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Apple is working on at least three augmented-reality and virtual-reality headset devices, the first of which will likely launch with the name "Apple Reality Pro," according to Bloomberg's Mark Gurman.

apple-ar-headset-concept-2.jpeg
Concept render based on purported leaked information by Ian Zelbo

In the latest edition of his "Power On" newsletter, Gurman explained that there are a minimum of three Apple headsets actively in development that he is aware of, under the codes "N301," "N602," and "N421."

The first of these devices, N301, is what Gurman believes will be called "Apple Reality Pro." Apple Reality Pro is said to be the company's "high-end rival" to Meta's upcoming Quest Pro headset. N602 is reportedly the successor to the first Apple Reality Pro headset and could come in at a lower price point. N421 is Apple's long-rumored augmented reality glasses device, though Gurman cautioned that it may not launch for some time.

Gurman's latest report is the first concrete indication of what Apple's first headset product could be called. It is worth noting that the "Reality Pro" name lines up with Apple's recent trademark filings. Last week, Bloomberg reported that Apple has trademarked several terms believed to be associated with its upcoming headset devices, including "Reality Processor," "Reality Pro," and "Reality One."

According to analyst Ming-Chi Kuo, Apple is planning to announce its first headset as soon as January next year, with potential features including two 4K micro-OLED displays, 15 optical modules, two main processors, Wi-Fi 6E connectivity, eye tracking, object tracking, and hand gesture controls. The device's approximate price point is as yet unclear, but some reports indicate that it could cost around $3,000.

Article Link: Gurman: 'Apple Reality Pro' to Be First of Three Apple AR/VR Headset Devices
 
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ipedro

macrumors 603
Nov 30, 2004
5,873
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Toronto, ON
Apple’s naming conventions are going off the deep end. “Apple Reality Pro” doesn’t quite roll off the tongue. There’s a lot at stake at Apple for this device and they’re starting off with an unmarketable name.

There really isn’t anyone over at Apple to lose their shh on bad ideas and when executives come up short of perfection. It’s becoming clear as the years go by that Steve Jobs’ hot temper was one of the secret spices to Apple’s success.
 

FightTheFuture

macrumors 68000
Oct 19, 2003
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that town east of ann arbor
Apple’s naming conventions are going off the deep end. “Apple Reality Pro” doesn’t quite roll off the tongue. There’s a lot at stake at Apple for this device and they’re starting off with an unmarketable name.
They said that about the MacBook naming scheme, coming off the PowerBook/iBook lines.
 

BradWI

macrumors regular
Aug 29, 2011
188
1,372
Say what you will, but AR/VR are the future. Just like the iPhone, the practical implications will be limitless once the technology gets refined!
Maybe in another decade or two once they get headsets down to the weight and size of eyeglasses. Until then it's going to be a novelty you try for an hour before taking the headset off.
 

Lounge vibes 05

macrumors 68020
May 30, 2016
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Apple’s naming conventions are going off the deep end. “Apple Reality Pro” doesn’t quite roll off the tongue. There’s a lot at stake at Apple for this device and they’re starting off with an unmarketable name.
There really isn’t anyone over at Apple to lose their shh on bad ideas and when executives come up short of perfection. It’s becoming clear as the years go by that Steve Jobs’ hot temper was one of the secret spices to Apple’s success.
meanwhile, Steve Jobs was absolutely convinced that the perfect name for their big return computer, the colorful all in one that would begin Apple’s huge rise to the top was “MacMan”.
He had to basically have the name “iMac” shoved down his throat until he finally relented.
Also let’s not forget about the early alternate names for the iPhone, the “telepod”, the “Mobi” and the “Tripod”.
Yeah, but Steve’s names are what brought Apple success…
 

citysnaps

macrumors G3
Oct 10, 2011
9,887
20,632
Say what you will, but AR/VR are the future. Just like the iPhone, the practical implications will be limitless once the technology gets refined!

