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Although you're absolutely right about Apple and any large company using their leverage on suppliers. Those are EXISTING suppliers with prior business arrangements/relationship with Apple. So they CAN be leveraged because supplier can see their sales orders fall when Apple stops buying from them.

HOWEVER, this was completely NOT the case with Apple & GTA arrangement. This was a new partnership and GTA did NOT have prior arrangements or relations with Apple. Because of that, GTA would not see a reduction in sales orders or revenue from Apple. Therefore, there wasn't any strongarming to be done in the first place.


GTA was not strong armed!

I completely agree with you, actually. I'm just saying that I understand why people would look at Apple's actions and classify them as aggressive. At the end of the day, GTA was done in by their own decisions. Sad for the rank and file employees, of course.
 
I agree with your assumption. But to say that they had no choice but to play ball with Apple and therefore put the blame only on Apple sounds unreasonable. It takes two parties. Apple acted in its interest (exclusivity, large scale production) and GTAT saw an opportunity for a huge contract and bent over backwards to secure it. Problem is that GTAT couldn't deliver what they had promised.

Hate Apple all you want but no rules of business has been broken. Just as much as Apple was trying to help its profit margins, GTAT was also trying to jump on the Apple gravy train.

This sums it up pretty good!:cool:
 
Called it. Doing business with Apple is every bit as poisonous as Samsung.

Not true. If you do good by Apple, Apple will do good by you. If you can't produce, Apple isn't going to carry you.
Now, if you do good OR bad by Samsung, they will copy what you do and ruin you and then claim it was all their tech anyway.
 
Not true. If you do good by Apple, Apple will do good by you. If you can't produce, Apple isn't going to carry you.
Now, if you do good OR bad by Samsung, they will copy what you do and ruin you and then claim it was all their tech anyway.

Like the other rabid fanboys on this forum, you've missed the point. GTAT handed Apple the reins. Apple ran the carriage off a cliff.
 
I completely agree with you, actually. I'm just saying that I understand why people would look at Apple's actions and classify them as aggressive. At the end of the day, GTA was done in by their own decisions. Sad for the rank and file employees, of course.

In this case and only this - Apple is going way out of their way (for political reasons) to help those employees out. The facilities that everyone works at is still open and NOT wound-down as first demanded by GTA. (IE the doors aren't locked and the employees are not SOL on collecting a paycheck). Apple owns that building and is providing GTA a lease for an additional YEAR FOR FREE! This is on top of the 50% haircut Apple is taking on the loans. And we're not even including daily operations cost that Apple paid for for the past 1.5 years.


Again the employees still have a job and are getting paid - by Apple. GTA is bankrupt remember - they do not have money to pay the employees.


Once the declaration of bankruptcy papers are signed. At that moment - technically - are the employees no longer working for the company for money. Any work done after the moment of bankruptcy filing is for free.

Worse yet - in most bankruptcies - prior weeks (up to 2) are sometimes not paid. Again money goes to creditors.


I can tell you, the state of Arizona is thankful to Apple, as the employees still have a job and will still be paid for a year. Instead of going on unemployment.



Apple technically went way beyond what they were legally supposed to do.

Remember it was GTA that requested an emergency motion to wind-down the plants immediately. And declare bankruptcy when in fact the company is net-POSITIVE in assets! Think about that for a moment. They have more than enough assets! So why did they cut and run - and "encounter" a free-cash-flow problem?

And then at the same time, why did they file with the SEC paperwork to cash-out their stock? Remember CEO made $10 million. That's why the SEC is investigating.

Anyone who does not see why/how GTA is responsible or wrong - does not understand business.
 
Apple didn't give anything. It was a loan with many conditions. Apple had zero risk. The top guys at gtat are idiots.

I wouldn't say Apple had zero risk.
Are you saying they made no R&D investment or logistical planning around the goal of using the sapphire that was to be produced?

If they planned on using it for iPhone screens, didn't they have to source the replacement material in a timely manner?

Just in time manufacturing is hardly zero risk.
 
...ensuring none of these people will ever run anything again.

