One of the reasons this feature was introduced was because of the poor shots you can get with flash on. As for your comment about people who take pictures in a pitch black environment, i'm sure many have had situations where they wanted to take a picture of something but didn't because it was too dark/late at night to get something meaningful?I give google props and I think this competition is good for Apple. But, to me, its creating light where there actually isn’t. And how many people take pictures in pitch black environment?? Isn’t this why we have a flash?? I also have an app that can take similar pictures (Nightcap).