This is very true (and completely orthogonal to the hypothetical points I was making about taking big risks with the potential for big payoffs); all the discussions here are overlooking entirely what condition GT Advanced was in prior to the Apple deal, and seem to generally be assuming that things were going fine for them. Looking purely at their bottom-line numbers and where their income was coming from (their quarterly statements dating back to 2008 are all published on the web and easy to read), 2013 was a catastrophe for the company.Definitely seems to support my point that the photovoltaic industry crashing last year seemed to push them to desperate terms with Apple.
Their statements claimed that the PV industry was improving and the sapphire industry was looking big, but the fact is that their stock was in the toilet, sales were down 70%, and they were losing money did not point to a company doing particularly well.
Might they have recovered based on cutbacks and slow growth from sapphire technology? Sure. Might they have downsized to a smaller company and survived as something smaller? Maybe.
But it's also entirely possible that the company was on its way to slow bankruptcy and the executives didn't have any faith that they could get other businesses up to speed before they ran out of money. In which case it could have been an all-or-nothing gamble where the only alternative was bankruptcy anyway.
From that perspective, it's not even that big of a gamble--it was just a last-ditch save-the-company gamble. None of which absolves them from the questionable behavior of trying to ditch their stock once things started looking ugly a few months later.