In my industry, if I did what they've done, and handled it like they have, I would be jobless, penniless, and homeless within days, and have a long future of filling potholes or washing dishes to look forward to.

Not really. The GT guys did a pretty good job. For all the talk of money from Apple, Apple DIDNT LOAN THEM ALL OF THE MONEY promised up front. In fact GT slammed the door in Apple's face with Apple still holding a check. They had set a limit on expenses of $85m cash to "bailout". Apple left them hanging on that last loan payment more than 30 days... And Apple didn't follow thru on PLACING ORDERS for Watch material..

At the point Apple didn't announce a release for Watch these guys knew they were screwed. Another $130m isn't going to hold the company until March or April... So they shut the doors with cash still in the bank. Why would GT go ANOTHER$130m in debt? Their intentions seem pretty good in that they clearly limited APPLE's risk by not taking the money. That's EXCELLENT BUSINESS. Apple by delaying cash GT is already paying interest on to the company on scheduled dates, clearly Apple is backing ANOTHER pony in the sapphire race, or no sapphire at all.
 
It was already ugly. These guys **** down their business and fired everyone.

Do realize that in addition to these demands, Apple didn't RELEASE the second $100m of loan funds ($430m) on time. almost 90 days late (which is destructive by itself) and when the company pulled the trigger for bankrupsy Apple had not released the final loan payment of $130m to them. That's AFTER GT already bought all the stuff and set up shop with "Apple's" money... Almost half the advertised loan never got to the actual business..

GT made the correct call. It was a bad deal, Apple left them technically bankrupt sitting on promises with no orders booked (and no sapphire iPhone or Watch for six months) GT saved Apple $130m fm the loan it didn't have to pay out. They could have took the money and failed bigger... But they "put on their big boy pants" and closed down a bad deal.

I think Apple put the brakes on when certain milestones had not been met. GTAT was having problems as early as February. I believe GTAT was already on the way to BK and still willing to take final loan payment, however Apple obviously knew milestones were not being met(Feburary), and held back payment, forcing earlier BK filing.

I really feel this CEO/COO knew for quite some time they would fall short, strung Apple along while selling off stock and put plan B in motion. Let's not forget what the CEO/COO walked away with in their own pockets!:cool:

The above is my opinions only!

I really don't think Apple needs a defense on this, I think the actions of GTAT's CEO/COO pretty much tell the story for me, IMO!:cool:
 
It's beginning to sound like the CEO and COO of GTAT didn't really care how bad the deal was or if it was sustainable.

They knew once word got out about the partnership with apple the stock would go up. They seemed to have made their money, even if the company doesn't make it.
 
Apple is rotten

A company trying to make apple look bad? This is new.:rolleyes:

You must be joking or just ignorant to apples business practices!
Thanks to apple many hard working people have just lost there jobs, and I don't find that amusing.

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Cheap shot

Is it really? Or are you just another victim of the latest Apple TV ad? I know for a fact that the the people who just lost there jobs are not buying into Apples inferior products any longer. I could name 3 phones alone that were released months ago with better specs than the new IPHONE 6. The perfect Apple customer is one who is uneducated.

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Cheap shot

Buy a Samsung

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I think Apple put the brakes on when certain milestones had not been met. GTAT was having problems as early as February. I believe GTAT was already on the way to BK and still willing to take final loan payment, however Apple obviously knew milestones were not being met(Feburary), and held back payment, forcing earlier BK filing.

I really feel this CEO/COO knew for quite some time they would fall short, strung Apple along while selling off stock and put plan B in motion. Let's not forget what the CEO/COO walked away with in their own pockets!:cool:

The above is my opinions only!

I really don't think Apple needs a defense on this, I think the actions of GTAT's CEO/COO pretty much tell the story for me, IMO!:cool:

You are so wrong mate. Apple is nothing but a bully to its suppliers. Do your research and take off that Halo you placed on this rotten Apple.
 
I wasn't referring to the article, more to comments blaming Apple for GTAT's failures! We have not heard Apple's side yet, so how can we say their the bad guys?

