I don’t disagree that there needs to be more focus on software quality (and hardware for that matter, but that’s another topic), but I don’t think any changes would necessarily be visible to us, being on the outside, unless you say Federighi has to go. There’s no SVP of Quality—but maybe there should be!?
Yes, making the focus on security and QA visible by adding a VP/SVP was something I thought of. It would show recognition of the problem. Visible hires below that level would also help to show some awareness.
Or splitting responsibilities of iOS and MacOS, just to make clear that they are really complex tasks and that both systems need individual measures. It would also help to highlight some of the measures taken to ensure state-of-the-art development processes for Apple's own apps and system components.
It's hard of thinking of Federighi being fired, as he comes across really sympathetic most of the time. OTH I remember his first presentation in this new role and I wondered if he's able to hate anything, including bugs, hackers, personnel issues, enough to fight them the hard way and thereby possibly risking his image.
We'll see. But I'd really don't want that trend of show-stopping mistakes, something many others see at Apple, too, at the moment, to continue. I still love what has been build at Apple so far, but I think unreflected focus on steadily rising revenue charts and new features to lure new customers might have some side effects that in the end will make customers leave and revenue fall off hard, if not corrected.
The focus, I mean. Apple's revenue numbers already seem to get corrected using all available means.