I take pride in being neither blind nor stupid. But i do just get iriated when people complain about things like this being called "incremental" or "just a stretched 4s". its just not and the sad thing is people are still going to buy it even if they're the ones complaining. Same deal with the people who said the new ipad is really just the ipad 2s.
The issue is that ALL smartphones constantly change, and apple is getting more and more behind.
Its all been done by others and faster/better. Take the 4s (and no I dont care that 5 or 6 or whatever is about the be released thats apples choice a 1 release every year) its slower in a lot of area's then the current crop of just as expensive or even cheaper smartphones less storage/screen estate/connectivity/...
Frankly the consumer doesnt care how difficult for apple it is to get simular results then others, they care about a great phone.
So yes for the consumer it is just a faster (if they dont just plop in a 32nm a5x soc) slightly larger iphone 4s with iOS 6/LTE/whatever else apple includes.