Actually the the vast majority of comments are dumping on GTAT and defending Apple. In fact I don't see any comments "blaming Apple for GTAT's failures!"

Apple may or may not be the "bad guys" here but a couple things in the article are troubling.


gt_advanced_logo
According to Squiller, Apple used a "bait-and-switch" strategy, offering GT Advanced "an onerous and massively one-sided deal" in 2013. He says that Apple initially drew GT in with the promise of a huge deal, originally agreeing to purchase sapphire furnaces and let GT operate them, but eventually demanding a "fundamentally different deal" requiring GT to purchase the furnaces itself.
So what GTAT got eventually was different then what drew them in initially. That sucks. Tell me more.

The new structure, as a contract matter, shifted all economic risk to GTAT, because Apple would act as a lender and would have no obligation to purchase any sapphire furnaces, nor did it have any obligation to purchase any sapphire material produced by GTAT.
GT gave into Apple's new terms because it had "invested months negotiating a sale contract with Apple while being effectively locked out of pursuing other opportunities with Apple's competitors." During "extensive and all-consuming" negotiations with Apple, GT ceased speaking to other companies about its furnaces due to the lure of Apple's large offer.
I put this squarely on GTAT.


Apple reportedly told GT not to bother attempting to negotiate because it "does not negotiate with its suppliers." GT was required to agree to all of Apple's terms or risk losing the deal, and as has been previously noted, the contract was highly favorable to Apple, requiring GT to produce sapphire that Apple was not obligated to buy. Squiller alleges that when GT execs balked at the terms, Apple said "Put on your big boy pants and accept the agreement."
Pffft Dickish as hell, but not illegal nor unethical.


As Squiller previously described, the company's relationship with Apple became "unsustainable" after Apple refused to take responsibility for cost overruns and expenses that it caused due to its control over operations.
Apple very easily could have, but I don't know what the contract states about cost overruns. If anything at all.

Apple also reportedly selected fabrication equipment that "could not economically produce a product that Apple would accept" and then refused to permit equipment changes that would allow the company to produce an acceptable product.

Waaaaiit a minute.:eek: This is were Apple starts to look like a bad guy.

If you sign a contract with me to do some desktop publishing work because you're good at desktop publishing on iWork, but i then required you to do said publishing on an different program then the one you're used to, you'd be angy. If I then refused to allow you to go back to iWork to finish the job but expected you to fulfill your contract anyways, I would be handicapping you. I would certainly call that burdensome and oppressive. Especially if you went bankrupt in part due to my demands.

Squiller accuses Apple of "embedding" itself in GT's operations so deeply that GT was forced to "divert an inordinate amount of its cash and corporate resources" into the Mesa facility, affecting GT's continued viability as a whole.

^^This is too much. Even Walmart doesn't do that.

Have fun waiting for Apples side of the story. If the last two things are true, my guess is that Apple will just try to make this go away as quietly as possible.
 
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Actually the the vast majority of comments are dumping on GTAT and defending Apple. In fact I don't see any comments "blaming Apple for GTAT's failures!"

Apple may or may not be the "bad guys" here but a couple things in the article are troubling.



So what GTAT got eventually was different then what drew them in initially. That sucks. Tell me more.


I put this squarely on GTAT.



Pffft Dickish as hell, but not but not illegal nor unethical.



Apple very easily could have, but I don't know what the contract states about cost overruns. If anything at all.



Waaaaiit a minute.:eek: This is were Apple starts to look like a bad guy.

If you sign a contract with me to do some desktop publishing work because your good at desktop publishing on iWork, but i then required you to do said publishing on an different program then the one your used to, you'd be angy. If I then refused to allow you to go back to iWork to finish the job but expected you to fulfill your contract anyways, I would be handicapping you. I would certainly call that burdensome and oppressive. Especially if you went bankrupt in part due to my demands.



^^This is too much. Even Walmart doesn't do that.

Have fun waiting for Apples side of the story. If the last two things are true, my guess is that Apple will just try to make this go away as quietly as possible.



I think you have it bang on!
 
