Greenpeace Activists Protest at Apple's Irish Offices over Data Center Energy Use

Discussion in ' News Discussion' started by MacRumors, Apr 18, 2012.

  1. MacRumors macrumors bot


    Apr 12, 2001

    As documented by Corkipedia, four Greenpeace activists climbed to the roof of Apple's offices in Cork, Ireland today, posting signage and distributing leaflets in an attempt to push Apple to adopt cleaner energy sources for its data centers. The protest, which lasted approximately an hour, came a day after Greenpeace blasted Apple, Amazon, and Microsoft for relying heavily on dirty coal power for their data centers.


    It appears, however, that Greenpeace's assessment of Apple's energy use was based on flawed assumptions, and Apple stands by its claims that its new data center in Maiden, North Carolina and a forthcoming one in Prineville, Oregon will be among the cleanest in the world.

    Greenpeace estimated that the Maiden facility would require 100 megawatts of power at peak capacity, claiming that Apple's proposed solar and fuel cell facilities at the plant would provide only 10% of the center's energy needs. The group's report also appears to assume that the Prineville facility will run on dirty power sources, and those two assumptions were combined to give Apple a low "clean energy index" score of 15.3% and estimate Apple's share of data center power usage derived from coal at an industry-high 55%.

    Apple quickly responded to the Greenpeace report, issuing statements to several media outlets claiming that the Maiden data center requires only 20 megawatts of power at peak capacity and that the renewable energy sources being built at the site will provide at least 60% of the center's power needs. In addition, Apple notes that the Prineville data center is planned to run on 100% renewable energy.
    For its part, Greenpeace believes that Apple is continuing to obfuscate its energy numbers and release only those that make the company appear in a positive light. And so despite Apple's claims regarding significant efforts to minimize the impact of its data centers on the environment, Greenpeace believes that the company should be doing more to publicly lead the way toward further adoption of renewable energy sources.

    Article Link: Greenpeace Activists Protest at Apple's Irish Offices over Data Center Energy Use
  2. madrag macrumors 6502

    Nov 2, 2007
    I think this is good in the long run, most companies do hide their numbers and hopefully this will "help" make them search for cleaner energy sources.
  3. miles01110 macrumors Core


    Jul 24, 2006
    The Ivory Tower (I'm not coming down)
    Fixed that for them...
  4. Dragado macrumors member

    Mar 29, 2012
    Datacenters are green. Massive servers that replace thousands of servers that would be required otherwise... It's like mass transit. The thing itself uses a massive amount of juice, but the alternative is far worse. I suppose it's just short-sightedness on their part?
  5. Will do good macrumors 6502a

    Will do good

    Mar 24, 2010
    Green Peace is a joke. They have lost all credibility long ago. :(
  6. dscuber9000 macrumors 6502a

    Sep 16, 2007
    Indiana, US
    I feel like there are much more environmentally-damaging companies they could be protesting instead of Apple, which actually has an amazing record for a computer company.
  7. Kleptomaniac macrumors newbie

    Apr 26, 2011
    Good old Guardi!

    Just standing around doing nothing as always lol.

    Kind of the wrong place to be vandalising, considering all the cork offices do is customer service.
  8. ZMacintosh macrumors 65816


    Nov 13, 2008
    protesting and whining about it, all from their iPhones
  9. reallynotnick macrumors 6502a

    Oct 21, 2005
    I used to kind of respect Greenpeace but over time they have proved to be complete idiots.
  10. basesloaded190 macrumors 68030


    Oct 16, 2007
    Greenpeace seems to have made a lot of assumptions and estimations about all this energy use without actually knowing anything for a fact. Why don't they do their homework and come back with actual numbers
  11. hobo.hopkins macrumors 6502a


    Jul 30, 2008
    And this is why nobody cares about Greenpeace any longer: too fanatical and not rational.
  12. parish macrumors 65816


    Apr 14, 2009
    Wilts., UK
    I wonder how many Greenpeace numpties have iCloud accounts?
  13. illitrate23 macrumors 6502a


    Jun 11, 2004
  14. deannnnn macrumors 68020


    Jun 4, 2007
    New York City & South Florida
  15. ristlin Guest

    Mar 29, 2012

    "Apple uses 100 megawatts of power." - Greenpeace

    "We actually use 20 megawatts..." - Apple

    "You're wrong, look it up." - Greenpeace

    "Here are the numbers, look." - Apple

    "No, you're wrong." - Greenpeace

    "And it only uses 40% of non-renewable energy." - Apple

    "No." - Greenpeace

    "And the data center--" - Apple

    "No, no." - Greenpeace

    "--you are protesting--" -Apple

    "No, no, no!" - Greenpeace

    "--at uses 100% renewables!" -Apple

    "No, no, no, no. Yeeawwwwwww!" - Greenpeace
  16. camnchar macrumors 6502


    Jan 26, 2006
    SLC, Utah
    But Apple's Irish offices are powered by Guinness.
  17. aziatiklover macrumors 68030


    Jul 12, 2011
    Location: and
  18. Peace macrumors Core


    Apr 1, 2005
    Space--The ONLY Frontier
    Greenpeace. Ha!

    Protest today at N.C. Apple Data Center. 2PM. Be there.

    ---Sent From My iPhone
  19. Frobozz, Apr 18, 2012
    Last edited: Apr 18, 2012

    Frobozz macrumors 65816


    Jul 24, 2002
    South Orange, NJ
    So what else is Apple supposed to do other than try to be the cleanest cloud facilities in the country? Isn't that already a lofty, industry-leading goal? What else does Greenpeace want? (Hint: I'm willing to bet it's unreasonable!)

    We'd run our data centers on positive vibes and rainbows if we could. I just don't understand the pressure on the single company who seems to actually be addressing the situation. Google also seems to address it, but what about EVERYONE ELSE? Go after them!

    Greenpeace routinely retards the green movement by acting NUTS. I'm very much for green initiatives and my household lives by example even when it costs us more out of pocket. Greenpeace just rubs me the wrong way.
  20. ThePimento macrumors member


    Apr 26, 2010
    I wonder how much power Greenpeace used in creating those protest signs, and copying their fliers they hand out. Someone should protest Greenpeace. Buncha no-good hippies.
  21. cvaldes, Apr 18, 2012
    Last edited: Apr 18, 2012

    cvaldes macrumors 68040

    Dec 14, 2006
    somewhere else
    True, but Greenpeace are publicity hounds, and as such, they will protest Apple because it gets them more media coverage. They could protest ABB, United Technologies, or RR Donnelley and the media might mention it on page 7.

    The end result of their efforts benefits the planet. How they go about it is frequently irksome.

    I support Greenpeace's mission, but not their tactics. Hence, they get my emotional support, but no money from my wallet.
  22. Macclone macrumors 6502

    Mar 13, 2012
    Maybe they need to team up with PETA and have a party. I suggest roasted seal over a coal fire.
  23. Winni macrumors 68040


    Oct 15, 2008
    Strong words from somebody posting on a fanboy forum... :D
  24. jlc1978 macrumors 68020


    Aug 14, 2009
    But that wouldn't get them the publicity that calling Apple out, rightly or wrongly does. While Greenpeace started with some laudable goals I think they've come to value publicity more than developing viable solutions to the issues they raise.


    And I'd say everything in the Republic is green as well...

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