I have to ask myself why it would be such a big deal if some were. We come to this site and read/post on it at no cost. So what if there is the odd ad?
I definitely understand concern over advertisements masquerading as posts. That does happen on a lot of sites that do paid reviews and sponsored posts, and it's disingenuous -- that's why we don't do it.
Obviously writing content and running the site costs time and money, so we're supported by the ads you may see on the sidebar, between posts, and on the forums, but we always make it clear that these are ads. Any advertising on MacRumors is distinctively labeled because we're not out to trick you.
I think I've said it before, but we write for our readers, not for whatever company we happen to be writing about. Any content we post on MacRumors was shared because we thought that it would be useful, entertaining, or informative in some way to those of you who are reading our posts.
For example, with the TextBlade, there was a lot of interest in it when we first posted, so we did this follow up because we knew a lot of people were curious about it.
I know that I speak for the rest of the MacRumors staff when I say that we are genuinely invested in this community and in this site. We love this site. We love our readers. We're a small team and I think we all appreciate that we're writing for one of the best communities on the Internet.
I'm not going to tell you something is cool unless I really, truly think it's cool. We don't write about things that we don't think are worth writing about, and we don't let anyone dictate what we should write. You're always getting our honest opinions because you deserve nothing less.