Just step back for a minute. Apple's goals were aligned with GTs. They wanted to produce high quantities of sapphire. GT though apparently over stated their ability to deliver and Apple did what was in their best interest and offered only the option of a very one sided deal. GT clearly wasn't as capable or knowledgeable in the production of sapphire and couldn't deliver to the degree they thought. Apple didn't tell them to over commit, they told them with the contract that they needed to make sure they knew what they were doing and to not over commit.

This is the reality of being the big guy. This was a very lucrative contract and because of that, Apple has the ability to set terms that are great for them with the promise of great income for the supplier who is able to meet the contract they agreed to. These contracts exist because landing one of them could mean massive rewards for the company that delivers. GT didn't deliver.

Mate, you need to read the documents released today and put aside whatever blind love affair you have with Apple! Than come back and post an educated comment. Apple is clearly at fault here and many people will not be giving thanks to Apple this thanksgiving nor will they be having a Merry Christmas.
 
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They gambled and lost is what this looks like to me.
Depends on your definition of "lost"; several top execs managed to sell hundreds of thousands of dollars in personal stock while it was still well above the point they signed this deal with Apple, and they thus far still have their jobs as well, so from that perspective their gamble paid off reasonably well.

Could have been better, but since their stock was already on its way down in 2013, they didn't do at all badly.
 
What does Walmart have to do with Apple? Deflection much?


Because WAL-Mart is notorious for strong-arming suppliers.

GTAT was like the awestruck young singer who signs their life away because they had dollar signs and Broadway lights in their eyes.

"Wanna be a rock superstar, live large... Big house, five cars..."

Look, businesses are in the business of making money. Don't sign a contract your company can't deliver then whine about it later.

Put on your big boy pants and own up to your mistakes!

My bet is on the pump and dump theory.

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strong′-arm` (adj.)

1. using, involving, or threatening the use of physical force or violence.

2. to use violent methods upon; assault.

3. to rob by force.



Nope it wasn't strong arm force at all. It was pure greed on the behalf of GT. If they felt the deal was too in favor of Apple then don't sign the deal, it is as simple as that.

Figurative

adjective
1. of the nature of or involving a figure of speech, especially a metaphor; metaphorical and not literal: The word “head” has several figurative senses, as in “She's the head of the company.”.
Synonyms: metaphorical, not literal, symbolic.
 
Good gravy. If this is even close to true, it looks like Apple ran these guys into the ground.

No, the people in charge of the company ran it into the ground. Apple being big and successful does not mean that they're required to be nicey nice to everyone they work with.

I see a lot of grumblings in this thread about Apple being a 'bully', etc, etc, but little saying exactly what people think they did 'wrong'. Did they drive a hard bargain? Of course. But GT seems to have been well aware of the risks and signed on anyway. How is that Apple's fault? There's a lot I criticize Apple for, but I'm more concerned about how they treat their employees overseas and other practices than this.
 
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Not true. If you do good by Apple, Apple will do good by you. If you can't produce, Apple isn't going to carry you.
Now, if you do good OR bad by Samsung, they will copy what you do and ruin you and then claim it was all their tech anyway.

You know this how? You've had direct business dealings as a supplier to Apple?
 
Depends on your definition of "lost"; several top execs managed to sell hundreds of thousands of dollars in personal stock while it was still well above the point they signed this deal with Apple, and they thus far still have their jobs as well, so from that perspective their gamble paid off reasonably well.

Could have been better, but since their stock was already on its way down in 2013, they didn't do at all badly.

Over the whole year they sold A LOT MORE THAN THAT. The C crowd sold millions in stock, seems they set their sales (they have too) as early as february when the first hint of big trouble was occuring. I'd want the SEC to look at this hard.

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Mate, you need to read the documents released today and put aside whatever blind love affair you have with Apple! Than come back and post an educated comment. Apple is clearly at fault here and many people will not be giving thanks to Apple this thanksgiving nor will they be having a Merry Christmas.

You must be blind as a bat to say that, or never read and signed a contract with a big tech firm (or any big firm); everything is quasi boilerplate. The only blind people here are the GTAT lawyers and their executive team.
 
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