I don't like the name Neo. It's a cheap, non permanent type name, not industrial. Why not just call it MacBook.
IMO I like it, not because it's "Neo", but because you can't confuse it with other models.
"I would like a MacBook."
"Sure, which one? MacBook Air? MacBook Pro? The regular MacBook?"
"I don't know, I think it's just called 'MacBook'"
"Oh, okay, the regular MacBook"
"Is 'MacBook' the 'regular MacBook'?"
"Yeah, if that's the one you're talking about."
vs..
"I would like a MacBook Neo"
"You bet. What color?" etc..
You already know exactly which model they're referring to without clarification. For us tech folks, it's not a big deal, but for the average consumer? They're closer to simply calling everything the "iApple Laptop" at this rate.