Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.
Agree - I wonder if they’ll add amazing new features to WatchOS like “stunning” new watch faces that feature Disney characters or “amazing” health features like Reflect - they could certainly beef up their WatchOS apps and the experience and layout for sure. Also offer devs better options to integrate.
 
Uh… Tim is smart for focusing on services, seeing as that’s what’s going to make Apple big money in the future.
The services are what keep that stock price increasing.
If, for the sake of argument, Tim Cook were to be kicked out of the company, he would be replaced by someone else at the top of Apple management.
Most likely Jeff Williams, Greg Joswiak, Deirdre O’Brien or John Ternus.
And that person would probably be making the same, very service focused decisions.
Because services will be growing faster than hardware.
Steve Jobs certainly knew what was coming, The last keynote he participated in introduced AirDrop, iMessage, iCloud, and iTunes match, four Services trying to get you to either give Apple more money by paying for that service, or continue buying their products by trapping you in the ecosystem.
He also reportedly was working on an Apple TV streaming Service before his death. He knew what would continue making Apple money, and he knew it wasn’t going to be iPhones and iPods flying off the shelves once everyone had one and didn’t need to upgrade every year.
- The reason why services helps Apple P/E is because investors appreciate the steady, predictable income.
- Focusing on services at the expense of user experience will hurt sales, not improve it.
- Your comment about Steve Jobs is on point, and Tim is just the benefactor of his decisions…
- Most of the services revenue is coming from app sales, iCloud, and Apple Music… all services that Steve created.
- News+, Apple Arcade, and ATV+ by all accounts have been flops. So much so that they are giving the last two away.
- Tim lost Apple’s huge lead in digital music and video to startups Spotify and Netflix, and Apple Music will likely be overtaken by Youtube Music to fall to 3rd place
- Steve understood that continued innovation and risk-taking was key to Apple’s success which we haven’t seen much of under Tim.
- The board doesn’t always go with an insider, and the options you mentioned sound unfit. Just goes to show what a crappy job Tim has done grooming his next successor.
 
  • Like
Reactions: Macative
Remember when universal notifications across iPhone and Mac were promised? I 'member.
That would be something like "iCloud Notifications", where push notifications are delivered to all of your devices even if you don't have the app on that device. Could be major.
 
  • Like
Reactions: boston04and07
Really? Apple stock is almost exactly 30% higher than it was a year ago. I think Cook is safe.

As for the fitness workouts — since Fitness+ has workouts, why wouldn’t there be confusion over what you are referring to? It is probably basing this off what most other users refer to. So there is probably a different command to start a non-Fitness+ workout. Or you could just tap this on your watch, or run a shortcut.
John Sculley was safe using the same strategy… until he wasn’t. Fortunately for Tim, Steve left Apple in a much better place. But with the stock price hovering near 30 P/E when Apple is in danger of growing only single digits even if we don’t dip into a recession… well, a 30% drop isn’t completely unrealistic. Just look at FB… it doesn’t take much to lose $500B in market cap overnight these days.

If I ask Siri to start an outdoor run while I’m wearing my AW, there should be zero confusion as to what I want it to do since I am not subscribed to fitness+! Telling me to unlock my iPhone and sign up for fitness+ is literally throwing an ad in my face when all I want to do is track my workout… as I have done for years.
 
  • Like
Reactions: Macative
iPad OS is the red headed stepchild likely never going to be allowed to cannibalize laptop sales, thus likely mediocre updates.
On the watch/phone sync side, it drives me mental getting text messages from services like uptime robot from at times a dozen or more different random phone numbers telling me that a service is up or down, and correspondingly, that message will display on my wrist. BUT, if I use the edit button on my phone to remove the dozen messages, my watch indicates they are still unread, and I don't think there's a way to delete all messages at once. Each one requires a swipe, delete, are you sure? action, and at a dozen x3 actions at a time, bit of a pain.
 
Really? See, this is the one area I think Apple has been consistent with iCloud, I’ve had no faults with all my devices/uploads. I’ve been really impressed with the syncing between all my devices with my iPhones, iPads, iPod touch, ect.

To me, it sounds like maybe you’re experiencing some type of glitch or sync related issue. I would suggest contacting Apple‘s iCloud team and be specific with your problem, and see what they have to say. [Unless somebody else can attest they’re experiencing similar issues as to yours.]
Solved the issue. I had to manually turn off iCloud for Safari on my iPhone, then turn it on.

But first I exported the Safari bookmarks to an html file on my Mac to make sure I wouldn't lose them.

P.S.: The issue came back. ?
 
Last edited:
John Sculley was safe using the same strategy… until he wasn’t. Fortunately for Tim, Steve left Apple in a much better place. But with the stock price hovering near 30 P/E when Apple is in danger of growing only single digits even if we don’t dip into a recession… well, a 30% drop isn’t completely unrealistic. Just look at FB… it doesn’t take much to lose $500B in market cap overnight these days.

