Sidebar Sidebar
Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.

Gurman: Apple to Begin Accepting Trade-Ins for Three New Mac Models on Day of WWDC Keynote

I need a laptop but am waiting to see what Apple releases next week. Even if they release the Air, without a significant drop in the Air’s price, I will probably get a 14 inch MBP.

My speculation is that Apple is going to discontinue the M1 MBA and could lower the price of the M2 MBA to $999 to keep a device in that price range. Current sales of M1 MBAs are $799, some of the lowest prices, which leads me to the idea of them being discontinued. If they then lower the 13 inch air to $999, they could place the 15 inch at $1,199, which would be an enticing price for the low-end of Apple’s line-up.
 
  • Like
Reactions: Realityck
ShivneelSingh said:
Finally a new Mac Pro tower! 🤞
I feel like this is going to be a HUGE leap for a lot of products. iPhone 15, iOS 15, new Macs...
Click to expand...
Reminds me of Mac Mini Tower. iLife 🌿

1685291677540.png
 
  • Like
  • Haha
Reactions: johnmarki, zapmymac, svish and 5 others
Apple introduced the Mac Studio in May 2022, offering M1 Max and M1 Ultra chip configurations. Despite the launch of a range of Macs with the M2, M2 Pro, and M2 Max chips, Apple has not yet refreshed the Mac Studio. Gurman believes that two new Mac Studio models are in the works, but is unsure of when they will launch.
Click to expand...
Wasn't hard to see that new Mac Studios with M2 Max and M2 Ultra chips would be coming out soon when Costco began blowing out the M1 variants earlier this month.
 
  • Like
Reactions: atonaldenim
Dave245 said:
Me too :) for the new 15” MacBook Air (if of course it gets announced). It will be my first M series MacBook too, my current one is a 13” intel MacBook Pro from 2019.
Click to expand...
I have a feeling the 🔋 battery life on a new MBA 15” is going to be insane. It will dramatically be increased. Expecting a new MBA to hit solid 24 hours on a single charge. 🏅

Below is the current MBA battery life:

IMG_3299.jpeg
 
  • Like
  • Love
Reactions: johnmarki, svish, Leon Ze Professional and 5 others
Mr. Dee said:
I agree, Gurman's leakers have gotten some bad information and the 15 inch Air is indeed coming with M3. Its gonna be a year since M2 debut in the Air. I am sure TSMC has made progress on manufacturing enough M3 meet demand for the Air and give them some time to have M3 Pro and Max models ready by October for the MacBook Pro's.
Click to expand...

I'm not sure how this can still be up for debate.

Unless you believe TSMC has secretly pulled in their N3E schedule, there is no M3 this summer. TSMC has publicly stated many times N3E is H2 2023.
 
  • Like
  • Love
Reactions: DavidSchaub, RogerDoger2801, 75Batt and 5 others
Apple's gonna offer you a pack of skittles for whatever you bring them. A $50,0000 computer that Apple sells you will get you less than $1,000 trade-in value the next day.

This company is trash.
 
Retskrad said:
In 2023, the Mac Studio with the M1 Ultra is horribly overpriced. When it initially came out it made waves but fast forward today, you can get significantly more CPU and GPU performance in a PC for the same price. On desktop, performance per watt is is irrelevant. Apple Silicon is leading edge in laptops but on desktop, Apple can’t compete.
Click to expand...
They compete well enough on desktops with laptop hardware alone. But, you’re right. Desktop users don’t care about power efficiency at all except to the Prius and EV owning crowd looking to wring the most miles out of a “fill-up” possible and not caring who they annoy doing so.
 
  • Like
Reactions: sos47
TheYayAreaLiving 🎗️ said:
I have a feeling the 🔋 battery life on a new MBA 15” is going to be insane. It will dramatically be increased. Expecting a new MBA to hit solid 24 hours on a single charge. 🏅

Below is the current MBA battery life:

View attachment 2208904
Click to expand...
If Apple stand up and say that on stage I will hit the buy button so fast. My currently MacBook Pro battery drains so fast, it’s only a 13” intel 2019 version but it drains really quick. I can’t travel without my MacBook charger.
 
  • Like
Reactions: Leon Ze Professional, Anglagard, dturner123 and 1 other person
Dave245 said:
If Apple stand up and say that on stage I will hit the buy button so fast. My currently MacBook Pro battery drains so fast, it’s only a 13” intel 2019 version but it drains really quick. I can’t travel without my MacBook charger.
Click to expand...

Regardless of whether battery life is 24 hours (which would be cool!), you're going to blown away by the battery performance under Apple Silicon.
 
  • Like
Reactions: Leon Ze Professional, TheYayAreaLiving 🎗️ and Dave245
JPack said:
Mac shipments declined by 40% in the previous quarter. Apple is trying to juice sales.

Some people seriously want to believe M3 is ready without a single leak anywhere. No Geekbench, no macOS code leaks, nothing.
Click to expand...
Apple has defied rumors before and surprised people with a release. The biggest issue for them with the M3 is if they don’t release it now but do release the 15 inch MBA they’ll have to wait a while to release the M3, maybe up to a year. They won’t want to release a brand new M2 MBA now then release a new M3 MBA in the fall.

