You realize that Apple doesn’t come up with the emojis, correct?
The Unicode Consortium select the new emojis, Apple just implements them so people don’t get those annoying gray boxes whenever they are sent.
Also, people obviously love them so why on earth would Apple abandon them or not show them any attention?
You realize that Apple *has* to have things to attract regular customers to their products, correct?
And it’s certainly not just a Tim Cook thing. Anyone remember Steve Jobs and Phil Schiller’s several demos of Photo Booth and iChat’s goofy effects?
Or the iPod Sox?