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Gurman: New iPhone SE and More Likely at Apple Event in March or April
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An SE that isn't gimped and has the same design language the other devices have had for years would be a novel idea.
No, Apple isn't going to sell a product with less than a 40% margin.
$200 Android phones out spec the current iPhone SE and net 20% margins, and Apple has a margin gain by making their own chips where a budget Android phone is buying those wholesale. The SE probably has a better margin than the base iPhone 13. (Storage upgrades boost the margins significantly over the base models because they price gouge you.)
Apple from brand image perspective will never sell a $250 iPhone because it would be in the market if Motorola and other devices even those have better hardware than the SE anyway (and 5G!!!!!). Apple just will never enter bargain territory for any device they sell ever. Apple charges you for the experience not their hardware, and that's a value point that consumers are willing to pay for.
Like selling the 2012 Macbook Pro for almost a decade at a hundred dollar less than the newest model?
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I agree. Apple seriously cracked down on them. It might be tough this year. Only time will tell. The only reliable source that remains is Mr. Kuo and Ross Young. Not sure about the others.
It's January 9th - that's a bit early to make this kind of declaration.
Not gonna happen. Apple has a minimum margin, and they won’t go lower. Especially during this shortages.
Again, remember that alongside 5G, this new model will have many more new features, like Night Mode, Deep Fusion, Audio Zoom, Cinematic Mode, Photographic Styles, HDR Dolby Vision recording, Night Mode Timelapse, Faster processor, U1 chip for Find my network, AND dual Esim support. Thats just chip catchup. Imagine how this will be marketed. And at that price, the SE will once again be in the top 10 phones sold worldwide.
I believe night mode, cinematic mode, will require at least two lenses. Not gonna happen if Apple keeps the single lens camera. Dual eSIM support is fiction as there’s no iPhones that support that.
Apple is not going to market this muc. They’d rather people spend more money for the 13.
This phone will be just a refreshed SE using more components that are more readily in stock for Apple.
Remember when portrait mode “required two lenses”? Oh, well.
Funny.
And dualEsim exists already with the 13 lineup. Again, I don’t know what you’re talking about.
Marketing doesnt have anything to do with what would you rather people spend money on. If it did, the wheel would be at the homepage top. Its about what sells. And numbers showed what sells.
No, no iphones support dual eSIM, meaning 2 eSIM active at the same time. You can only have 1 physical and 1 eSIM active at the same time. You can store multiple eSIMs, but only one active at the same time.
Apple is about profit. Why would Apple want more people buying their cheapest iPhone? They want people to buy their $1000 iPhone. The bestseller were the XR, 11, 12, and this year, it will be the 13. That's the facts. The SE has never been the bestselling iPhone compared to their more expensive brothers.
Outspec it in what exactly, in the case of an SE vs a 200 android phone, the screen is more expensive, the build is way way more expensive, camera modules are more expensive and the chip of a SE outperforms all the low end 200 dollar android chips. Also they don't make their own chips, they just design them.
And most importantly the gross margin on Apple's products is public information. and their average product/hardware margin in 2020 (2021 is not out yet) was 35.1% so almost all their products have a margin of less than 40%.
So basically everything you say is objectively wrong, congrats, hope you're proud of yourself...
The SE is the same strategy. It's a marketing strategy to nudge people into buying the prettier looking and more expensive model. That's why Apple didn't even bother putting a larger battery. The SE is just there to keep Apple from having to drop their main lineup lower than $499.
One we have M2 Macs, we'll see the same with the M1 Macs with the "older" designs. Same strategy.
I think the M1 MacBook Air will be slightly tweaked and remain in the line-up, with the M2 MacBook Air starting at a higher price than $999.
Why would Apple "tweak" the M1 Macbook Air? They have been selling it for a year+ straight without doing anything. It's the same design as the last intel Macbook Air, minus the fan. Apple will maintain the base model at $999, so they can sell the new redesigned M2 models starting from $1499.
The M1 MacBook Air will be almost 2 years old by the time the M2 one launches. The tweaks will be minor, like selling the 8-core GPU only and maybe white bezels to match the new MacBook Air. Give it a little more value for money and differentiate the generation slightly with aesthetics.
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Expecting an event in March or April. Excited to see what Apple will announce.
Nah, remember the non-retina Macbook Air? Apple didn't bother doing anything. Keeping the M1 Macbook Air is about cost savings in using existing design, so changing it will cost more for Apple. The only thing Apple would do is probably just make the 8core GPU, 8/256 model as the sole base model since the yield should be quite good by now with iMacs using it as well, so more like a little price drop.
Everybody's doing it thanks to the component shortages. Android OEMs are basically just renaming their older models, putting a new color, and putting in a new Android version, and they have a new model to sell. This is particularly rampant in the lower end of Oppo/Vivo/Xiaomi phones, where we see the same old models using SoCs from 2, 3 years ago or older. Many of the lowest ends are still on 28nm SoCs.
I doubt this new SE will feature A15 bionic SoC, which most of features you listed are avaiable. Even the 12/13 models design will be applied to SE 2022, it's a low-end phone and Apple won't kill their high-end line.
Then why did Apple put the latest SoC on the iPhone SE (the powerful A9 that the 6S had) and did the same thing on the SE2 (A13 Bionic)?
As far as I know, Apple didn’t kill the 6S or the 11 lineup with this move.
Apple will indeed put the A15 on the SE3, they will just disable many of the mentioned features alleging the camera is not suited for those features.
I'm hoping for another Memorial Day special for the 2022 iPhone SE, like the one Sprint/T-Mobile had in 2020. I had to pay an extra US$150 for the 256 GB model but nothing monthly.
Having 5G for occasional speediness would be good, especially for nothing extra each month.
I've been trying a OnePlus 8T, but just on a WiFi connection and it's brilliant, especially the 2400x1020 OLED.
Having 5G for occasional speediness would be good, especially for nothing extra each month.
I've been trying a OnePlus 8T, but just on a WiFi connection and it's brilliant, especially the 2400x1020 OLED.