If I ask Siri to start an outdoor run while I’m wearing my AW, there should be zero confusion as to what I want it to do since I am not subscribed to fitness+! Telling me to unlock my iPhone and sign up for fitness+ is literally throwing an ad in my face when all I want to do is track my workout… as I have done for years.

Does that actually happen with Siri? I typically run a few times a week and usually leave my phone behind to be as light as possible and don't have cellular enabled on my watch. I just click the fitness widget on my watch face and go from there. I didn't know you can ask Siri to do fitness tasks.
 
Does that actually happen with Siri? I typically run a few times a week and usually leave my phone behind to be as light as possible and don't have cellular enabled on my watch. I just click the fitness widget on my watch face and go from there. I didn't know you can ask Siri to do fitness tasks.
Yeah, with my airpods on, I’d say “hey siri, start outdoor run” and it would launch that workout on my AW. I’d also use it to set timers… so when planking, I’d tell siri to start a 1 minute timer and it would launch it on my AW. There was need to fiddle around with the AW interface or raise AW close to my mouth. It was also smart enough to use my iPhone when I asked it to play certain songs/playlists cos I don’t store much music on my watch. It worked seamlessly until Apple decided that promoting fitness+ was worth destroying a good user experience.
 
Sure would be nice if Left Behind notifications didn't sound like every other notification. As I drive away, leaving a valuable behind, it'd be nice if my iPhone/watch blared out a siren or alarm or something instead of a ding like I already hear a 100 times a day.
I'd be happy to stop getting notifications for things like, "you left your airpods behind," when they're in my flipping pocket. ?
 
  • Love
Reactions: Alan Gordon
I don't necessarily think it needs a massive overhaul. Kinda like it the way it is. Prove me wrong.

Prior to the latest change, if you were actively using the device unlocked you could ‘pull down’ a notification and dismiss it right there, immediately. They took that ability away and made the experience much worse. Reverting that change would be “massive” in my opinion.
 
1. The rate of development for Siri is at a snail's pace - add some real robust intelligence to make users want to actually use it more... less "I found this on the web" replies. I'd rather Apple hire a team of engineers to work on this rather than buying a single multi-million dollar movie for Apple TV
2. Add more intelligence to the photo app ... more accurate image recognition and better searching of data within photos.
3. Add more options for arranging apps and views within the interface.
4. Fix the annoyances in the default mail app ... one example ... nearly impossible to schedule a calendar event on the correct day ... it always chooses the day before.
5. I can go on ... but I won't ... nail these in iOS16 and I'll be happy.
 
No, it wasn’t.

And if you did any type of back-end research (Which you likely didn’t), you’d find out that actually if anything, the 5s struggled on iOS 12, especially with Safari/multitasking.
 
- Steve understood that continued innovation and risk-taking was key to Apple’s success which we haven’t seen much of under Tim.
- The board doesn’t always go with an insider, and the options you mentioned sound unfit. Just goes to show what a crappy job Tim has done grooming his next successor.
all those successors have the same ability to continue bringing in the money. That’s what the board wants.
Also I don’t think most people understand what the word “innovation” actually means.
An innovation isn’t always something huge and earth shattering like the original iPhone.
The original Apple Watch was innovative. It took the watches that existed on the market, which all sucked or just weren’t wily used, and turned it into a household product.
AirPods were innovative, they took Bluetooth headsets, which were complicated, annoying, and unpopular, and made them easy to use, sleek and everywhere.
Apples unparalleled advancements in custom silicon are innovative.
Innovations can also be absolute failures, the trashcan MacPro was innovative. It was a flop, it wasn’t sustainable, but it was innovative.
So to say just because Tim’s Apple hasn’t come out with that device that’s gonna cannibalize the iPhone yet, they aren’t being innovative isn’t really true.
Also, if your definition of innovative is entering a new product category and absolutely reinventing it, what company has done that in the last 10 years?
What product category needs to be reinvented?
Folding phones aren’t it
 
I don't understand some of these analysis's comments. If you look at iOS 7 and iOS 15 there are substantial differences. While they share the same general "flat and translucent" theme, the use of shadows, bold headers, animations, etc. are a far cry from the usability nightmare of iOS 7.

I also don't think you're going to see a major overhaul of iOS again. I think it's clear that Apple has gotten iOS, watchOS, iPadOS, and macOS more or less in line and will slowly iterate on each of them. Given the scale that iOS is at today even when compared to 2013 I don't think it'd be wise to do a complete flip.
I completely agree. If we had gone straight from iOS 7 to iOS 15 instead of having all these “incremental” updates that have tweaked the design language over the past few years, y’all would’ve called it a redesign. Plus, why is a complete design overhaul something people think we desperately need? It's really not, because there's no added functionality when you just make everything look different.
 
