I know, I know, but despite searching I can't seem to find a simple answer- most seem to be concerned about ipods, etc. I only care about being able to watch the best quality on my front projection system. I will likely eventually have a scaler, but right now it's ATV only. I ran the ATV preset, but note that hte Average bitrate is set to 2500, and have seen people talk about higher - higher is better, right? 5000?? Would greatly appreciate a list of the important things to set to optimize my setup, if the wife sees that it looks like crap, she's going to be irritated that I bought this thing since we already have a HTPC that looks good, but is a pain to administer.