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So much unnecessary outrage over optional things that don't have to be used and don't really change the Messages app much from what it's like now if they aren't used.

It is not optional for the recipient, presently. You do not need to send them yourself, but you will see all of these effects.

There is a big reason whatsapp is the #1 messages app globally and its not because of stickers and special effects.

But... but... stickers and bombastic backgrounds are the FUTURE! Haven’t you heard?
 
these stickers and effects would have been fine in a separate app or being able to fully turn off the new graphical stuff. Snapchat is only used by certain groups and messages is used by all groups from kids to millennial to baby boomers which have the same quantity of smartphones as the millennials. There is a reason facebook stayed vs myspace, customization that can't be controlled to something standard by the visiting users killed it.

Guess what, if you and your non-millennial friends don't want to use these features...you don't have to. Shocking, I know. The presence of something does not mean you have to be effected by its presence.

If a friend of yours wants to send you some confetti, and you're anti-confetti, then blame your friend.

The brilliance of iMessage has always been integration. The free iOS messaging service is integrated directly within the same app that sends SMS, and the app automatically switches between the two without any configuration. I've always seen that as the major advantage over BBM (which used PINs) when it launched. The same applies to this now, in my opinion.
 
"Send A Heartbeat". Sheesh! If that's the highlight of your lifestyle it's time to reconsider your very existence on this Earth. I can't. It's 2016 and this is a 'new feature'. No. Wait. It isn't. I'm typing this from a time machine which is currently stuck in the past.

Here, it's still 2010 so Heartbeats and EMOJIs are still 'desirable tech' and Messaging is still a growing market.

So please. Ignore my scathing and cynical comments earlier. These announced IOS10 'upgrades' are actually quite fashionable here still. But I can't see them holding much sway in say 2014 by which time Im sure Apple will once again be leading the forefront in software and hardware against their competitors.

Now if I can just get these levers to free up and let me dial in 2016 I'll be able ... to...find out for myself ....
 
As someone who works with teenagers, I can say that while you may think these features are dumb, apple knows exactly what they're doing... They're not going after traditional "power users" here but instead the huge market of snapchat-using iPhone owners who will eat these features up.
I'm surpised how many people here don't get it. It will be even more popular in asian markets.

I was really looking forward to iMessage for Android and sending money via Apple Pay as rumored, but got 3x bigger emojis :(
I'm sure it will be released soon, maybe this autumn with iOS 10.
 
Personally, this was a brilliant move on Apple's part. The iMessage app is probably the most used feature on the iPhone all alone.

I can say with a certainty that in my circles (Los Angeles, entertainment industry, family, friends etc) the opening up of the messages app will be a huge "sticky" feature that will further addict users to their iPhones.

Was a bit dumbfounded yesterday reading some comments around the web like "how un-apple the changes to iMessage were" or the frequent "steve jobs is rolling over in this..." or "steve jobs would never have...."

BS!

Messaging IS the future. Clearly those bashing the changes have no clue how intensely important this one phone feature is across EVERY SINGLE DEMOGRAPHIC globally. Bewildered why anyone would underestimate the importance of better effects, emoji's, interactivity, input of video, photos, music etc into iMessage, then setting up it being offered on Android etc.

The second most important feature on an iPhone is.....

The Camera. Clearly too when iPhone 7 is released we will see that improve significantly. Those already bashing the "underwhelmed sense from no physical changes" to iPhone 7 is already a "pre disappointment" I think when all is said and done will see significant changes to the camera, to touch ID (setting up for it's complete removal as button in 2017), our audio experiences and headphones etc.

Just the headphones alone for a guy like me that NEVER has been able to use the earbuds will be a HUGE new feature if in fact they upgrade them to wireless and hopefully a better more universal fit.

The importance of this upgrade is apparent to anyone who observes iPhone users... they spend a LOT of time using iMessage, and Apple confirmed it at WWDC. As usual, the masses will love it and MR posters will continue to complain.
 
The reason is that you are living in the same marketing L.A. bubble as the guys that "designed" this new messages. This new messages app will cause baby boomers and others to deflect from using the app and they own the same amount of smartphones as the millennials. There is a need for standardization if you want to hit all markets, this new messages app it isn't. Even facebook understands this better than the new designers at apple.