  • Like
Reactions: ReliableSource
I'm glad to hear that notifications are being revamped because the actionable notifications are so bad since the last redesign. The touch targets are so small, and are randomly sized and positioned. Bring back the old design where actions were full size and responsive.
 
I have the feeling most people underestimate incremental changes and minor features. I think these can greatly enhance the user experience, although in segmented portions rather than the whole user base.

Take the recent updates to Apple Maps on macOS, now better synced and roughly equivalent to the one on iOS. Things like this improve the quality of life on Apple's ecosystem, whatever device you're using.

My wishlist:
I believe there is room for improvements on Safari, brining it on par with Chrome and Firefox while keeping its distinctive signature, and also for Apple's password management tool (which I hope can soon compete with LastPass and 1Password).

These are not items to be featured in the top of a new update marketing strategy. But in the long run, we can have a much better experience.

synced notifications would be neat, too.
 
  • Like
Reactions: TouchedByAl
Today I experienced a complete system freeze with the latest iOS15 build 15.4.1. So I really do not care about awesome new iOS16 features, instead I pray for an iOS15 rock solid release.

And after that, gimme a break for at least a year. It is just a smartphone. The OS should be done and feature complete after 15 years of development, Tim. If you want to update an App or bring a new one - just use the AppStore like every other developer has to. If you introduce fancy new and gender proof emojis, please only update the emoji font.
 
  • Like
Reactions: Razorpit
How about the ability to mark things watched/unwatched in the TV app library?
I started to say you can already do this, but then I realized you weren't talking about Up Next, but your library. Yes, this would be nice. It's a feature on iTunes (on PC and older Macs). It'd be nice if it was available on the TV app as well.

Of course, my library on the TV app stopped updating on my ATV, so I signed out, and NOW my library simply doesn't come in at all., so that would have to be fixed for me and others with that problem before it'd do us any good. :rolleyes:
 
And yet it get a whole new OS number when all it should be is just 15.6.

Personally I would like to see:

1. redesign the notification center. It's ridiculous. At the very least add "Clear All" button immediately, even if there's only one notification.

2. after Face-ID recognizes you, go directly into the phone home screen. You shouldn't have to swipe up after the phone recognizes you. Or at least make it possible to turn this off and on.

3. make it possible to dismiss Calendar and any notification banner from any app if you're in another app. You shouldn't have to go back to the lock screen or be forced to tap it to get into the app sending it in order to dismiss it.

4. when you're running a count down timer in the clock app you can see on the Locked screen how much time is left, by all means make it possible to go directly to the the timer when you tap the time left on the Locked screen.

5. give us an LED visual for notifications in addition to sound and vibration. Allow us to change the colors of the LED light based on what the notification app is.
The fine folks who like things the way they are can just leave things as is.

6. give us an always-on screen for the clock. On the always-on screen we should also be able to choose if we want to see if we have any notifications (the amount and the app) or if we to just want to see the clock.
Once again, the people who don't like it should be able to turn it off. No more Apple forcing us to do stuff.

7. add haptic feedback to the keyboard and make it possible to customize different intensities to your heart's content.
It's beyond crazy that you have no feedback whatsoever if you're typing and the phone is on mute. Those who are concerned with battery or simply don't like this should be able to turn it off.

8. make it possible to adjust volume for independent apps and settings and not this general thing they're doing. Separate volume control for keyboard volume, music volume, ring volume, system volume.
I, for example, would like the keyboard clicks to be much louder than they are but without it affecting the volume on the entire phone or the ring and notifications volume. It's silly of Apple to force it to be like this.

9. add suggestions from the address book as you start a phone number.
Common now Apple, this has been available for the last 15 years on Android.

10. make it possible to customize the texting app in every conceivable way. Font size, bubble size shape color etc.

11. make it possible to schedule a text message to be sent at a certain time/date. This is a basic feature. Compose your message now and schedule it to be sent when the time is right. I used to use this feature all the time when I had to text people who are in different time zones when they have to get the text at a certain time in their time zone but it's way too late for me to stay up to send the text.

12. use an OS-wide clipboard and make cut and/or copy not expire until you, the user, cleans it.
You should be able to copy text now and paste it tomorrow if you want to.
And 12b make it possible to copy multiple copy entries ready to paste any one of them by long pressing, at least the last 10 cut/copies should be possible.

13. in Mail give us the option to NOT go to the next email when you are deleting an email but to go back to the inbox. Those who want to keep things the way they are should be able to turn this feature off.

14. make it possible to move the icons on the desktop anywhere you want to.
 
  • Like
Reactions: Razorpit
Register on MacRumors! This sidebar will go away, and you'll see fewer ads.