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While it is good that Apple has 15-16" MB Air coming. I'm standing by for the larger iMac or studio/Mac Pro info... those updates are much more interesting to me and hope they sped up the SSD's they source for the lines.
 
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I still don't understand the 15" MBA not having M3.

If it doesn't, that means it will be a generation behind the 13" MBA and MBP when they are inevitably updated with M3 later this year. Or are we supposed to believe the 15" MBA will be announced at WWDC with M2 and then will be updated to M3 in the fall? Or the 13" MBA and MBP won't get updates until 2024?

And what about the Mac Pro? Is it really just going to be a Mac Studio in a big, empty chassis?

At this point I just want WWDC to happen so this can start making sense.
We all want a bunch of things from Apple, just hope they are listening and refreshing their line sooner than they have been.
 
Where the Mac Pro fits into Apple's current hardware paradigm is an open question, but I don't think the question of launching a M2 MacBook Air right now is really a hard one to solve. The people who buy MacBook Airs are not people focused on chips processes. They're people who want a more affordable Apple laptop, and who previously haven't been able to get a bigger screen without a significant price and weight cost. I assume at some point the product will get refreshed with the 13" in a "normal" cadence and it'll just be a historical weirdness bit that it launched with an M2 super late after the 13", like how the shift to unibody laptops took a while and there was weirdness like the metal MacBook that lasted a generation before being turned into a Pro.

I just don't see them releasing an M3 13" Air a few months later, like Max Tech are predicting. They say it's because a 15" Air with M3 would eat into sales of a 14" M2 Pro/Max MBP, but that seems like nonsense to me as the Pro laptops are an entirely different category (with more ports, HDR/Pro Motion mini-LED display, additional RAM and performance from the Pro/Max chips). I could see them releasing a 15" Air M2 late, but to then update only the 13" with M3 a few months later seems unlikely to me. Why not just wait until the fall to release the 15" with M3 and update the 13" to M3? I can't see a world where the larger counterpart in a single product line has worse performance than the smaller for almost a year.
 
I just don't see them releasing an M3 13" Air a few months later, like Max Tech are predicting. They say it's because a 15" Air with M3 would eat into sales of a 14" M2 Pro/Max MBP, but that seems like nonsense to me as the Pro laptops are an entirely different category (with more ports, HDR/Pro Motion mini-LED display, additional RAM and performance from the Pro/Max chips). I could see them releasing a 15" Air M2 late, but to then update only the 13" with M3 a few months later seems unlikely to me. Why not just wait until the fall to release the 15" with M3 and update the 13" to M3? I can't see a world where the larger counterpart in a single product line has worse performance than the smaller for almost a year.
That part in bold seems logical. There been many times in the past people been saying coming soon, where a product never showed up, but with given sales on MBP laptops, and the timing of back to school this year, can't really ignore what would work out best. It also is apparent that the choices for anyone that want a new laptop is actuality working against a 15" MBA at this time. There are too many laptop models available including older models compared to desktops even if you want to argue laptops sell a lot more then desktops its a lot to decide on. If anything WWDC should be used mostly to show off Mac Pro. Maybe have the M2 Ultra used in both for updating the Mac Studio at the same time. Show that Apple can make something else besides laptops. Updated 24" M2 Pro iMac is another one that could show. :D
 
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Has Gurman become the new John Prosser? It feels like he's become the top Apple News reporter over night, but he doesn't really say anything substantial because Apple keeps things close to the vest.
He's just taking advantage of how the hype of possible products that could show up at WWDC, but some of them are just wasted causes, Example:
According to Mark Gurman’s latest Power On newsletter, Apple has several new MacBooks in the pipeline, “at least some” of which will be announced during the June 5 WWDC keynote. Gurman doesn’t share much in the way of specifics, other than to state the somewhat obvious point that the new June laptops “probably won’t boast major new M3 chips. Instead, they’ll run something in line with the current M2 processors.”
So if the 13" MBA is already M2, how can a second 15" MBA equate to several new MacBooks, at least some of which will be announced during their June 5th WWDC keynote, that whole statement is a lot of words to tell us all that there is a chance the M2 15" MBA will be announced at WWDC. But not how he states the rumor, several new MacBooks in the pipeline, at least some announced during WWDC, hey are we talking about only one 15" MBA laptop or what.

