But all of the Apple fans on the forum keep telling me older devices, including the iPhone 15, weren’t intentionally skipped to drive upgrades… It was all about the RAM and Apple had no idea how much RAM Apple Intelligence would need until WWDC.
Apple Intelligence might drive upgrades, but I am not convinced it will be instant. Apple let Siri languish for so long that consumers will want to see proof it actually delivers. That’s Apple’s biggest issue here. Proving to consumers both that it works and delivers tangible value.
I suspect that’s the biggest reason it is launching for free. To convince the tech forward, like me, to try it and then evangelize it to my less tech forward friends and family. But they have to get it right from the start so people don’t see the ads and ask people like me only to get a “meh it isn’t all that great” response.
We shall see how it shapes up!
I don’t think Apple particularly cares when consumers upgrade, so long as they do eventually. The decision to restrict Apple intelligence to the latest iPhones was likely done to also buy time for Apple to acquire sufficient server capacity to support the hundreds of millions of devices they know they will eventually have.
A lot of this criticism will likely not matter 2-3 years from now. Apple plays the long game better than any other company this seemingly awkward growing pain right now won’t really have any impact on them.