Gurman: Apple Planning to Show Ads in Maps App Starting Next Year

[MacRumors]

Apple plans to begin showing search ads in its Maps app on the iPhone starting next year, according to Bloomberg's Mark Gurman.

"I believe the engineering work is already underway to launch search ads in the Apple Maps app, and we should begin to see it be implemented sometime next year," wrote Gurman, in the subscriber-only version of his "Power On" newsletter today.

Ads in the Apple Maps app would not be the traditional banner ads that you see on websites, but rather paid search results. For example, a fast food chain could pay Apple to appear near the top of the results when a user searches for "burgers" or "fries." Many similar apps already offer search ads, including Google Maps, Waze, and Yelp.

Apple already displays search ads in the App Store, allowing developers to pay to promote their apps to users who search for relevant keywords. Apple is also planning to show ads in the App Store's "Today" tab and in a new "You Might Also Like" section at the bottom of app listings, while banner ads are displayed in Apple's News and Stocks apps.

Last week, Gurman said Apple is planning to significantly expand its advertising business over time. In his newsletter, he said that Apple's advertising division is generating about $4 billion in revenue annually and that Apple's advertising chief Todd Teresi wants to increase that figure to at least $10 billion per year over time.

Article Link: Gurman: Apple Planning to Show Ads in Maps App Starting Next Year

 

[ct2k7]

No, No, No.

I bought into the platform specifically not for ads.

It's bad enough that I see Ads in News, which I am paying for.

 

[Etienooo]

Would be nice if Apple Maps could stop telling me to take no-way street and that the speed limit is 60km/h on the highway first.

 

[magicschoolbus]

I’ve actually started using Apple Maps more, so this is a bummer.

 

[2540497]

Apple Maps is absolutely awful, after a decade it hasn’t come close to catching up with Google.

 

[AhRiHmAn]

Well done Google Apple

 

[breather]

Why Apple?
The money you earn from ads must be less then the money you’ll lose from folks leaving your platform because of the ads. You will also lose credibility as a non tracking, privacy first company and also lose repeat customers.

No ads please.

 

[antiprotest]

No, No, No.

I bought into the platform specifically not for ads.

It's bad enough that I see Ads in News, which I am paying for.

Privacy is the next thing to go.

 

[Damian83]

Boooooo, shame on you Tim!!!!! Hope you will soon spend all this money in medicines/cures!

 

[antiprotest]

Hypocrisy. That's iPhone.

 

[kuito]

ugghhhhhhh

 

[LoveTo]

(If you don’t agree to this, add your own comment with opposing view rather than disliking this one. This is my opinion.)

As long as main results are not suppressed and the ads are clearly marked and few in number, I’m fine with this. I trust Apple to not sell identifiable user data so no issues. We can’t escape ads anyway. Hoping Apple would pave the way for better ad handling.

 

[schneeland]

Not exactly the kind of "improvement" I wanted to see in Apple Maps...

 

[icanhazmac]

If they were smart this would be opt-out, obviously I would prefer opt-in or no ads at all but it appears that ship has sailed.

 

[Damian83]

Why Apple?
The money you earn from ads must be less then the money you’ll lose from folks leaving your platform because of the ads. You will also lose credibility as a non tracking, privacy first company and also lose repeat customers.

No ads please.

No one will leave ios as every competitor will immediately do the same....

 

[UltimateSyn]

Please dear lord no. We pay the ‘Apple Tax’ so that our systems are mostly devoid of bloatware and advertisements. Don’t destroy the platform, Apple.

 

[Andres Cantu]

It’s all about investors. Gotta raise that service revenue which is all they’re looking for these days, at the expense of user experience.

 

[munpip214]

Would be nice if Apple Maps could stop telling me to take no-way street and that the speed limit is 60km/h on the highway first.

If it is wrong you can report the problem. Apple is pretty good at fixing maps in my experience.

 

[t0rqx]

So no difference going Google Android? F this ****.

 

[AhRiHmAn]

No one will leave ios as every competitor will immediately do the same....

Maybe , but the competitors don’t charge 1500€ for the phone 😜

 

[twarburg]

We need sideloading more then ever now

 

[AppleUK1]

Disappointed actually very disappointed! I pay 'Apple prices' to get a premium user experience not one where ads are being shoved in my face!

 

[I7guy]

I’m not a fan but I see this as a side-effect for governments wanting to regulate the platform.

 

[BootsWalking]

“I’m speaking to you from Silicon Valley, where some of the most prominent and successful companies have built their businesses by lulling their customers into complacency about their personal information,” said Cook. “They’re gobbling up everything they can learn about you and trying to monetize it. We think that’s wrong. And it’s not the kind of company that Apple wants to be.”

-Tim Cook, 2015

 

[Le0M]

If it is wrong you can report the problem. Apple is pretty good at fixing maps in my experience.

I had the same positive experience: reporting an issue will result in a quick fix.