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Your mistake was you didn't persevere enough on the Apple Store app and went to at&t instead. Many of us in SoCal got our orders in by 12:45 am through the Apple Store app with a little persistence.

I am in SoCal and via the iphone app could not get my order in for 2 hours. I have always gotten my orders through within 7 minutes. First time I had such a delay. Kept getting error message it couldn't connect to the server kept just circling circling circling finally at 2:07 AM my order went through AT&T 64 gig gold

Believe me I was very persistent!!! Not my first time ordering been ordering iPhones for seven years
 
I'm just amazed Apple can't ever seem to make it smooth. It's almost like they do it to giggle at us.
U would think they could get to run smooth with all their and servers
 
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