Fakes Rolex do not have Rolex movement. They either have a Miyota and the high end fakes have ETA movements. Even the high end ones are fake. The typography is always wrong. The hand markers are off due to which movement being used. The length of the hands differ if it is a Chinese Miyota fake or a high end fake. I can usually tell these things at a glance. The width and weight of the date/dial font is usually the first tell-tale giveaway.
Also, no other Swiss company (or fakes) use 904L grade steel. This is a unique Rolex characteristic. Google it. Only Rolex uses 904L. Sinn had one tactical special force , limited model with 904L but 99% of everyone else uses 304 or higher grade 316L steel.
That all may be true, but my point was that the majority of the unwashed masses couldn't tell the difference. The fakes these days are stunning. The other day I was looking at youtube videos of jewelers comparing them and they couldn't tell the difference. Many of them commented that the sweeping movement of rolex watches was an urban myth and any watch by has some kind of tick to it, even if it's very subtle. Anyhow as I stated my point was the majority of consumers out there.