One problem with the use of the term 'Bokeh' is that it actually refers to "the aesthetic quality of the blur produced in the out-of-focus parts"* not the presence or even degree of background blurring. If you wanted to use the correct technical term for the effect it tries to simulate, it should be called "Shallow DOF".Well they called features on the watch face "complications" so why not just run with bokeh?
* Quoting Wikipedia