Apple isn't making money off the transactions - they don't even track how much you spend. If anything, they are being paid by Visa, AmEx, and MC per X number of cards added or something. That is the only way I can think Apple would make money from you actually using ApplePay.
The way I think Apple really wants to make money off this is with locking you even further into their Eco system. I've not thought about getting an apple with but now that I can pay with it, maybe.
Paypass is a norm here. 90% of the shops accept any credit/debit cards that support paypass. But Apple implementation make it easier. Instead of carrying multiple cards in your wallet, or installing multiple apps in your phone, iPhone stores all of them in 1 convenience-1-touch-ID payment. No need to unlock ur phone and open a specific apps. No need to stick an NFC card at the back of your phone. Your iphone is THE credit card. And so is your Apple Watch later.
There is value to the credit card companies in knowing where you shop, which stores you visit and how much you spend. (Profile Apple customers, work out where they also shop, sell that insight to Apple and/or target these types of customers through advertising) Two of these pieces of information will be gone by using Apple Pay, so the banks/cc companies will actually be giving up revenue streams by being on board. Apple might need to compensate them for that...
To gain acceptance, retail stores have to support it. The same stores that have been too cheap for years to invest in chip and pin card readers. This is going absolutely nowhere. Nice idea but no one is interested in customer convenience or security. Just the cheapest way to do business.
I like Tim Cook, i've been pondering him for a while. Aside from the fact he isn't, and no one else is either, Steve Jobs, he seems like the very safest and best person to lead Apple forward.
He has built/evolved a great team, the number of high profile personnel changes, poached from every sector of industry is no mean feat.
Building something like these watches, to that level of polish from drawing board to availability in 3 years under such speculation and scrutiny in a fantastic achievement.
I have read so much crap on these forums this evening, and the validity of most posts on here in the hours,days,weeks after Apple enters a new product category is minimal. Everyone giving either glorious praise or damning verdicts.
All I will say is when was the last time Apple failed with a major product line (i.e.. one that is likely to sell in the 100's of millions?)
If all you have to do to add your card to the Apple Pay system is to take a picture of your credit card, what's preventing your waiter or bartender from doing the same thing with your card? It sounds like it just got a lot riskier to use your credit card in public.
Maybe in the US.
I saw people use their phones (probably NFC or something similar) to pay for all kinds of things when I visited Japan in 2011. Don't know if it was only for smaller purchases though, but it surely made the queue and payment at newspaper stands, snack bars and such move at a pace I have never seen in the US.
If all you have to do to add your card to the Apple Pay system is to take a picture of your credit card, what's preventing your waiter or bartender from doing the same thing with your card? It sounds like it just got a lot riskier to use your credit card in public.
Why doesn't Apple become a credit card company? It's easy, easy money.
I bank with a small local bank... not one of the big banks listed in the keynote.
Does that matter?
My debit card has the VISA logo... so why would ApplePay have to partner with a particular bank?
I can almost guarantee you are wrong. Apple will be getting a cut off off every transaction. As much as I like Apple it is foolish to think that they did this out of the good ness of their heart. Most likely the bank will be able determine that the generated Card number came from Apple. Apple will get either a fixed amount or a percentage. Payments is something everyone has been wanting to get into for a while but it is very complicated due to the peers involved (Banks, Merchants, card associations) wanting to get a slice of the pie. I think Apple had the resources and the will to get everyone working together. If i remember correctly Google was trying to bypass the Card associations and I looks like Apple is working with them. That will give Apple a better chance a success. Also Google was looking at this a another means of data collection when Apple is looking at it solely as a revenue generator
I can make a bet that this won't happen in 5 or more years. Banks are the one move really slowly on technologies. Some banks are still using Windows XP and DOS like system on their computers. NFC equipped ATM? I can see it coming and installed in new locations, but it gonna be hard to get banks replacing their old ATM with newer one. This just won't happen in near future.
Beside... Unless everyone in the earth equipped with iPhone, then you will still see physics card issued and there is no real incentive for merchants, FIs to upgrade their facilities.
Because everybody else has gone NFC.
Apple products, love em. They suit me, (at the moment), and what I like and Im lucky enough to be able to afford one.
But Apple execs are complete douchebags. They are so ridiculous when it comes to speaking about their products. Whether you think hes great or not Jony Ive makes the most contrived and stomach turning videos Ive, (excuse the pun), ever seen.
As for Schiller and Cook they are out of touch. Everything has to be cool. Why? U2 certainly aint cool.
Anyway this particular artcle I find weird. Tim Cook commented that Apple Pay is "incredibly safe Eh??? Whilst it may turn out that way, you cant possibly have carried out widespread testing yet TC.
Thats akin to Luca Di Montezemolo saying his cars are the fastest and best handling when only motoring journos have tested it. They can do all the laps of Nurburgring and cold weather testing in the world but until it hits the street they just dont know.
To gain acceptance, retail stores have to support it. The same stores that have been too cheap for years to invest in chip and pin card readers. This is going absolutely nowhere. Nice idea but no one is interested in customer convenience or security. Just the cheapest way to do business.
If all you have to do to add your card to the Apple Pay system is to take a picture of your credit card, what's preventing your waiter or bartender from doing the same thing with your card? It sounds like it just got a lot riskier to use your credit card in public.
They can already take a photo of your credit card and use it online. The whole point of Apple Pay is that you don't give out your credit card, so it's more secure.
TouchID is required to use Apple Pay. There is no using the phones password.Does anyone know if TouchID is required for this, or if there's a way to use Apple Pay with your phone's password instead?
As someone else brought up, is there a way (either through TouchID or password) to allow other people to pay using your phone, or to have the same card used with more than one phone? This would be very convenient for families as long as there were obviously ways of restricting it. Could be useful for businesses, too (instead of giving gem the company card and worrying it might get lost).
Lastly, is it true that your bank has to be in the Apple Pay program -- it's not just the fact that you have a Visa / MasterCard, but also that your specific institution supports it which determines whether or not you can use Apple Pay? This could be a challenge for smaller banks and credit unions and their customers if it is difficult or costly to implement.
I think it sounds very promising and more secure than what's currently in use for most scenarios, but it might take a while for it to be useful / usable for everyone in the US, much less the rest of the world.
The card's picture is probably matched with your personal information in your iTunes account. Apple did mention a bank verification step; I'm guessing if the two pieces of data are drastically different, it won't let you add it.
There is value to the credit card companies in knowing where you shop, which stores you visit and how much you spend. (Profile Apple customers, work out where they also shop, sell that insight to Apple and/or target these types of customers through advertising) Two of these pieces of information will be gone by using Apple Pay, so the banks/cc companies will actually be giving up revenue streams by being on board. Apple might need to compensate them for that...
To gain acceptance, retail stores have to support it. The same stores that have been too cheap for years to invest in chip and pin card readers. This is going absolutely nowhere. Nice idea but no one is interested in customer convenience or security. Just the cheapest way to do business.
They can already take a photo of your credit card and use it online. The whole point of Apple Pay is that you don't give out your credit card, so it's more secure.
Although Apple Pay will be convenient if it becomes accepted everywhere, I don't want to use it if it means Apple earns money off every transaction I make just for allowing me to pay with my phone or watch.
Yes, if you're really against interchange fees you should pay with cash but the convenience of Apple Pay is not worth helping Apple create another revenue stream.