-------

There is a big reason whatsapp is the #1 messages app globally and its not because of stickers and special effects.

I am sure the older generations using iMessage on their iPhone won't have to worry about getting bogged down with all these new features. I am certain there are not many people I text message that will be taking advantage of these features. So even if I were annoyed by them, I probably don't have to worry about it. s/ You could always block people and cut them out of your life if they start using these new features./s
And Facebook is not used by the youth of America anymore. "Only old people use Facebook anymore," is what the teenagers and early 20somethings are saying.
 
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During the keynote, the one thing they showed, writing out a word (or symbol) using your finger where you're effectively tracing in a small square, was exactly how Palm Pilots worked, back in the day. I remember a colleague who had one and I thought it was crazy trying to write words one letter at a time, on top of each other.

The first digital assistant I had, a Compaq iPaq (the first generation), allowed conventional writing with an ok digital handwriting recognition, but required using a stylus that eventually started to scratch the plastic screen.
 
Honestly surprised we didn't see iMessage Pay (as I'm putting it) and iMessage for Android. But these are neat upgrades to iMessage and I'm looking forward to using them.

Apple have said that all these features will be available on the 6 and older devices, but I wondering how they'll get around the lack of 3D Touch. Maybe every force press will become a long press instead? Anyone running the developer beta care to share light on that?
 
These new features are really awesome! They make my phone run really hot and it can crash sometimes. Maybe there should be a setting to remove some of these features as to not bloat the app.

activationudid.com get your free copy of iOS 10 beta todaye!
It's not even in beta yet. Being able to use iOS 10 right now is strictly meant for devs, so don't be surprised that it's making your phone work hard for something that it would be normally optimized for. Expect that to change over the previews/public betas, and be hopefully ironed out for public release.

On another note, lets not call iMessages now "fully featured" because it got more stickers and functionality changes. The new additions of the quick camera, and additional social options are cool, but check out the feature list of a formerly available tweak called biteSMS and then you have something that is more along the lines of "fully featured."

What would be great is if iMessages could be a universal app where other messaging apps (WhatsApp, Messenger, etc) could all be a part of it a la Trillian. One app, multiple pages, Quick Reply works for all. That'd be great. And if only there were a "true" iMessages store that gives devs access to more APIs for adding more features. Apple still has a long way to go with this one here.
 
I'm sure it will be released soon, maybe this autumn with iOS 10.

I highly doubt it. Why would they just open up their #1 iPhone lock in feature? Makes zero sense for a business to to do that. I know if they made it cross platform, I would definitely consider switching to Android again, and I imagine many more iPhone users would do the same thing. Apple doesn't want that. I like iOS a lot, but right now the thing that's keeping me from dipping my toes into the android pool is iMessage. Too many family members/friends/clients use it.

I feel that all the tech journos that are writing their op-eds on how it should be cross platform are being thick on purpose - click bait I assume. Will The Verge be so kind to share their next hot scoop to Mashable? Doubt it. So why demand for a business like Apple would do the same? At the end of the day business is business. Google's interest is to have their services on as many platforms as possible, that's not Apple's business model. But who knows, I could be wrong.
 
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The only reason why I'm not bothered by how ugly this is, is because it's pointless - EVERYONE here uses WhatsApp, so changes to iMessage won't even be noticed. ;)
 
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It is not optional for the recipient, presently. You do not need to send them yourself, but you will see all of these effects.



But... but... stickers and bombastic backgrounds are the FUTURE! Haven’t you heard?
Which isn't that much different to you talking to someone on the phone and them playing music in the background or making sounds and being annoying in one way or another. Or someone sending a constant stream of "funny"/"spammy" chain mails to you. Or many other similar things. Basically the underlying/real "issue" there is the other person and what they are doing.
 
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To rule the messaging market. In the end it will attract more users to iPhone.
I see your point, but I don't think it would work that way. Why would I buy a 900 dollar iPhone when I can buy a 350 dollar Nexus device and get the same messaging experience?
 
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