Along with useful problem-solving apps for both commercial and individual use. This is where Apple will excel.

Apple's iWork suite of apps (Numbers, Keynote, and Pages) from the distant past comes to mind.
 
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snak-atak

macrumors member
Mar 9, 2022
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225


Apple is working on at least three augmented-reality and virtual-reality headset devices, the first of which will likely launch with the name "Apple Reality Pro," according to Bloomberg's Mark Gurman.


apple-ar-headset-concept-2.jpeg


Concept render based on purported leaked information by Ian Zelbo

In the latest edition of his "Power On" newsletter, Gurman explained that there are a minimum of three Apple headsets actively in development that he is aware of, under the codes "N301," "N602," and "N421."

The first of these devices, N301, is what Gurman believes will be called "Apple Reality Pro." Apple Reality Pro is said to be the company's "high-end rival" to Meta's upcoming Quest Pro headset. N602 is reportedly the successor to the first Apple Reality Pro headset and could come in at a lower price point. N421 is Apple's long-rumored augmented reality glasses device, though Gurman cautioned that it may not launch for some time.

Gurman's latest report is the first concrete indication of what Apple's first headset product could be called. It is worth noting that the "Reality Pro" name lines up with Apple's recent trademark filings. Last week, Bloomberg reported that Apple has trademarked several terms believed to be associated with its upcoming headset devices, including "Reality Processor," "Reality Pro," and "Reality One."

According to analyst Ming-Chi Kuo, Apple is planning to announce its first headset as soon as January next year, with potential features including two 4K micro-OLED displays, 15 optical modules, two main processors, Wi-Fi 6E connectivity, eye tracking, object tracking, and hand gesture controls. The device's approximate price point is as yet unclear, but some reports indicate that it could cost around $3,000.

Article Link: Gurman: 'Apple
Why not just call them, iGlasses?
 

darngooddesign

macrumors G5
Jul 4, 2007
14,674
5,455
Atlanta, GA
Apple’s naming conventions are going off the deep end. “Apple Reality Pro” doesn’t quite roll off the tongue. There’s a lot at stake at Apple for this device and they’re starting off with an unmarketable name.
No one calls the iPhone by its full name "Apple iPhone" so 'Reality Pro' does roll off the tongue well.

Same is true for almost every device apple makes or has made like the Apple iPad, Apple iPod, Apple AirPods, Apple Newton, etc.
 

Someyoungguy

macrumors 6502
Oct 28, 2012
370
473
Say what you will, but AR/VR are the future. Just like the iPhone, the practical implications will be limitless once the technology gets refined!
Sure, but I’m not so sure that will be anytime soon. The smartphone was already getting popular, at least in my circles (IT), with terrible implementations from Palm and Windows Mobile. The iPhone disrupted things with huge leaps forward in usability and function, but there was already a critical mass of customers ripe for the picking.

I don’t see that right now with VR goggles.

Anyway, why aren’t they calling this the “eye phone”??
 

ipedro

macrumors 603
Nov 30, 2004
5,873
7,517
Toronto, ON
They said that about the MacBook naming scheme, coming off the PowerBook/iBook lines.

Not me. MacBook made perfect sense. iPad was one of the best names, next to AirPods despite both getting early flack. But iPhone 13... Pro... Max or MacBook... Pro... M1... Max, these sound like design by committee consensus names that big corporations with too many VPs come up with.

Reality sure, it's not AirPods but it'll work... but start adding suffixes and they're losing the simplicity and elegance Apple's brand has been known for.
 

Lounge vibes 05

macrumors 68020
May 30, 2016
2,276
7,290
Why not just call them, iGlasses?
Because, as all of the rumors have said, these are *not* glasses.
These are devices with screens that cover up all of your vision, what you’ll see from them come straight through the device’s cameras and micro-led displays.
The “glasses” aren’t rumored to come out until 2024 at the earliest, more likely 25-27
 
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