all those successors have the same ability to continue bringing in the money. That’s what the board wants.
Also I don’t think most people understand what the word “innovation” actually means.
An innovation isn’t always something huge and earth shattering like the original iPhone.
The original Apple Watch was innovative. It took the watches that existed on the market, which all sucked or just weren’t wily used, and turned it into a household product.
AirPods were innovative, they took Bluetooth headsets, which were complicated, annoying, and unpopular, and made them easy to use, sleek and everywhere.
Apples unparalleled advancements in custom silicon are innovative.
Innovations can also be absolute failures, the trashcan MacPro was innovative. It was a flop, it wasn’t sustainable, but it was innovative.
So to say just because Tim’s Apple hasn’t come out with that device that’s gonna cannibalize the iPhone yet, they aren’t being innovative isn’t really true.
Also, if your definition of innovative is entering a new product category and absolutely reinventing it, what company has done that in the last 10 years?
What product category needs to be reinvented?
Folding phones aren’t it
I agree innovation doesn’t mean earth shattering but when you look at the history of innovation under Jobs vs Cook, there’s no comparison... iTunes, iPod, iPad, Mac OS X, ATV, iBook (the first wireless laptop), unibody Macbook, magsafe, glass trackpad, Siri, iMac, iCloud, iPhone, Apple designed silicon, retina display, iWorks, Garageband, etc. and all while spending less than $2B/year on R&D vs over $22B last year alone under Cook.
Apple Watch is essentially a glorified fitbit and was not any better than Google’s when it launched. In fact, it took several iterations before Apple even figured out its main purpose, and Apple’s demographics certainly helped.
Airpods are the same earbuds introduced by Steve without the wires and similar products were already on the market. Granted, they weren’t as well integrated or implemented but Airpods were not nearly the breakthrough product that some Apple fans think it was, the way iPod was over existing MP3 players at the time.
Apple’s “unparalleled innovations in custom silicon” started with Steve.
As for new product categories/markets, smart speakers, EVs and streaming video are just 3 that Apple missed the boat on.
As for what product category needs to be reinvented, that’s Apple’s job. It’s silly to suggest customers should be the ones to come up with new innovations for Apple. We’re not the ones getting paid almost a billion dollars over 10 years to think about that every day, with 10’s of thousands of engineers at our disposal.
That said, folding phones could absolutely be the next breakthrough if implemented in a way that is cost-effective with universal appeal because it would have the potential of eliminating iPad. Or, how about something simpler… integrate Mac/iPad so there’s one brand new OS that scales from tablets to laptops to desktops. That’s already been done by MS, but it could be so much better.