What happens if Apple decides to go with Gorilla Glass in their next iteration of product because it's new formula provides better performance at a substantially lower cost? Or Dragontail increases it's ductility and hardness at a lower cost? You're back in the same boat. You're always in that boat.
I guess I would have more aversion to the risk. Primarily because of the people in my employ, but also being tied to one company, Apple or not, does not seem appealing. We differ in opinion and that's okay.
You're completely screwed in that case, no question about it, although Apple also just wasted half a billion dollars (plus they would be stuck with a building they have no use for) so they're not exactly going to make the decision lightly or based simply on a slight price difference.
You're risk-averse. That's fine. It's sensible. I tend to be, too. Generally speaking, that will lead you to a comfortable place in life and keep you from being hated. It will also usually keep your employees working, which is a very good thing.
On the other hand, people very rarely get handed a possible opportunity to effectively expand their business by a large multiple practically overnight. For some people--I would hazard to say, the kind of people who end up being CEOs of tech companies--they're likely to take those chances. A lot of the time they fail, sometimes catastrophically. Others, you get a Facebook or an Apple or a Google.
I'm really not going to make a value judgement one way or the other--it depends on circumstances and where you and your company are in life.
One other thing to take into account that I hadn't even realized before: I have no idea what the detailed financials of GTA are, but if you look at their annual financial statements, in 2011 they grossed about $900M with a profit of $175M; in 2012 they grossed $955M with profit of $183M; in 2013, they grossed $298M and came up $82M in the hole--a precipitous 70% decline in gross revenue. Part of their shortfall was due to increase in R&D spending, but there was also a
drastic falloff in sales in 2013. Q1 2013 (six months before the Apple deal) was, in fact, pretty much the worst quarter they had ever reported.
It's not like that had to do with the Apple deal, either--if you look at their quarterly statements, the three quarters leading up to the one where they initially announced the Apple deal were dismal from a revenue standpoint across the board. Their stock in mid-2013 was also down to under $3 from a high of $17 less than 2 years earlier--the lowest it had been since shortly after their IPO--which for most companies would be considered rather brutal.
It could have been a temporary downturn, but losing 2/3 of your sales is a pretty big downturn. That sure looks like sales were already in relatively bad shape at the point they got on board with Apple, which would make the prospect of a risky but potentially lucrative contract all the more appealing--if your company is faltering to begin with, why
not take a big gamble?