this will change the usage of RCS in the world. Carriers that have not seen any need to roll out RCS support (some even ending support for RCS in the years since it was finalized) aren’t going to do so just because the iPhone (which makes up a tiny number of their users) has RCS. Businesses aren’t going to use it, those already concerned enough to want to send encrypted messages via Signal and WhatsApp aren’t going to use it. And those few in the US that already can’t get people to use the messaging system they want them to use STILL won’t be able to get people to use the messaging they want them to use. (Everyone’s just going to keep using Telegram, WhatsApp, whatever)
Ok I'll have to come back to this next year to see if you're as correct about all of this as you were about Apple will NEVER adopt RCS!
Correct on what? Do you think carriers will now do a 180 and run RCS servers?
Apple will get to declare victory and shutdown criticisms from Google and the EU (on this subject), even if their RCS implementation only has limited utility
I have no idea how it will all play out. No one does except people in positions where all this stuff is being worked out. Now it sounds like you have inside industry influence and contacts so you might know more than I do, but if you do it's kind of funny you didn't know this announcement was coming.
Apple isn't going to waste the time and money to integrate something that will never be used. I don't know who all is going to run the back-end, whether it's Google, Apple for their iPhones, carriers... I don't know. You say you know, but you honestly don't know what's going on behind the scenes unless you truly are an industry insider.
I didn’t say I know.
Why did Apple ultimately implement it? Well, at the end of the day, it is the new standard from cellular operators. Only many operators’ heart doesn’t really seem to be in it. But Apple can now tell others to back off, since they do now support the more recent standard.
But I wouldn’t be shocked if this makes little effective difference in many regions. In the US, people largely use iMessage anyway. In Europe, they largely use WhatsApp anyway.
I don't know where you live. I'd say in the U.S. it makes sense for carriers to adopt it, however who knows. The fact is Apple has been talking to Google, the carriers and the GSMA before this announcement came. If you think they just blindly went into this with zero behind the scenes contact I have some swamp land in Florida to sell you at top dollar.
Nobody knows right now. All we know is that Apple is going to build it into their Messages app. I'm sure there is considerations being made on how it'll work. It very well could use the Jibe servers. It could use a mix. Apple could serve their end of it. The carriers could If they know it'll now be available on every phone. I have no idea, but what I'm not doing is making statements like RCS will never come to the iPhone or it's never going to work on the iPhone anyhow.
And the Romeo and Juliet green bubble ad campaign was for nothing. Android users will continue to get green bubbles 🤣
AFAIK, US carriers started implementing it, realized it was more trouble than it's worth, and were happy when Google instead implemented it on their own, with proprietary extensions.
Because really, what's the benefit for carriers? You can't in this day and age charge customers for it the way you could with SMS in the 1990s, as customers would then simply use iMessage or WhatsApp instead. But even if free, you need some compelling reasons they'd switch.
The compelling reason Google offered? It ships by default with Android. That's all. It's nothing to do with standards and idealism or anything; it's that Google's own proprietary attempts like Allo and Duo and Hangouts all failed, so they went with something more standardized (but still with proprietary extensions).
I really don't think it matters whom they talked to or didn't.
I suspect the main audience they're addressing with this announcement is the EU.
I mean, that would be a silly statement to make at this point.
I believe that there are still carriers in Europe and South America that still put caps and charge for SMS messages
Sure, but… that’s a shrinking business model. And it’s unlikely to grow back with RCS, because people have largely moved on.