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This is basically what Apple counts on now

People barely even evaluate if the offering is good/great or a sensible value

They just "buy it" (whatever Apple "it" happens to be)

The customer base appears fully captured and Tim has really leaned in to "extracting value" at this point.
If you want to run macOS, your choices are limited to what Apple releases, so other than evaluating what Apple offers, I’m not sure what you expect from users. Your comments seem to imply that we’re simply weak sheep who will buy whatever Apple burps out the door.

We’ll, at this point the answer is yes, but not because I’m a weak sheep, but because I’m at the point in my life where desktop Linux is simply not an option anymore (I don’t want the hassle) and Windows is an operating system I prefer to run on a VM and not as my daily driver. I use it at work in a corporate environment where it is tightly controlled and managed, but we still have the usual array of stupid things happening. By the time the day is done, I’ve generally had my fill of Windows.

Apple has some great products, they have some mid products and they have some crappy products, just like every other company out there. I don’t hang on specs all day long, I buy because Apple has a product that fills a need, usually good to very good, sometimes without checking off the spec chasers imaginary spreadsheets.
 
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Sounds like an announcement in 45 mins. Probably event invite to coincide with iOS 18.1.
 
This is basically what Apple counts on now

People barely even evaluate if the offering is good/great or a sensible value

They just "buy it" (whatever Apple "it" happens to be)

The customer base appears fully captured and Tim has really leaned in to "extracting value" at this point.
Why wouldn't they count on a customer with an 7 year old computer being excited about their latest offering? If I were "just buying it" I would have bought a MacBook Pro 14" M3. Waiting to buy the latest version seems reasonable. Should I hold off until others perceive the release to have enough of a "wow" factor?

I mean, honestly, should I be angry about moving from an old intel to the latest release because it isn't sufficiently greater than the M3? FWIW, if the new pricing is significantly higher, I would totally be willing to buy an M3 because I am ready to replace.
 
Not enough to gather much attention, unfortunately. It takes more than a ‘new chip’ to make a consumer buy a new product. Sooner Tim Cook leaves Apple, sooner Apple can start creating groundbreaking products like they once used to.
 
Legit more excited for this event/annoucment than I am for the new iPhones. My first new desktop since 2016! (iMac 2015 5K) I'm looking forward to replacing it with a mac min m4 Pro.
 
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According to Gurman there should be an event today, but no invite went out and one of the products got a press release announcement. When we will se stop paying any head to what he says?
 
"There should be some hands-ons outside of Cupertino and online video" - Gurman tweet today.

Hands-on outside of Cupertino would mean an event, not just press releases, right?
 
This is basically what Apple counts on now

People barely even evaluate if the offering is good/great or a sensible value

They just "buy it" (whatever Apple "it" happens to be)

The customer base appears fully captured and Tim has really leaned in to "extracting value" at this point.
Except we already know how the M4 chip performs from the iPad Pro, and how Apple positioned the M3 Pro and M3 Max last year, so we have an idea of how an M4 MacBook Pro will perform.

Also, the MacBook Pro isn’t “due” for a major redesign, while the Mac mini is long overdue for one.
 
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Not enough to gather much attention, unfortunately. It takes more than a ‘new chip’ to make a consumer buy a new product. Sooner Tim Cook leaves Apple, sooner Apple can start creating groundbreaking products like they once used to.
Small, iterative upgrades between major updates has been the case since at least 2007. Are you expecting "groundbreaking" every year or two?
 
well, if the hands on is next Wednesday than there is not going to be announcement this week
 
A new iMac model just a year after the last one came out? When did Apple get so fast? 😳

(I'm used to waiting 2-3 years for an update when it comes to iMacs... the struggle of being an iMac fan 😔)
 
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