Sounds so close to malarky you think pigs could fly. :D
 
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Maybe they’ll finally come in colours and not miserable shades of grey.

Mac sales are down 40% Tim, it’s grim. Let people desire a Mac again and give them some colour!
Sales are down because massive inflation without wage growth has emptied everyone's pockets, and because most buyers have already jumped on Apple Silicon Macs by now and the market for them is saturated.

Most M1 buyers have looked at the M2 range and can't justify the cost of upgrade for the incremental improvements, especially at the prices Apple charges.

I'm one of them - 16" M1Pro MBP, it already has more processing power than I need. The only useful increment to me would be the longer battery life, but it already has plenty enough, I usually don't even bother to take my charger with me when I have to work or study out of the house. It's simply a zero gain upgrade.

I highly doubt that adding the lame pastel rainbow colours of the iMac range to the MBA will boost sales much. I wouldn't be surprised if they actually reduced sales. I highly suspect the iMac has sold poorly due to these horrid colours, thus Apple not wasting the engineering cost of putting the M2 upgrade into it.
 
Sales are down because massive inflation without wage growth has emptied everyone's pockets, and because most buyers have already jumped on Apple Silicon Macs by now and the market for them is saturated.

Most M1 buyers have looked at the M2 range and can't justify the cost of upgrade for the incremental improvements, especially at the prices Apple charges.
Thats a personal assessment, not proof that everyone has seen massive inflation where they live and work. Given how many people still own/use intel Macs I think there are lots out there that haven't ever owned a AS Mac yet to be convinced.
 
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I have to agree that Apple has priced itself out of some markets. Look at their dollar to euro exchange rates.
And people needed to switch to Apple silicon with an unclear upgrade perspective and are now hesitant to upgrade again from M1 to M of the day.
Apple should bring back basic RAM and storage prices to more normal levels. It is super expensive for some reason just too much for many people. Having said that older generation Macs like M1s are priced okay as a package.
 
It all depends on what the display is.
If it's the same as the current MBA would it really be worth the investment?
It will likely be the same technology as the 13.6” MBA screen, which is a very good LCD screen but is not a miniLED screen. That depends on if the miniLED is important to you are not. For many people it doesn’t make much difference.

Rumors now say that the 15.x” MBA screen will be the same resolution as the 14” MBP but slightly larger. Both will be well within the “retina” range so detail and clarity should be good.
 
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It feels both unlikely, yet absolutely possible. the question is whether or not the 15" has a fan or not? I could see Apple keeping it fanless, which probably means no M* Pro.

My hope was that the 15" would eat the MBP 13" price point.
Since there are rumors of an updated 13" MBP, once of the changes to it could be the addition of an M2 pro since that model does have a fan. I agree that an M2 Pro is unlikely in any finless Air and I expect the 15" to be pretty much a scaled up MBA.
 
Since there are rumors of an updated 13" MBP, once of the changes to it could be the addition of an M2 pro since that model does have a fan. I agree that an M2 Pro is unlikely in any finless Air and I expect the 15" to be pretty much a scaled up MBA.

Yeah, that's definitely plausible.

They would have to cut it down some how (binned chip, fewer ports, etc?) to not eat into the MBP 14" base SKU, but I could definitely see that shipping.
 
I wish they would have just waited until M3 was available instead of pushing this out with M2 then updating it with M3 when it becomes available. Its just gonna generate a lot of loud complaints online in the fall 'hey, I bought a 15 inch MacBook 5 months ago and only if I had waited, I would have gotten a better processor' or 'Can return my M2 MB 15 inch I bought 5 months ago get the new one with M3?', or 'Apple sucks, how can I upgrade my M2 to M3?'
Hopefully this means M3 won’t be a thing until mid 2024.
 
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