Like you said, shipments are down so they probably want to let the M2s sell for a little longer anyway to deplete the current inventory. I don’t believe we’re getting an M3 anytime before 2024.
 
  • Like
Reactions: Aston441
dmr727 said:
Regardless of whether battery life is 24 hours (which would be cool!), you're going to blown away by the battery performance under Apple Silicon.
Click to expand...
I did toy around with the idea of getting a 16” MacBook Pro, however it would probably be overkill for me. When I heard the rumours about the 15” MacBook Air I thought it would be perfect.
I’ve regretted my 13” Intel Macbook Pro for years, Im hoping in both power and battery life I will get a decent upgrade. Being able to charge once and have my Macbook last at least 6 hours of my day would be great for me, at the moment I’m lucky if my intel MacBook Pro lasts 3 hours!!
 
  • Like
Reactions: TheYayAreaLiving 🎗️ and dmr727
JPack said:
I'm not sure how this can still be up for debate.

Unless you believe TSMC has secretly pulled in their N3E schedule, there is no M3 this summer. TSMC has publicly stated many times N3E is H2 2023.
Click to expand...
Neither Gurman, Kuo or any other leaker is pointing to M3 coming at WWDC.

So, obviously, it's not happening. The leaks we have are M2 and the headset(also with M2), not M3 Macs.

Additionally, Apple's product launch schedule and entire business model is inarguably iPhone first through and through, with Apple having to be 100% sure the order for A17 chips and all the components and chips needed for the 2023 line-up can meet iPhone 15 launch demand, preferably overshooting demand to ensure no chance of selling out.

As long as iPhones both sell more total units, hold a higher market share, and earn Apple higher profit margins than Macs it can never be any other way.

The only scenario where Apple would do 3nm for Macs before iPhones would be if Apple has decided to ditch 3nm for the iPhones 15 and go with another 4nm or 5nm chip.

Best case scenario is M3 in Q4 2023 or Q1 2024.
 
  • Like
Reactions: 75Batt, Orange Bat and Dave245
ApplesAreSweet&Sour said:
Neither Gurman, Kuo or any other leaker is pointing to M3 coming at WWDC.

So, obviously, it's not happening. The leaks we have are M2 and the headset(also with M2), not M3 Macs.

Additionally, Apple's product launch schedule and entire business model is inarguably iPhone first through and through, with Apple having to be 100% sure the order for A17 chips and all the components and chips needed for the 2023 line-up can meet iPhone 15 launch demand, preferably overshooting demand to ensure no chance of selling out.

As long as iPhones both sell more total units, hold a higher market share, and earn Apple higher profit margins than Macs it can never be any other way.

The only scenario where Apple would do 3nm for Macs before iPhones would be if Apple has decided to ditch 3nm for the iPhones 15 and go with another 4nm or 5nm chip.

Best case scenario is M3 in Q4 2023 or Q1 2024.
Click to expand...
I agree with this, the only thing I don’t understand is why Apple has decided to launch the new 15” MacBook Air at WWDC. It will look the same as the 13” with the same M2 chip, a press release would have done. Also why not hold off until the M3 and release the same chip in the Air and Pro all at the same time.
 
  • Like
  • Disagree
Reactions: Le0M and 75Batt
Dave245 said:
I agree with this, the only thing I don’t understand is why Apple has decided to launch the new 15” MacBook Air at WWDC. It will look the same as the 13” with the same M2 chip, a press release would have done. Also why not hold off until the M3 and release the same chip in the Air and Pro all at the same time.
Click to expand...

I don't get it either, because the way Gurman's rumors are going, it almost sounds like there will be an M2 15" Air at WWDC, followed by an M3 13" Air a few months later in the fall. Are the two sizes of the Air really going to be "out of sync" like that? I think the most likely scenario then is that an M3 Air (of either size) is not coming until 2024.
 
JPack said:
I'm not sure how this can still be up for debate.

Unless you believe TSMC has secretly pulled in their N3E schedule, there is no M3 this summer. TSMC has publicly stated many times N3E is H2 2023.
Click to expand...
TSMC is currently mass producing processors using the N3B version of 3nm technology. Apple has literally bought the entire N3B production run which began in December 2022. I'm very confident the iPhone 15 Pro lineup will be utilizing this tech and there's a chance the M3 SoC might as well use it.
 
  • Like
Reactions: Two Appleseeds
smulji said:
TSMC is currently mass producing processors using the N3B version of 3nm technology. Apple has literally bought the entire N3B production run which began in December 2022. I'm very confident the iPhone 15 Pro lineup will be utilizing this tech and there's a chance the M3 SoC might as well use it.
Click to expand...

I can picture Apple using expensive N3B for iPhone 15 Pro because it's a $1,100 device this year. But M3 is destined for $599 iPad Air and Mac mini. Apple would want a cheaper, high yielding N3E process for those products.
 
  • Like
Reactions: johnmarki and TheYayAreaLiving 🎗️
You must log in or register to reply here.
Register on MacRumors! This sidebar will go away, and you'll see fewer ads.
Top Bottom
Back